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World OTT Video Services Markets

  • Report

  • September 2022
  • Region: Global
  • IDATE
  • ID: 5661110

This observatory covers the OTT video market according to multiple inputs, players and markets:

  • Access to OTT video services (subscriptions and subscribers to paid offers, by country and service), active monthly users of ad-supported offers (by service).
  • Service revenues are derived from subscription & transactional services (rental and purchase) and advertising revenues (Internet video advertising and in-stream video advertising).
  • Performance indicators are also documented, including the level of stacking of subscription services and average revenue per subscriber (by country)
  • The rankings by player show the positioning of the world leaders in terms of subscriptions and turnover.
  • 29 countries are covered, 4 major geographical areas (Asia-Pacific, Latin America, North America, Europe, Africa-Middle East) as well as the sub-regions of Europe (Western/Central and Eastern/Scandinavia) and Middle East & Africa (Middle East & North Africa and Sub-Saharan Africa) are consolidated
  • Aggregated data for 7 countries (Germany, Spain, France, Italy, UK, USA, China)
  • The market data cover the period 2018-2021, with forecasts to 2026.

A report summarises the reference database. An analysis of the main trends in the sector is also included.

 

 

 

Table of Contents


1. Executive summary
2. OTT video revenues
  • Revenues from OTT video services worldwide
  • United States
  • Asia-Pacific
  • Europe
3. OTT video market by segment
  • Subscription
  • Advertising
4. Players
Subscription-based platforms

Global leaders in OTT video services

List of Tables and Figures
1. Executive summary
  • Global OTT video revenues by region - EUR billion
  • Global OTT video revenues by segment - EUR billion
  • SVOD penetration rate by area worldwide - % of households
  • Market share of global OTT video leaders in 2021, % of global OTT video revenues
2. OTT video revenues
  • Global OTT video revenues by region - EUR billion
  • Global OTT video revenues by segment - EUR billion
  • US OTT video revenues by segment - EUR billion
  • Asia-Pacific OTT video revenues by country - EUR billion
  • Asia-Pacific OTT video revenues by segment - EUR billion
  • Breakdown of OTT video revenues in Europe, by country/zone - %
  • OTT video revenues in Europe by zone - EUR billion
  • OTT video revenues in Europe by segment - EUR billion
3. OTT video market by segment
  • Average annual growth rate of SVOD subscriptions, %
  • Number of SVOD subscriptions in the world by region - millions
  • Distribution of SVOD subscriptions by country - %
  • SVOD penetration rate by area worldwide - % of households
  • Number of SVOD subscribers in the world, by region- millions
  • Multi-subscription rates by area in the world - units
  • SVOD revenue growth rate by country - EUR billion
  • SVOD revenues by country - EUR billion
  • Average monthly revenue per SVOD subscriber by area worldwide - EUR
  • Average annual growth rate of in-stream video advertising, %
  • In-stream video advertising revenues by zone, EUR billion
  • In-stream video advertising revenues by country - EUR billion
  • Share of AVOD/BVOD revenues in in-stream video advertising revenues, USA, Japan, France, UK, in %
  • Monthly AVOD/BVOD users by zone - millions
  • Distribution of monthly BVOD users in the 5 major European countries in 2021 - million
4. Players
  • Number of subscribers to leading subscription video platforms - millions
  • Market share of leading subscription video platforms - %
  • OTT video revenues of global leaders, EUR billion
  • Market share of global OTT video leaders in 2021, % of global OTT video revenues

Samples

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Companies Mentioned

  • 6play
  • All4
  • AltBalaji
  • Amazon Prime Video
  • Amediateka
  • ARD Mediathek
  • Atresplayer
  • AtresPlayer Premium
  • BBC iPlayer
  • beIN Connect
  • BritBox UK
  • Canal+ Séries
  • Cda.pl-premium
  • Claro Video
  • Crackle Plus
  • DAZN
  • DirecTV Stream
  • Discovery+
  • Disney
  • Disney+ Hotstar
  • Eros Now
  • Foxtel streaming
  • France.tv
  • Freevee
  • Freeview Play
  • fuboTV
  • HBO
  • HBO Max
  • Hulu
  • Hulu Japan
  • icflix
  • Ipla/Polsat Box Go
  • iQIYI
  • ITV Hub
  • ivi
  • Jawwy TV
  • Joyn
  • Kinopoisk HD
  • La7
  • LovesTV
  • Mediaset Espana
  • Mediaset Infinity
  • Megogo
  • mitele+
  • Molotov TV
  • MX Player
  • My5
  • MyTF1
  • Netflix
  • NOW TV
  • NSO
  • Okko
  • Paramount +
  • Peacock
  • Player.pl
  • Plex
  • Pluto TV
  • RaiPlay
  • Rakuten TV
  • RTL +
  • Salto
  • Samsung TV Plus
  • Shahid Plus
  • Showmax
  • Sky Go + Sky Ticket
  • Sling TV
  • SonyLIV
  • Starz OTT
  • Starz Play Arabia
  • Streamz
  • Tencent Video
  • The Roku Channel
  • TimVision
  • TivuSat
  • Tubi
  • Turk Telekom - Tivibu Go
  • Turkcell TV+
  • U-Next
  • Viacom18/Voot
  • Viaplay
  • Videoland
  • VideoPlay
  • Viu Vidio
  • VoD.tvp.pl
  • Voot Select
  • Xumo
  • Youku
  • YouTube
  • YouTube TV
  • ZDF Mediathek
  • Zee5

Methodology

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