Localism Trends on the Foodservice Industry - Consumer Survey Insights

This report is part of a series on key trends which are currently affecting the foodservice landscape. This report explains the various reasons why Localism is important to the consumer and how industry players can leverage it, with a view to how the trend will evolve over the next few years.

Localism is consumer prioritization of local goods and services both literally and in terms of culture and identity. In foodservice this can manifest in a variety of ways such as local sourcing of goods and emulation of local, traditional cuisines. In uncertain times politically and economically, products and services of a local origin or theme have offered familiarity and reassurance to consumers.

Scope

• Since the pandemic global supply chains have been under scrutiny for their lack of sustainability, encouraging consumers to look for local alternatives.
• The localism trend has numerous advantages such as helping create a more sustainable supply chain and encouraging consumers support brands, which help the local community.
• In the third year of the pandemic global travel has once again increased but supply chains remain precarious, meaning Localism will only grow in importance.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the Localism trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.