Whiskey Market - Global Forecast 2026-2032

The whiskey market is undergoing dynamic changes as brands adapt to evolving consumer expectations and increasing complexity in global operations. Senior executives must navigate a landscape shaped by innovation, shifting regulations, and the need for enhanced resilience to maintain competitive positioning in this premium beverage sector.

Market Snapshot: Global Whiskey Market Size and Growth

The global whiskey market grew from USD 83.63 billion in 2025 to USD 87.73 billion in 2026, with continued expansion projected at a CAGR of 5.17%, reaching USD 119.06 billion by 2032. This growth is propelled by the increasing demand for premium products, the evolution of distinct flavor profiles, and broader channel diversification. New routes to market are elevating opportunities for both industry incumbents and emerging brands, while premiumization remains a key business driver.

Scope & Segmentation

This report delivers a comprehensive analysis tailored for decision-makers seeking actionable intelligence on the whiskey market. Segmentation explores major axes shaping commercial strategy and operational investments:

Product Types: Assessment of Blended, Bourbon, Grain, Malt, and Scotch, outlining unique production techniques, regulatory distinctions, and market influence for each type.
Flavor Profiles: Overview of Fruity, Peaty, Smoky, Spicy, and Sweet offerings, highlighting connections between sensory attributes and varying regional consumer preferences.
End-User Categories: Analysis of demand dynamics between Commercial (such as Bars, Nightclubs, Restaurants) and Residential buyers to clarify channel-specific strategies.
Sales Channels: Comparison of Offline (including Convenience Stores, Hypermarkets/Supermarkets, Specialty Stores) and Online channels (Brand Websites, E-commerce Platforms), with focus on logistics, range optimization, and digital engagement tactics.
Regional Insights: Contrasts between the Americas, Europe, Middle East & Africa, and Asia-Pacific, illustrating how varying regulation and consumer habits shape competition and distribution approaches.
Technological and Process Advancements: Investigation into the role of precision manufacturing, analytics-driven planning, maturation innovations, and sustainability initiatives in transforming production and supply chain practices.

Key Takeaways for Senior Decision-Makers

Portfolio strategies blending established and innovative whiskey offerings position brands to capture diverse and emerging demand patterns.
Investment in direct-to-consumer platforms and digital commerce strengthens premium positioning and equips brands to gather valuable consumer insights.
Transparent supply chains and responsible sourcing practices direct attention to regulatory compliance and build lasting consumer trust, fueling differentiation.
Responsive operational models and flexible route-to-market strategies are necessary to manage evolving regulatory requirements and leverage region-specific growth opportunities.
Technological investments in maturation and finishing, along with compelling brand narratives, are central to differentiation in a discerning market environment.

Tariff Impact: Navigating U.S. Trade Policy Changes

The 2025 imposition of tariffs in the United States has driven shifts across procurement, pricing, and inventory management for whiskey producers and distributors. Companies responded through more diversified sourcing, optimized contract management, and strategic emphasis on regional maturation hubs to buffer supply volatility. Enhanced expertise in trade compliance and adaptive cross-border logistics, paired with agile promotional planning and innovations in packaging, promoted operational efficiency and pricing flexibility. These actions underscore the importance of bonded warehousing and agile adaptation to ongoing trade changes within the supply chain ecosystem.

Methodology & Data Sources

This analysis draws on primary insights from executive interviews, feedback from distillers and distribution specialists, and rigorous secondary research from filings, trade data, and consumer trend studies. Data credibility was established through triangulation, expert validation, and the integration of applied operational and regulatory expertise. The research focus remains on practical insights suitable for commercial action.

Why This Report Matters

Equips leadership teams to align portfolio and channel strategies with real-time market data, supporting proactive responses to regulatory and consumer shifts.
Delivers actionable insights to inform investment decisions across production capacity, supply chain agility, and digital transformation, mitigating risk and unlocking growth.
Supports strategic planning with deep segment, trade, and regional intelligence for competitive positioning in complex market scenarios.

Conclusion

Integrating adaptive portfolio management, enhanced trade compliance, and strategic channel investment is essential for long-term value creation as the whiskey market evolves. Sustained responsiveness to regulatory and consumer changes will underpin continued brand relevance and achieve sustainable growth.

Additional Product Information:

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1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Whiskey Market, by Type

8.1. Blended
8.2. Bourbon
8.3. Grain
8.4. Malt
8.5. Scotch

9. Whiskey Market, by Flavour Profile

9.1. Fruity
9.2. Peaty
9.3. Smoky
9.4. Spicy
9.5. Sweet

10. Whiskey Market, by End User

10.1. Commercial
10.1.1. Bars
10.1.2. Nightclubs
10.1.3. Restaurants
10.2. Residential

11. Whiskey Market, by Sales Channel

11.1. Offline Sales
11.1.1. Convenience Stores
11.1.2. Hypermarkets/Supermarkets
11.1.3. Specialty Stores
11.2. Online Sales
11.2.1. Brand Websites
11.2.2. E-commerce Platforms

12. Whiskey Market, by Region

12.1. Americas
12.1.1. North America
12.1.2. Latin America
12.2. Europe, Middle East & Africa
12.2.1. Europe
12.2.2. Middle East
12.2.3. Africa
12.3. Asia-Pacific

13. Whiskey Market, by Group

13.1. ASEAN
13.2. GCC
13.3. European Union
13.4. BRICS
13.5. G7
13.6. NATO

14. Whiskey Market, by Country

14.1. United States
14.2. Canada
14.3. Mexico
14.4. Brazil
14.5. United Kingdom
14.6. Germany
14.7. France
14.8. Russia
14.9. Italy
14.10. Spain
14.11. China
14.12. India
14.13. Japan
14.14. Australia
14.15. South Korea

15. United States Whiskey Market
16. China Whiskey Market

17. Competitive Landscape

17.1. Market Concentration Analysis, 2025
17.1.1. Concentration Ratio (CR)
17.1.2. Herfindahl Hirschman Index (HHI)
17.2. Recent Developments & Impact Analysis, 2025
17.3. Product Portfolio Analysis, 2025
17.4. Benchmarking Analysis, 2025
17.5. Amrut Distilleries Ltd
17.6. Asahi Group Holdings Ltd
17.7. Bacardi Limited
17.8. Beam Suntory Inc
17.9. Brown-Forman Corporation
17.10. Campari Group
17.11. Constellation Brands Inc
17.12. Diageo PLC
17.13. Heaven Hill Brands
17.14. Ian Macleod Distillers
17.15. John Distilleries Pvt Ltd
17.16. Kirin Holdings Co Ltd
17.17. La Martiniquaise
17.18. Loch Lomond Group
17.19. MGP Ingredients
17.20. Pernod Ricard SA
17.21. Piccadilly Agro Industries Ltd
17.22. Radico Khaitan Ltd
17.23. Sazerac Company
17.24. Thai Beverage Public Company Limited
17.25. The Edrington Group
17.26. United Spirits Limited
17.27. Whyte & Mackay
17.28. William Grant & Sons Ltd

List of Figures

FIGURE 1. GLOBAL WHISKEY MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL WHISKEY MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL WHISKEY MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL WHISKEY MARKET SIZE, BY TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL WHISKEY MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL WHISKEY MARKET SIZE, BY SALES CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL WHISKEY MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL WHISKEY MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL WHISKEY MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. UNITED STATES WHISKEY MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 12. CHINA WHISKEY MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL WHISKEY MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL WHISKEY MARKET SIZE, BY BLENDED, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL WHISKEY MARKET SIZE, BY BLENDED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL WHISKEY MARKET SIZE, BY BLENDED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL WHISKEY MARKET SIZE, BY BOURBON, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL WHISKEY MARKET SIZE, BY BOURBON, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL WHISKEY MARKET SIZE, BY BOURBON, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL WHISKEY MARKET SIZE, BY GRAIN, BY REGION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL WHISKEY MARKET SIZE, BY GRAIN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL WHISKEY MARKET SIZE, BY GRAIN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL WHISKEY MARKET SIZE, BY MALT, BY REGION, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL WHISKEY MARKET SIZE, BY MALT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL WHISKEY MARKET SIZE, BY MALT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL WHISKEY MARKET SIZE, BY SCOTCH, BY REGION, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL WHISKEY MARKET SIZE, BY SCOTCH, BY GROUP, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL WHISKEY MARKET SIZE, BY SCOTCH, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL WHISKEY MARKET SIZE, BY FRUITY, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL WHISKEY MARKET SIZE, BY FRUITY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL WHISKEY MARKET SIZE, BY FRUITY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL WHISKEY MARKET SIZE, BY PEATY, BY REGION, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL WHISKEY MARKET SIZE, BY PEATY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL WHISKEY MARKET SIZE, BY PEATY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL WHISKEY MARKET SIZE, BY SMOKY, BY REGION, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL WHISKEY MARKET SIZE, BY SMOKY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL WHISKEY MARKET SIZE, BY SMOKY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL WHISKEY MARKET SIZE, BY SPICY, BY REGION, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL WHISKEY MARKET SIZE, BY SPICY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL WHISKEY MARKET SIZE, BY SPICY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL WHISKEY MARKET SIZE, BY SWEET, BY REGION, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL WHISKEY MARKET SIZE, BY SWEET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL WHISKEY MARKET SIZE, BY SWEET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL WHISKEY MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL WHISKEY MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL WHISKEY MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL WHISKEY MARKET SIZE, BY BARS, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL WHISKEY MARKET SIZE, BY BARS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL WHISKEY MARKET SIZE, BY BARS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL WHISKEY MARKET SIZE, BY NIGHTCLUBS, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL WHISKEY MARKET SIZE, BY NIGHTCLUBS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL WHISKEY MARKET SIZE, BY NIGHTCLUBS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL WHISKEY MARKET SIZE, BY RESTAURANTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL WHISKEY MARKET SIZE, BY RESTAURANTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL WHISKEY MARKET SIZE, BY RESTAURANTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL WHISKEY MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL WHISKEY MARKET SIZE, BY RESIDENTIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL WHISKEY MARKET SIZE, BY RESIDENTIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL WHISKEY MARKET SIZE, BY OFFLINE SALES, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL WHISKEY MARKET SIZE, BY OFFLINE SALES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL WHISKEY MARKET SIZE, BY OFFLINE SALES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL WHISKEY MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL WHISKEY MARKET SIZE, BY CONVENIENCE STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL WHISKEY MARKET SIZE, BY CONVENIENCE STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL WHISKEY MARKET SIZE, BY HYPERMARKETS/SUPERMARKETS, BY REGION, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL WHISKEY MARKET SIZE, BY HYPERMARKETS/SUPERMARKETS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL WHISKEY MARKET SIZE, BY HYPERMARKETS/SUPERMARKETS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL WHISKEY MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL WHISKEY MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL WHISKEY MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL WHISKEY MARKET SIZE, BY ONLINE SALES, BY REGION, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL WHISKEY MARKET SIZE, BY ONLINE SALES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL WHISKEY MARKET SIZE, BY ONLINE SALES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL WHISKEY MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL WHISKEY MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL WHISKEY MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL WHISKEY MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL WHISKEY MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL WHISKEY MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL WHISKEY MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS WHISKEY MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 77. AMERICAS WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 78. AMERICAS WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 79. AMERICAS WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 80. AMERICAS WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 81. AMERICAS WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 82. AMERICAS WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 83. AMERICAS WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 86. NORTH AMERICA WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 87. NORTH AMERICA WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 88. NORTH AMERICA WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 89. NORTH AMERICA WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 90. NORTH AMERICA WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 91. NORTH AMERICA WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 95. LATIN AMERICA WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 96. LATIN AMERICA WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 97. LATIN AMERICA WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 98. LATIN AMERICA WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 99. LATIN AMERICA WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 104. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 105. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 106. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 107. EUROPE, MIDDLE EAST & AFRICA WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 108. EUROPE WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 109. EUROPE WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 110. EUROPE WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 111. EUROPE WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 112. EUROPE WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 113. EUROPE WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 114. EUROPE WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 115. EUROPE WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 118. MIDDLE EAST WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 119. MIDDLE EAST WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 120. MIDDLE EAST WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 121. MIDDLE EAST WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 122. MIDDLE EAST WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 123. MIDDLE EAST WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 124. AFRICA WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 125. AFRICA WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 126. AFRICA WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 127. AFRICA WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 128. AFRICA WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 129. AFRICA WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 130. AFRICA WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 131. AFRICA WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 134. ASIA-PACIFIC WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 135. ASIA-PACIFIC WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 136. ASIA-PACIFIC WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 137. ASIA-PACIFIC WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 138. ASIA-PACIFIC WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 139. ASIA-PACIFIC WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 140. GLOBAL WHISKEY MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 141. ASEAN WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 142. ASEAN WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 143. ASEAN WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 144. ASEAN WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 145. ASEAN WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 146. ASEAN WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 147. ASEAN WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 148. ASEAN WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 149. GCC WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 150. GCC WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 151. GCC WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 152. GCC WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 153. GCC WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 154. GCC WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 155. GCC WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 156. GCC WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 157. EUROPEAN UNION WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 158. EUROPEAN UNION WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 159. EUROPEAN UNION WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 160. EUROPEAN UNION WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 161. EUROPEAN UNION WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 162. EUROPEAN UNION WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 163. EUROPEAN UNION WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 164. EUROPEAN UNION WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 165. BRICS WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 166. BRICS WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 167. BRICS WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 168. BRICS WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 169. BRICS WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 170. BRICS WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 171. BRICS WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 172. BRICS WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 173. G7 WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 174. G7 WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 175. G7 WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 176. G7 WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 177. G7 WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 178. G7 WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 179. G7 WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 180. G7 WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 181. NATO WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 182. NATO WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 183. NATO WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 184. NATO WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 185. NATO WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 186. NATO WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 187. NATO WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 188. NATO WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 189. GLOBAL WHISKEY MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 190. UNITED STATES WHISKEY MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 191. UNITED STATES WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 192. UNITED STATES WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 193. UNITED STATES WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 194. UNITED STATES WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 195. UNITED STATES WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 196. UNITED STATES WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 197. UNITED STATES WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)
TABLE 198. CHINA WHISKEY MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 199. CHINA WHISKEY MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 200. CHINA WHISKEY MARKET SIZE, BY FLAVOUR PROFILE, 2018-2032 (USD MILLION)
TABLE 201. CHINA WHISKEY MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 202. CHINA WHISKEY MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 203. CHINA WHISKEY MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 204. CHINA WHISKEY MARKET SIZE, BY OFFLINE SALES, 2018-2032 (USD MILLION)
TABLE 205. CHINA WHISKEY MARKET SIZE, BY ONLINE SALES, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Whiskey market report include:

Amrut Distilleries Ltd
Asahi Group Holdings Ltd
Bacardi Limited
Beam Suntory Inc
Brown-Forman Corporation
Campari Group
Constellation Brands Inc
Diageo PLC
Heaven Hill Brands
Ian Macleod Distillers
John Distilleries Pvt Ltd
Kirin Holdings Co Ltd
La Martiniquaise
Loch Lomond Group
MGP Ingredients
Pernod Ricard SA
Piccadilly Agro Industries Ltd
Radico Khaitan Ltd
Sazerac Company
Thai Beverage Public Company Limited
The Edrington Group
United Spirits Limited
Whyte & Mackay
William Grant & Sons Ltd

Table Information

Report Attribute	Details
No. of Pages	187
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 87.73 Billion
Forecasted Market Value ( USD ) by 2032	$ 119.06 Billion
Compound Annual Growth Rate	5.1%
Regions Covered	Global
No. of Companies Mentioned	25

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3504EUR$3,939USD£3,037GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3779EUR$4,249USD£3,276GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5123EUR$5,759USD£4,440GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6199EUR$6,969USD£5,372GBP

Market Snapshot: Global Whiskey Market Size and Growth

Scope & Segmentation

Key Takeaways for Senior Decision-Makers

Tariff Impact: Navigating U.S. Trade Policy Changes

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

Related Topics

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