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Sex Toys Market in Japan 2023-2027

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    Report

  • 116 Pages
  • May 2023
  • Region: Japan
  • TechNavio
  • ID: 5661934
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The sex toys market in Japan is forecasted to grow by USD 896.56 mn during 2022-2027, accelerating at a CAGR of 10.11% during the forecast period. The report on the sex toys market in Japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing cases of ED leading to the adoption of sex toys in Japan, the rapid growth of e-commerce platforms selling sex toys, and the growing demand for remote-controlled sex toys.

The sex toys market in Japan is segmented as below:

By Distribution Channel

  • Online
  • Offline

By Product

  • Adult vibrators
  • Dildos
  • Erection rings
  • Sex dolls and others

By Geographical Landscape

  • APAC
This study identifies the increasing exposure to sex toys as one of the prime reasons driving the sex toys market growth in Japan during the next few years. Also, growing awareness of the health benefits of sex toys and the development of advanced sex toys will lead to sizable demand in the market.

The report on the sex toys market in Japan covers the following areas:

  • Sex toys market sizing in Japan
  • Sex toys market forecast in Japan
  • Sex toys market industry analysis in Japan
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in Japan vendors that include BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, Kanojo Toys, Luvu Brands Inc., and TENGA Co. Ltd. Also, the sex toys market in Japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
Exhibit 06: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 11: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 12: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 13: Chart on Japan: Year-over-year growth 2022-2027 (%)
Exhibit 14: Data Table on Japan: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Sex toys market in japan 2017 - 2021
Exhibit 15: Historic Market Size - Data Table on sex toys market in japan 2017 - 2021 ($ million)
4.2 Distribution Channel Segment Analysis 2017 - 2021
Exhibit 16: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
4.3 Product Segment Analysis 2017 - 2021
Exhibit 17: Historic Market Size - Product Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Distribution Channel
6.1 Market segments
Exhibit 25: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibit 26: Data Table on Distribution Channel - Market share 2022-2027 (%)
6.2 Comparison by Distribution Channel
Exhibit 27: Chart on Comparison by Distribution Channel
Exhibit 28: Data Table on Comparison by Distribution Channel
6.3 Online - Market size and forecast 2022-2027
Exhibit 29: Chart on Online - Market size and forecast 2022-2027 ($ million)
Exhibit 30: Data Table on Online - Market size and forecast 2022-2027 ($ million)
Exhibit 31: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibit 32: Data Table on Online - Year-over-year growth 2022-2027 (%)
6.4 Offline - Market size and forecast 2022-2027
Exhibit 33: Chart on Offline - Market size and forecast 2022-2027 ($ million)
Exhibit 34: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibit 36: Data Table on Offline - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 37: Market opportunity by Distribution Channel ($ million)
Exhibit 38: Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Product
7.1 Market segments
Exhibit 39: Chart on Product - Market share 2022-2027 (%)
Exhibit 40: Data Table on Product - Market share 2022-2027 (%)
7.2 Comparison by Product
Exhibit 41: Chart on Comparison by Product
Exhibit 42: Data Table on Comparison by Product
7.3 Adult vibrators - Market size and forecast 2022-2027
Exhibit 43: Chart on Adult vibrators - Market size and forecast 2022-2027 ($ million)
Exhibit 44: Data Table on Adult vibrators - Market size and forecast 2022-2027 ($ million)
Exhibit 45: Chart on Adult vibrators - Year-over-year growth 2022-2027 (%)
Exhibit 46: Data Table on Adult vibrators - Year-over-year growth 2022-2027 (%)
7.4 Dildos - Market size and forecast 2022-2027
Exhibit 47: Chart on Dildos - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Data Table on Dildos - Market size and forecast 2022-2027 ($ million)
Exhibit 49: Chart on Dildos - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Dildos - Year-over-year growth 2022-2027 (%)
7.5 Erection rings - Market size and forecast 2022-2027
Exhibit 51: Chart on Erection rings - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on Erection rings - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on Erection rings - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Erection rings - Year-over-year growth 2022-2027 (%)
7.6 Sex dolls and others - Market size and forecast 2022-2027
Exhibit 55: Chart on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
Exhibit 56: Data Table on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
Exhibit 57: Chart on Sex dolls and others - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Sex dolls and others - Year-over-year growth 2022-2027 (%)
7.7 Market opportunity by Product
Exhibit 59: Market opportunity by Product ($ million)
Exhibit 60: Data Table on Market opportunity by Product ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Exhibit 62: Impact of drivers and challenges in 2022 and 2027
9.4 Market trends
10 Vendor Landscape
10.1 Overview
10.2 Vendor landscape
Exhibit 63: Overview on Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
Exhibit 64: Overview on factors of disruption
10.4 Industry risks
Exhibit 65: Impact of key risks on business
11 Vendor Analysis
11.1 Vendors covered
Exhibit 66: Vendors covered
11.2 Market positioning of vendors
Exhibit 67: Matrix on vendor position and classification
11.3 BMS Factory
Exhibit 68: BMS Factory - Overview
Exhibit 69: BMS Factory - Product / Service
Exhibit 70: BMS Factory - Key offerings
11.4 Church and Dwight Co. Inc.
Exhibit 71: Church and Dwight Co. Inc. - Overview
Exhibit 72: Church and Dwight Co. Inc. - Business segments
Exhibit 73: Church and Dwight Co. Inc. - Key offerings
Exhibit 74: Church and Dwight Co. Inc. - Segment focus
11.5 Doc Johnson Enterprises
Exhibit 75: Doc Johnson Enterprises - Overview
Exhibit 76: Doc Johnson Enterprises - Product / Service
Exhibit 77: Doc Johnson Enterprises - Key offerings
11.6 FUN FACTORY GmbH
Exhibit 78: FUN FACTORY GmbH - Overview
Exhibit 79: FUN FACTORY GmbH - Product / Service
Exhibit 80: FUN FACTORY GmbH - Key offerings
11.7 Kanojo Toys
Exhibit 81: Kanojo Toys - Overview
Exhibit 82: Kanojo Toys - Product / Service
Exhibit 83: Kanojo Toys - Key offerings
11.8 Luvu Brands Inc.
Exhibit 84: Luvu Brands Inc. - Overview
Exhibit 85: Luvu Brands Inc. - Business segments
Exhibit 86: Luvu Brands Inc. - Key offerings
Exhibit 87: Luvu Brands Inc. - Segment focus
11.9 TENGA Co. Ltd.
Exhibit 88: TENGA Co. Ltd. - Overview
Exhibit 89: TENGA Co. Ltd. - Product / Service
Exhibit 90: TENGA Co. Ltd. - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Exhibit 91: Inclusions checklist
Exhibit 92: Exclusions checklist
12.3 Currency conversion rates for US$
Exhibit 93: Currency conversion rates for US$
12.4 Research methodology
Exhibit 94: Research methodology
Exhibit 95: Validation techniques employed for market sizing
Exhibit 96: Information sources
12.5 List of abbreviations
Exhibit 97: List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 5: Executive Summary - Chart on Market Segmentation by Product
Exhibits 6: Executive Summary - Chart on Vendor Market Positioning
Exhibits 7: Parent market
Exhibits 8: Market Characteristics
Exhibits 9: Offerings of vendors included in the market definition
Exhibits 10: Market segments
Exhibits 11: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits 12: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits 13: Chart on Japan: Year-over-year growth 2022-2027 (%)
Exhibits 14: Data Table on Japan: Year-over-year growth 2022-2027 (%)
Exhibits 15: Historic Market Size - Data Table on sex toys market in japan 2017 - 2021 ($ million)
Exhibits 16: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
Exhibits 17: Historic Market Size - Product Segment 2017 - 2021 ($ million)
Exhibits 18: Five forces analysis - Comparison between 2022 and 2027
Exhibits 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits 21: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits 22: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits 23: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits 24: Chart on Market condition - Five forces 2022 and 2027
Exhibits 25: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibits 26: Data Table on Distribution Channel - Market share 2022-2027 (%)
Exhibits 27: Chart on Comparison by Distribution Channel
Exhibits 28: Data Table on Comparison by Distribution Channel
Exhibits 29: Chart on Online - Market size and forecast 2022-2027 ($ million)
Exhibits 30: Data Table on Online - Market size and forecast 2022-2027 ($ million)
Exhibits 31: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibits 32: Data Table on Online - Year-over-year growth 2022-2027 (%)
Exhibits 33: Chart on Offline - Market size and forecast 2022-2027 ($ million)
Exhibits 34: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
Exhibits 35: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibits 36: Data Table on Offline - Year-over-year growth 2022-2027 (%)
Exhibits 37: Market opportunity by Distribution Channel ($ million)
Exhibits 38: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 39: Chart on Product - Market share 2022-2027 (%)
Exhibits 40: Data Table on Product - Market share 2022-2027 (%)
Exhibits 41: Chart on Comparison by Product
Exhibits 42: Data Table on Comparison by Product
Exhibits 43: Chart on Adult vibrators - Market size and forecast 2022-2027 ($ million)
Exhibits 44: Data Table on Adult vibrators - Market size and forecast 2022-2027 ($ million)
Exhibits 45: Chart on Adult vibrators - Year-over-year growth 2022-2027 (%)
Exhibits 46: Data Table on Adult vibrators - Year-over-year growth 2022-2027 (%)
Exhibits 47: Chart on Dildos - Market size and forecast 2022-2027 ($ million)
Exhibits 48: Data Table on Dildos - Market size and forecast 2022-2027 ($ million)
Exhibits 49: Chart on Dildos - Year-over-year growth 2022-2027 (%)
Exhibits 50: Data Table on Dildos - Year-over-year growth 2022-2027 (%)
Exhibits 51: Chart on Erection rings - Market size and forecast 2022-2027 ($ million)
Exhibits 52: Data Table on Erection rings - Market size and forecast 2022-2027 ($ million)
Exhibits 53: Chart on Erection rings - Year-over-year growth 2022-2027 (%)
Exhibits 54: Data Table on Erection rings - Year-over-year growth 2022-2027 (%)
Exhibits 55: Chart on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
Exhibits 56: Data Table on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
Exhibits 57: Chart on Sex dolls and others - Year-over-year growth 2022-2027 (%)
Exhibits 58: Data Table on Sex dolls and others - Year-over-year growth 2022-2027 (%)
Exhibits 59: Market opportunity by Product ($ million)
Exhibits 60: Data Table on Market opportunity by Product ($ million)
Exhibits 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 62: Impact of drivers and challenges in 2022 and 2027
Exhibits 63: Overview on Criticality of inputs and Factors of differentiation
Exhibits 64: Overview on factors of disruption
Exhibits 65: Impact of key risks on business
Exhibits 66: Vendors covered
Exhibits 67: Matrix on vendor position and classification
Exhibits 68: BMS Factory - Overview
Exhibits 69: BMS Factory - Product / Service
Exhibits 70: BMS Factory - Key offerings
Exhibits 71: Church and Dwight Co. Inc. - Overview
Exhibits 72: Church and Dwight Co. Inc. - Business segments
Exhibits 73: Church and Dwight Co. Inc. - Key offerings
Exhibits 74: Church and Dwight Co. Inc. - Segment focus
Exhibits 75: Doc Johnson Enterprises - Overview
Exhibits 76: Doc Johnson Enterprises - Product / Service
Exhibits 77: Doc Johnson Enterprises - Key offerings
Exhibits 78: FUN FACTORY GmbH - Overview
Exhibits 79: FUN FACTORY GmbH - Product / Service
Exhibits 80: FUN FACTORY GmbH - Key offerings
Exhibits 81: Kanojo Toys - Overview
Exhibits 82: Kanojo Toys - Product / Service
Exhibits 83: Kanojo Toys - Key offerings
Exhibits 84: Luvu Brands Inc. - Overview
Exhibits 85: Luvu Brands Inc. - Business segments
Exhibits 86: Luvu Brands Inc. - Key offerings
Exhibits 87: Luvu Brands Inc. - Segment focus
Exhibits 88: TENGA Co. Ltd. - Overview
Exhibits 89: TENGA Co. Ltd. - Product / Service
Exhibits 90: TENGA Co. Ltd. - Key offerings
Exhibits 91: Inclusions checklist
Exhibits 92: Exclusions checklist
Exhibits 93: Currency conversion rates for US$
Exhibits 94: Research methodology
Exhibits 95: Validation techniques employed for market sizing
Exhibits 96: Information sources
Exhibits 97: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the sex toys market in Japan: BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, Kanojo Toys, Luvu Brands Inc., and TENGA Co. Ltd..

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is increasing exposure to sex toys.'

According to the report, one of the major drivers for this market is the increasing cases of ED leading to the adoption of sex toys in Japan.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BMS Factory
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • Kanojo Toys
  • Luvu Brands Inc.
  • TENGA Co. Ltd.

Table Information