In 2021, the less than 50 HP segment accounted for the largest share due to its compact size and flexible operational capabilities. Mechanized feedlots typically characterize the agricultural scenario in Canada to automatic irrigation systems and agricultural machinery. As the demand for food and associated resources from the world’s economy rises, there has been a tremendous rise in input resources, such as farm machinery usage, to improve productivity and efficiency.
KEY HIGHLIGHTSa) Canada is the second largest country in North America. Arable land covers 36.8 million hectares of Canada's total land, while forest covers 362 million hectares. As of 2020, there are around 89 million acres (53.1%) of cultivable land.
b) The penetration and adoption of farm mechanization practices across Canada have driven the sale of new tractors. Tractors and agricultural implements are the major product categories of the organized agriculture market in Canada.
c) The farmers in Canada are wealthy and have sufficient money to invest in agriculture machinery such as tractors. In addition, the farmers in the country also benefit from easy credit loans for purchasing agriculture machinery.
d) With the share of agricultural exports growing relatively slowly, the Canadian government is working on measures to double the quantity and revenues from agricultural products exported by 2025. The government is identifying regions according to their current production of export foods and their potential to increase production with the help of new institutional reforms.
e) There is an ominous requirement to improve agricultural productivity across central agriculture states in Canada. The rural farm community in developing agrarian states often suffers from poverty, where the farm income is relatively lower than in developed economies. The government and its policies play a significant role in the availability and access to agriculture tractors, implements, and technology.
f) The US is the world’s top exporter of agricultural goods, with $177 billion in 2021. The US agricultural industry exports about one-third of its products. Corn is grown on about one-third of US agricultural land. Corn is by far the leading crop, followed by soybeans and wheat.
g) In 2019, The US exported $3.7 billion worth of tractors, of which Canada accounted for a 48.0% share of the overall exports of tractors from the US, followed by Australia (10.3%) and Germany (4.8%).
MARKET TRENDS & OPPORTUNITIES
Increasing Usage of Energy Efficient TractorsThe AgriInvest and AgriStability project aims to improve the living conditions of those who are a part of the agricultural supply chain and provide essential equipment sustainably. This aim joins an already announced objective to reduce total greenhouse gas (GHC) emissions by 40% by 2030 and zero emissions by 2040. Adopting energy-efficient tractors will fulfill these objectives in the Canadian tractors market.
Use of Non-conventional FuelsManufacturers in Canada focus on the development of alternate fuel-based machines. Tractors that run on liquefied natural gas (LNG), compressed natural gas (CNG), propane, diesel, and kerosene are available these days.
Technologies Across Agricultural Equipment
- Telematics enables the agriculture tractor driver or operators to closely monitor their fleet of vehicles and trucks through a GPS tracker. It captures data from farm equipment operating in a field and transfers the data to the internet in real-time.
- Automation delivers a high tractive effort at a slow speed for tillage and other agricultural tasks. The technology is used in harvesters and tractors. It helps to reduce the dependency on labor, thus reducing the overall farming cost.
- Real-time kinematics is a technique that uses carrier-based ranging and provides ranges that are the order of magnitude more precise than those available through code-based positioning. It reduces operators' workload by automatically harvesting rice and wheat with high precision and accuracy.
INSIGHTS BY HP TYPEIn 2021, the less than 50 HP segment recorded high growth in Canada. The primary factor for the steady growth of the low-power range of tractors is the increased business turnover among hobby and livestock farmers. Small farmers mainly use these machines with < 2ha of farmlands. These small farms are small family-owned farms that farm in their spare time and have an alternate source of income. Thus, the degradation of the farm income scenario in Canada does not seem to affect this segment of farmers. The sales of Above 100 HP tractors in the country are expected to remain steady during the forecast period as farm sales are likely to stay the same in the coming years.
Segmentation by Horsepower
- Less Than 50 HP
- 50−100 HP
- Above 100 HP
INSIGHTS BY WHEEL DRIVEEase of driving and flexibility during light loads and plain fields are major factors boosting the demand for two-wheel-drive tractors in the Canada tractor market. Among the several models available in the country, 2WD is the most favored by farmers. The low relative cost of ownership, the sufficiency of features and haulage power, and convention make 2WD more popular among farmers. The majority share of the 2-wheel drive segment is dominated by the top brand's John Deere, New Holland, and Massey Ferguson in the Canadian tractor market.
Segmentation by Drive Type
INSIGHTS BY REGIONIn terms of the province, the Prairie province of Canada has reportedly shown a higher demand for agriculture tractors than the country's other provinces. Prairie and Central Canada have reportedly offered a higher demand for agriculture tractors than the country's other provinces. The strong agricultural machinery market is expected to come from Central Canada during the forecast period (2022-2028).
The farm machinery market in Canada is currently in the growth stage, and manufacturers are seeking capacity augmentation. The Atlantic province and West Coast of the country still have negligible farm mechanization. Vendors can explore these provinces with a portfolio of small tractors suitable for the province's rolling hills and low mountains.
Segmentation by Regions
- Atlantic Provinces
- Central Canada
- Prairie Provinces
- West Coast
- John Deere and New Holland dominated the Canada tractors market with a collective market share of over 50%. The threat of rivalry is high in the Canadian agriculture machinery market since more than 50% of the share belongs to the top three key players.
- John Deere offers new Electric Variable Transmission for select 8 Series, and a new JD14X engine for 9 Series; EVT enables electric power generation, a way the industry will leverage power produced by the tractor for its implements in the future.
- CNH Industrial partnered with Monarch Tractors, a US-based Agri-technology company, to improve long-term sustainability and raise awareness among farmers of the importance of zero-emission agriculture.
- John Deere
- CNH Industrial
Other Prominent Vendors
- Mahindra & Mahindra
- CLAAS Group
- Arbos Group
KEY QUESTIONS ANSWERED1. What is the growth rate of the Canada Tractors Market?
2. What are the expected units to be sold in the Canada tractors market by 2028?
3. Who are the Key Players in the Canada Tractors Market?
4. Which wheel drive holds the highest market shares in the Canada region?
5. Which companies dominate the Canada tractor market share?
Table of Contents
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
5.2 Currency Conversion
5.3 Market Derivation
8.2 Value Chain Analysis
8.2.2 Raw Material & Component Suppliers
8.3 Increased Adoption of Precision Farming
8.4 Government Support to Farmers
8.5 Role of Mechanization in the Agriculture Sector
8.6 Agricultural Land Holding Structures
8.7 Import & Export Analysis
8.8 Technological Advances
9.1.1 Labor Shortage in the Agriculture Sector
9.2 Market Size & Forecast
10.2 Market Overview
10.3 Less Than 50 Hp
10.3.1 Market Overview
10.3.2 Market Size & Forecast
10.3.3 Canada Less Than 50 Hp Agricultural Tractor Market by Province
10.4 50-100 Hp
10.4.1 Market Overview
10.4.2 Market Size & Forecast
10.4.3 Canada 50-100 Hp Agricultural Tractor Market by Province
10.5 Above 100 Hp
10.5.1 Market Overview
10.5.2 Market Size & Forecast
10.5.3 Canada Above 100 Hp Agricultural Tractor Market by Province
11.2 Market Overview
11.2.1 Market Size & Forecast
11.3 2-Wheel Drive
11.3.1 Market Overview
11.3.2 Market Size & Forecast
11.3.3 Canada 2-Wheel Drive Agricultural Tractor Market by Province
11.4 4-Wheel Drive
11.4.1 Market Overview
11.4.2 Market Size & Forecast
11.4.3 Canada 4-Wheel Drive Agricultural Tractor Market by Province
12.2 Market Overview
12.3 Atlantic Provinces
12.3.1 Market Overview
12.3.2 Market Size & Forecast
12.3.3 Canada Atlantic Provinces Agricultural Tractor Market by Horsepower
12.3.4 Canada Atlantic Provinces Agricultural Tractor Market by Drive Type
12.4 Central Canada
12.4.1 Market Overview
12.4.2 Market Size & Forecast
12.4.3 Central Canada Agricultural Tractor Market by Horsepower
12.4.4 Central Canada Agricultural Tractor Market by Drive Type
12.5 Prairie Provinces
12.5.1 Market Overview
12.5.2 Market Size & Forecast
12.5.3 Canada Prairie Provinces Agricultural Tractor Market by Horsepower
12.5.4 Canada Prairie Provinces Agricultural Tractor Market by Drive Type
12.6 West Coast
12.6.1 Market Overview
12.6.2 Market Size & Forecast
12.6.3 Canada West Coast Agricultural Tractor Market by Horsepower
12.6.4 Canada West Coast Agricultural Tractor Market by Drive Type
13.1.1 Gps Technology
13.1.2 High Demand for Autonomous Tractors
13.2 Potential of Electric Tractors
13.3 Use of Alternate Fuel-Based Tractors
14.2 Increased Farm Mechanization
14.3 Increased Agricultural Productivity & Exports
14.3.1 Agricultural Exports
15.2 Fluctuations in Raw Material Costs
15.2.1 Cost to Manufacturers
15.2.2 Cost to Farmers
15.3 High Demand for Used & Rental Tractors
15.4 Five Forces Analysis
15.4.1 Threat of New Entrants
15.4.2 Bargaining Power of Suppliers
15.4.3 Bargaining Power of Buyers
15.4.4 Threat of Substitutes
15.4.5 Competitive Rivalry
16.1.1 Recent Developments by Top Brands
16.1.2 Brand Loyalty
16.1.3 Sales & Exports
17.1.1 Business Overview
17.1.2 John Deere in the Agricultural Tractor Market
17.1.3 Product Offerings
17.1.4 Key Strategies
17.1.5 Key Strengths
17.1.6 Key Opportunities
17.2 Cnh Industrial
17.2.1 Business Overview
17.2.2 Cnh Industrial in the Agricultural Tractor Market
17.2.3 Product Offerings
17.2.4 Key Strategies
17.2.5 Key Strengths
17.2.6 Key Opportunities
17.3.1 Business Overview
17.3.2 Agco in the Agricultural Tractor Market
17.3.3 Product Offerings
17.3.4 Key Strategies
17.3.5 Key Strengths
17.3.6 Key Opportunities
17.4.1 Business Overview
17.4.2 Kubota in the Agricultural Tractor Market
17.4.3 Product Offerings
17.4.4 Key Strategies
17.4.5 Key Strengths
17.4.6 Key Opportunities
18.1.1 Business Overview
18.1.2 Product Offerings
18.2 Mahindra & Mahindra
18.2.1 Business Overview
18.2.2 Product Offerings
18.3.1 Business Overview
18.3.2 Product Offerings
18.4 Claas Group
18.4.1 Business Overview
18.4.2 Product Offerings
18.5.1 Business Overview
18.5.2 Product Offerings
18.6.1 Business Overview
18.6.2 Product Offerings
18.7 Arbos Group
18.7.1 Business Overview
18.7.2 Product Offerings
19.2 Key Takeaways
19.3 Strategic Recommendations
20.2 Drive Type
Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.
Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.