“Canada Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Canadian market.
The number of live births in Canada declined by 7.7% during 2015-21, to reach 0.4 million in 2021. This resulted in a baby population of 1.1 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Canada grew by 4.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 3.5% during 2015-21. However, in volume terms, sales declined in 2021, with the sector registering a negative CAGR of 0.01%. Baby milks remained by far the largest category in value terms with over 60% of the baby food sector, followed by baby wet meals & other. Mead Johnson (Reckitt Benckiser) and Abbott Laboratories were the top two companies in 2021. Mead Johnson (Reckitt Benckiser) retained the top spot in value during 2015-21 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 68.6% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Canada. Consequently, the market for baby food in the country is expected to decline in volume terms during 2021-27, registering negative CAGRs of 1.4%.
What else does this report offer?
The number of live births in Canada declined by 7.7% during 2015-21, to reach 0.4 million in 2021. This resulted in a baby population of 1.1 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Canada grew by 4.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 3.5% during 2015-21. However, in volume terms, sales declined in 2021, with the sector registering a negative CAGR of 0.01%. Baby milks remained by far the largest category in value terms with over 60% of the baby food sector, followed by baby wet meals & other. Mead Johnson (Reckitt Benckiser) and Abbott Laboratories were the top two companies in 2021. Mead Johnson (Reckitt Benckiser) retained the top spot in value during 2015-21 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 68.6% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Canada. Consequently, the market for baby food in the country is expected to decline in volume terms during 2021-27, registering negative CAGRs of 1.4%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of the Canadian baby food sector grew from CAD507.8 million ($397 million) in 2015 to CAD625.3 million ($498.8 million) in 2021, registering a compound annual growth rate (CAGR) of 3.5%.
- In volume terms, the sector declined marginally from 27.91 million kg in 2015 to 27.9 million kg in 2021, contracting at a negligible negative CAGR of 0.01%.
- Value sales of the baby milks category increased from CAD311 million ($243.1 million) in 2015 to CAD384.6 million ($306.8 million) in 2021, registering a CAGR of 3.6% during 2015-21. The category accounted for highest share of the overall baby food sector, amounting to 61.5% in value terms, in 2021.
- Value sales of the baby cereals & dry meals category increased from CAD37.4 million ($29.2 million) in 2015 to CAD43.5 million ($34.7 million) in 2021, recording a CAGR of 2.6%.
- During 2015-21, per capita consumption of baby wet meals & other grew by 11% to reach 13kg in 2021.
- Consumption in the finger food category grew marginally from 0.34 million kg in 2015 to 0.36 million kg in 2021, registering a CAGR of 0.7%.
- Value sales of the baby drinks category decreased from CAD4 million ($3.1 million) in 2015 to CAD2.2 million ($1.8 million) in 2021, contracting at a negative a CAGR of 9.3%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Canada Compared with Other Leading Countries in the North American Market
- PCC and PCE of Canada Compared with Global and North American Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Working Women Legislation
- Breastfeeding Trends Promotion
- Breastfeeding Trends Prevalence
- Regulations
- Overview
- Canada Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Production and Trade
- Imports
- Exports
- Production
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2008-27
- Live births by province, 2016-20
- Age at which allergens are introduced to babies’ diets, 2015
- Breakdown of live births by age of mothers, 2011-20
- Mean age of mother at time of delivery by region, 2013-20
- Working women, 2010-21
- Breastfeeding rates by mother’s age, %, 2017-18
- Exclusive breastfeeding rates, 2003 and 2011-12
- Infant feeding duration and exclusivity, Toronto, 2016
- Breastfeeding rates, Ontario, 2012-17
- Breastfeeding rates in Quebec by age of baby, 2005-06
- Breastfeeding initiation trends, by age & province, 2008-13
- Leading categories (value) and (volume), 2021
- Baby food: manufacturer shares, value & volume, %, 2015-21
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume, %, 2015-21
- Baby milks: brand shares, value & volume, %, 2015-21
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, value & volume, %, 2015-21
- Baby wet meals & other: SKUs by pack type, 2021
- Baby wet meals & other: SKUs by pack size, 2021
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, value & volume, %, 2015-21
- Baby finger food: SKUs by pack type, 2021
- Baby finger food: SKUs by pack size, 2021
- Baby finger food: brand price positioning analysis, 2021
- Baby finger food: manufacturer shares, value & volume, %, 2015-21
- Baby finger food: brand shares, value & volume, %, 2015-21
- Baby drinks: SKUs by pack type, 2021
- Baby drinks: SKUs by pack size, 2021
- Baby drinks: brand price positioning analysis, 2021
- Baby drinks: manufacturer shares, value & volume, %, 2015-21
- Baby drinks: brand shares, value & volume, %, 2015-21
- Baby milks & cereals: trends in imports, 2014 21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014 21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014 21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014 21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2015-21
- Baby food: sales by outlet type, % value, 2015-21
- Baby food: sales by type of food & outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-27
- Baby food: market value, current prices ($ million), 2015-21
- Baby food: market value, constant prices, 2015-21
- Baby food: market volume, million kg, 2015-21
- Baby food: per capita expenditure, current prices ($), 2015-21
- Baby food: per capita expenditure, constant prices, 2015-21
- Baby food: per capita consumption, kg, 2015-21
- Baby milks: category segmentation, value & volume, 2015-21
- Baby food: market value, current prices ($ million), 2021-27
- Baby food: market value forecasts, constant prices, 2021-27
- Baby food: market volume forecasts, million kg, 2021-27
- Baby food: per capita expenditure, current prices ($), 2021-27
- Baby food: per capita expenditure, constant prices, 2021-27
- Baby food: per capita consumption, kg, 2021-27
- Exchange rates: LCU per $, 2015-21
- Exchange rates: LCU per $, 2022-27
- SKUs allocation by product type
- Value and volume share of Canada in the global and North American baby food sector, 2021 26
- Canada compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison Canada, North America, and global, 2016 26
- PCE* comparison Canada, North America, and global, 2016 26
- Baby food: sector size (value), 2016 21
- Baby food: sector size (volume), 2016 21
- Market size and growth analysis by value and volume, baby food sector, 2015-27
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, % value, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-27
- Baby milks: per capita expenditure & consumption, 2015-21
- Baby milks: per capita expenditure & consumption by age group, 2015-21
- Baby milks: segmentation, value, and volume, 2015-21
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27
- Baby wet meals & other: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby finger food category, 2015-27
- Baby finger food: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby drinks category, 2015-27
- Baby drinks: per capita expenditure & consumption, 2015-21
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (CAD billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- Nestlé
- The Kraft Heinz Company
- Hero Group
- Love Child Organics
- Danone Group
