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Sex Toys Market in Japan 2026-2030

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    Report

  • 177 Pages
  • January 2026
  • Region: Japan
  • TechNavio
  • ID: 5661934
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The sex toys market in japan is forecasted to grow by USD 1.42 billion during 2025-2030, accelerating at a CAGR of 11.6% during the forecast period. The report on the sex toys market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of sexual wellness into mainstream retail environments, technological advancements and digital connectivity, expanding social dialogue and educational campaigns.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The sex toys market in japan is segmented as below:

By Product

  • Adult vibrators
  • Dildos
  • Erection rings
  • Others

By Distribution Channel

  • Online
  • Offline

By End-User

  • Female
  • Male

By Region

  • APAC
  • Japan
This study identifies the sustainability and environmental consciousness in product development as one of the prime reasons driving the sex toys market in japan growth during the next few years. Also, advanced bio feedback and personalization through integrated systems and aesthetic sophistication and integration with home interior design will lead to sizable demand in the market.

The report on the sex toys market in japan covers the following areas:

  • Sex toys market in japan sizing
  • Sex toys market in japan forecast
  • Sex toys market in japan industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in japan vendors that include BMS Factory, Doc Johnson Enterprises, FUN FACTORY GmbH, Kiiroo B.V., LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Motsugroup B.V., OhMiBod LLC, RENDS Co. Ltd., Tantus Inc., TENGA Co. Ltd., VIBRATEX Inc., VORZE, Womanizer. Also, the sex toys market in japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Country Market Characteristics
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
  • Overview on factors of disruption
2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3.1 Market ecosystem
  • Chart on Parent Market
  • Data Table on - Parent Market
3.2 Market characteristics
  • Chart on Market characteristics analysis
3.3 Value chain analysis
  • Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
  • Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
  • Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
  • Chart on Japan - Market size and forecast 2025-2030 ($ million)
  • Data Table on Japan - Market size and forecast 2025-2030 ($ million)
  • Chart on Japan: Year-over-year growth 2025-2030 (%)
  • Data Table on Japan: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5.1 Sex Toys Market in Japan 2020 - 2024
  • Historic Market Size - Data Table on Sex Toys Market in Japan 2020 - 2024 ($ million)
5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Sex Toys market in Japan
7 Five Forces Analysis
7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
  • Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Product
8.1 Market segments
  • Chart on Product - Market share 2025-2030 (%)
  • Data Table on Product - Market share 2025-2030 (%)
8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
8.3 Adult vibrators - Market size and forecast 2025-2030
  • Chart on Adult vibrators - Market size and forecast 2025-2030 ($ million)
  • Data Table on Adult vibrators - Market size and forecast 2025-2030 ($ million)
  • Chart on Adult vibrators - Year-over-year growth 2025-2030 (%)
  • Data Table on Adult vibrators - Year-over-year growth 2025-2030 (%)
8.4 Dildos - Market size and forecast 2025-2030
  • Chart on Dildos - Market size and forecast 2025-2030 ($ million)
  • Data Table on Dildos - Market size and forecast 2025-2030 ($ million)
  • Chart on Dildos - Year-over-year growth 2025-2030 (%)
  • Data Table on Dildos - Year-over-year growth 2025-2030 (%)
8.5 Erection rings - Market size and forecast 2025-2030
  • Chart on Erection rings - Market size and forecast 2025-2030 ($ million)
  • Data Table on Erection rings - Market size and forecast 2025-2030 ($ million)
  • Chart on Erection rings - Year-over-year growth 2025-2030 (%)
  • Data Table on Erection rings - Year-over-year growth 2025-2030 (%)
8.6 Others - Market size and forecast 2025-2030
  • Chart on Others - Market size and forecast 2025-2030 ($ million)
  • Data Table on Others - Market size and forecast 2025-2030 ($ million)
  • Chart on Others - Year-over-year growth 2025-2030 (%)
  • Data Table on Others - Year-over-year growth 2025-2030 (%)
8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
9.1 Market segments
  • Chart on Distribution Channel - Market share 2025-2030 (%)
  • Data Table on Distribution Channel - Market share 2025-2030 (%)
9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
9.3 Online - Market size and forecast 2025-2030
  • Chart on Online - Market size and forecast 2025-2030 ($ million)
  • Data Table on Online - Market size and forecast 2025-2030 ($ million)
  • Chart on Online - Year-over-year growth 2025-2030 (%)
  • Data Table on Online - Year-over-year growth 2025-2030 (%)
9.4 Offline - Market size and forecast 2025-2030
  • Chart on Offline - Market size and forecast 2025-2030 ($ million)
  • Data Table on Offline - Market size and forecast 2025-2030 ($ million)
  • Chart on Offline - Year-over-year growth 2025-2030 (%)
  • Data Table on Offline - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
10.1 Market segments
  • Chart on End-user - Market share 2025-2030 (%)
  • Data Table on End-user - Market share 2025-2030 (%)
10.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
10.3 Female - Market size and forecast 2025-2030
  • Chart on Female - Market size and forecast 2025-2030 ($ million)
  • Data Table on Female - Market size and forecast 2025-2030 ($ million)
  • Chart on Female - Year-over-year growth 2025-2030 (%)
  • Data Table on Female - Year-over-year growth 2025-2030 (%)
10.4 Male - Market size and forecast 2025-2030
  • Chart on Male - Market size and forecast 2025-2030 ($ million)
  • Data Table on Male - Market size and forecast 2025-2030 ($ million)
  • Chart on Male - Year-over-year growth 2025-2030 (%)
  • Data Table on Male - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity
12.1 Market drivers
  • Integration of sexual wellness into mainstream retail environments
  • Technological advancements and digital connectivity
  • Expanding social dialogue and educational campaigns
12.2 Market challenges
  • Cultural conservatism and social stigma
  • Regulatory compliance and safety standards
  • E-commerce logistics and privacy concerns
12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
12.4 Market opportunities
  • Sustainability and environmental consciousness in product development
  • Advanced bio feedback and personalization through integrated systems
  • Aesthetic sophistication and integration with home interior design
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
  • Overview on factors of disruption
13.4 Industry risks
  • Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
  • Companies covered
14.2 Company ranking index
  • Company ranking index
14.3 Market positioning of companies
  • Matrix on companies position and classification
14.4 BMS Factory
  • BMS Factory - Overview
  • BMS Factory - Product / Service
  • BMS Factory - Key offerings
  • SWOT
14.5 Doc Johnson Enterprises
  • Doc Johnson Enterprises - Overview
  • Doc Johnson Enterprises - Product / Service
  • Doc Johnson Enterprises - Key offerings
  • SWOT
14.6 FUN FACTORY GmbH
  • FUN FACTORY GmbH - Overview
  • FUN FACTORY GmbH - Product / Service
  • FUN FACTORY GmbH - Key offerings
  • SWOT
14.7 Kiiroo B.V.
  • Kiiroo B.V. - Overview
  • Kiiroo B.V. - Product / Service
  • Kiiroo B.V. - Key offerings
  • SWOT
14.8 LELOi AB
  • LELOi AB - Overview
  • LELOi AB - Product / Service
  • LELOi AB - Key offerings
  • SWOT
14.9 Lovehoney Group Ltd.
  • Lovehoney Group Ltd. - Overview
  • Lovehoney Group Ltd. - Product / Service
  • Lovehoney Group Ltd. - Key offerings
  • SWOT
14.10 Luvu Brands Inc.
  • Luvu Brands Inc. - Overview
  • Luvu Brands Inc. - Business segments
  • Luvu Brands Inc. - Key offerings
  • Luvu Brands Inc. - Segment focus
  • SWOT
14.11 Motsugroup B.V.
  • Motsugroup B.V. - Overview
  • Motsugroup B.V. - Product / Service
  • Motsugroup B.V. - Key offerings
  • SWOT
14.12 OhMiBod LLC
  • OhMiBod LLC - Overview
  • OhMiBod LLC - Product / Service
  • OhMiBod LLC - Key offerings
  • SWOT
14.13 RENDS Co. Ltd.
  • RENDS Co. Ltd. - Overview
  • RENDS Co. Ltd. - Product / Service
  • RENDS Co. Ltd. - Key offerings
  • SWOT
14.14 Tantus Inc.
  • Tantus Inc. - Overview
  • Tantus Inc. - Product / Service
  • Tantus Inc. - Key offerings
  • SWOT
14.15 TENGA Co. Ltd.
  • TENGA Co. Ltd. - Overview
  • TENGA Co. Ltd. - Product / Service
  • TENGA Co. Ltd. - Key offerings
  • SWOT
14.16 VIBRATEX Inc.
  • VIBRATEX Inc. - Overview
  • VIBRATEX Inc. - Product / Service
  • VIBRATEX Inc. - Key offerings
  • SWOT
14.17 VORZE
  • VORZE - Overview
  • VORZE - Product / Service
  • VORZE - Key offerings
  • SWOT
14.18 Womanizer
  • Womanizer - Overview
  • Womanizer - Product / Service
  • Womanizer - Key offerings
  • SWOT
15 Appendix
15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
15.4 Research methodology
  • Research methodology
15.5 Data procurement
  • Information sources
15.6 Data validation
  • Data validation
15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
15.8 Data synthesis
  • Data synthesis
15.9 360 degree market analysis
  • 360 degree market analysis
15.10 List of abbreviations
  • List of abbreviations
List of Exhibits
Exhibit 1: Executive Summary - Chart on Market Overview
Exhibit 2: Executive Summary - Data Table on Market Overview
Exhibit 3: Executive Summary - Chart on Country Market Characteristics
Exhibit 4: Executive Summary - Chart on Market Segmentation by Product
Exhibit 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 7: Executive Summary - Chart on Company Market Positioning
Exhibit 8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 9: Overview on criticality of inputs and factors of differentiation
Exhibit 10: Overview on factors of disruption
Exhibit 11: Impact of drivers and challenges in 2025 and 2030
Exhibit 12: Chart on Parent Market
Exhibit 13: Data Table on - Parent Market
Exhibit 14: Chart on Market characteristics analysis
Exhibit 15: Chart on Value chain analysis
Exhibit 16: Data Table on Offerings of companies included in the market definition
Exhibit 17: Market segments
Exhibit 18: Chart on Japan - Market size and forecast 2025-2030 ($ million)
Exhibit 19: Data Table on Japan - Market size and forecast 2025-2030 ($ million)
Exhibit 20: Chart on Japan: Year-over-year growth 2025-2030 (%)
Exhibit 21: Data Table on Japan: Year-over-year growth 2025-2030 (%)
Exhibit 22: Historic Market Size - Data Table on Sex Toys Market in Japan 2020 - 2024 ($ million)
Exhibit 23: Historic Market Size - Product Segment 2020 - 2024 ($ million)
Exhibit 24: Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
Exhibit 25: Historic Market Size - End-user Segment 2020 - 2024 ($ million)
Exhibit 26: Five forces analysis - Comparison between 2025 and 2030
Exhibit 27: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibit 28: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibit 29: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibit 30: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibit 31: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibit 32: Chart on Market condition - Five forces 2025 and 2030
Exhibit 33: Chart on Product - Market share 2025-2030 (%)
Exhibit 34: Data Table on Product - Market share 2025-2030 (%)
Exhibit 35: Chart on Comparison by Product
Exhibit 36: Data Table on Comparison by Product
Exhibit 37: Chart on Adult vibrators - Market size and forecast 2025-2030 ($ million)
Exhibit 38: Data Table on Adult vibrators - Market size and forecast 2025-2030 ($ million)
Exhibit 39: Chart on Adult vibrators - Year-over-year growth 2025-2030 (%)
Exhibit 40: Data Table on Adult vibrators - Year-over-year growth 2025-2030 (%)
Exhibit 41: Chart on Dildos - Market size and forecast 2025-2030 ($ million)
Exhibit 42: Data Table on Dildos - Market size and forecast 2025-2030 ($ million)
Exhibit 43: Chart on Dildos - Year-over-year growth 2025-2030 (%)
Exhibit 44: Data Table on Dildos - Year-over-year growth 2025-2030 (%)
Exhibit 45: Chart on Erection rings - Market size and forecast 2025-2030 ($ million)
Exhibit 46: Data Table on Erection rings - Market size and forecast 2025-2030 ($ million)
Exhibit 47: Chart on Erection rings - Year-over-year growth 2025-2030 (%)
Exhibit 48: Data Table on Erection rings - Year-over-year growth 2025-2030 (%)
Exhibit 49: Chart on Others - Market size and forecast 2025-2030 ($ million)
Exhibit 50: Data Table on Others - Market size and forecast 2025-2030 ($ million)
Exhibit 51: Chart on Others - Year-over-year growth 2025-2030 (%)
Exhibit 52: Data Table on Others - Year-over-year growth 2025-2030 (%)
Exhibit 53: Market opportunity by Product ($ million)
Exhibit 54: Data Table on Market opportunity by Product ($ million)
Exhibit 55: Chart on Distribution Channel - Market share 2025-2030 (%)
Exhibit 56: Data Table on Distribution Channel - Market share 2025-2030 (%)
Exhibit 57: Chart on Comparison by Distribution Channel
Exhibit 58: Data Table on Comparison by Distribution Channel
Exhibit 59: Chart on Online - Market size and forecast 2025-2030 ($ million)
Exhibit 60: Data Table on Online - Market size and forecast 2025-2030 ($ million)
Exhibit 61: Chart on Online - Year-over-year growth 2025-2030 (%)
Exhibit 62: Data Table on Online - Year-over-year growth 2025-2030 (%)
Exhibit 63: Chart on Offline - Market size and forecast 2025-2030 ($ million)
Exhibit 64: Data Table on Offline - Market size and forecast 2025-2030 ($ million)
Exhibit 65: Chart on Offline - Year-over-year growth 2025-2030 (%)
Exhibit 66: Data Table on Offline - Year-over-year growth 2025-2030 (%)
Exhibit 67: Market opportunity by Distribution Channel ($ million)
Exhibit 68: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibit 69: Chart on End-user - Market share 2025-2030 (%)
Exhibit 70: Data Table on End-user - Market share 2025-2030 (%)
Exhibit 71: Chart on Comparison by End-user
Exhibit 72: Data Table on Comparison by End-user
Exhibit 73: Chart on Female - Market size and forecast 2025-2030 ($ million)
Exhibit 74: Data Table on Female - Market size and forecast 2025-2030 ($ million)
Exhibit 75: Chart on Female - Year-over-year growth 2025-2030 (%)
Exhibit 76: Data Table on Female - Year-over-year growth 2025-2030 (%)
Exhibit 77: Chart on Male - Market size and forecast 2025-2030 ($ million)
Exhibit 78: Data Table on Male - Market size and forecast 2025-2030 ($ million)
Exhibit 79: Chart on Male - Year-over-year growth 2025-2030 (%)
Exhibit 80: Data Table on Male - Year-over-year growth 2025-2030 (%)
Exhibit 81: Market opportunity by End-user ($ million)
Exhibit 82: Data Table on Market opportunity by End-user ($ million)
Exhibit 83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 84: Impact of drivers and challenges in 2025 and 2030
Exhibit 85: Overview on criticality of inputs and factors of differentiation
Exhibit 86: Overview on factors of disruption
Exhibit 87: Impact of key risks on business
Exhibit 88: Companies covered
Exhibit 89: Company ranking index
Exhibit 90: Matrix on companies position and classification
Exhibit 91: BMS Factory - Overview
Exhibit 92: BMS Factory - Product / Service
Exhibit 93: BMS Factory - Key offerings
Exhibit 94: SWOT
Exhibit 95: Doc Johnson Enterprises - Overview
Exhibit 96: Doc Johnson Enterprises - Product / Service
Exhibit 97: Doc Johnson Enterprises - Key offerings
Exhibit 98: SWOT
Exhibit 99: FUN FACTORY GmbH - Overview
Exhibit 100: FUN FACTORY GmbH - Product / Service
Exhibit 101: FUN FACTORY GmbH - Key offerings
Exhibit 102: SWOT
Exhibit 103: Kiiroo B.V. - Overview
Exhibit 104: Kiiroo B.V. - Product / Service
Exhibit 105: Kiiroo B.V. - Key offerings
Exhibit 106: SWOT
Exhibit 107: LELOi AB - Overview
Exhibit 108: LELOi AB - Product / Service
Exhibit 109: LELOi AB - Key offerings
Exhibit 110: SWOT
Exhibit 111: Lovehoney Group Ltd. - Overview
Exhibit 112: Lovehoney Group Ltd. - Product / Service
Exhibit 113: Lovehoney Group Ltd. - Key offerings
Exhibit 114: SWOT
Exhibit 115: Luvu Brands Inc. - Overview
Exhibit 116: Luvu Brands Inc. - Business segments
Exhibit 117: Luvu Brands Inc. - Key offerings
Exhibit 118: Luvu Brands Inc. - Segment focus
Exhibit 119: SWOT
Exhibit 120: Motsugroup B.V. - Overview
Exhibit 121: Motsugroup B.V. - Product / Service
Exhibit 122: Motsugroup B.V. - Key offerings
Exhibit 123: SWOT
Exhibit 124: OhMiBod LLC - Overview
Exhibit 125: OhMiBod LLC - Product / Service
Exhibit 126: OhMiBod LLC - Key offerings
Exhibit 127: SWOT
Exhibit 128: RENDS Co. Ltd. - Overview
Exhibit 129: RENDS Co. Ltd. - Product / Service
Exhibit 130: RENDS Co. Ltd. - Key offerings
Exhibit 131: SWOT
Exhibit 132: Tantus Inc. - Overview
Exhibit 133: Tantus Inc. - Product / Service
Exhibit 134: Tantus Inc. - Key offerings
Exhibit 135: SWOT
Exhibit 136: TENGA Co. Ltd. - Overview
Exhibit 137: TENGA Co. Ltd. - Product / Service
Exhibit 138: TENGA Co. Ltd. - Key offerings
Exhibit 139: SWOT
Exhibit 140: VIBRATEX Inc. - Overview
Exhibit 141: VIBRATEX Inc. - Product / Service
Exhibit 142: VIBRATEX Inc. - Key offerings
Exhibit 143: SWOT
Exhibit 144: VORZE - Overview
Exhibit 145: VORZE - Product / Service
Exhibit 146: VORZE - Key offerings
Exhibit 147: SWOT
Exhibit 148: Womanizer - Overview
Exhibit 149: Womanizer - Product / Service
Exhibit 150: Womanizer - Key offerings
Exhibit 151: SWOT
Exhibit 152: Inclusions checklist
Exhibit 153: Exclusions checklist
Exhibit 154: Currency conversion rates for US$
Exhibit 155: Research methodology
Exhibit 156: Information sources
Exhibit 157: Data validation
Exhibit 158: Validation techniques employed for market sizing
Exhibit 159: Data synthesis
Exhibit 160: 360 degree market analysis
Exhibit 161: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global sex toys market in japan: BMS Factory, Doc Johnson Enterprises, FUN FACTORY GmbH, Kiiroo B.V., LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Motsugroup B.V., OhMiBod LLC, RENDS Co. Ltd., Tantus Inc., TENGA Co. Ltd., VIBRATEX Inc., VORZE, Womanizer.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is sustainability and environmental consciousness in product development."

According to the report, one of the major drivers for this market is the integration of sexual wellness into mainstream retail environments.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BMS Factory
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • Kiiroo B.V.
  • LELOi AB
  • Lovehoney Group Ltd.
  • Luvu Brands Inc.
  • Motsugroup B.V.
  • OhMiBod LLC
  • RENDS Co. Ltd.
  • Tantus Inc.
  • TENGA Co. Ltd.
  • VIBRATEX Inc.
  • VORZE
  • Womanizer