Top Trends in Consumer Health Market Overview, Key Trends and Case Studies

This report is part of the Top Trends report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from the publisher's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Concern for hygiene has highly impacted consumer product choices, especially since the COVID-19 outbreak. As a result, manufacturers have been investing more in the Comfort & Uncertainty trend.

Scope

• Amplified health concerns driven by pandemic fears will lead to five-year value growth for the consumer health sector.
• While hypermarkets and supermarkets will continue to the main product channel, Ecommerce shows significant demand.
• Manufacturers should look to introduce less traditional formulations as consumer behavior changes.

Reasons to Buy

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.