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Coffee in Italy

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    Report

  • 26 Pages
  • November 2025
  • Region: Italy
  • Euromonitor International
  • ID: 566838
Coffee in Italy was shaped by fluctuating raw material prices. Robusta spiked in 2024, causing unit price hikes and volume declines in fresh ground coffee. In 2025, robusta costs eased but arabica stayed high, leading to only marginal price drops. Standard fresh ground coffee continued to struggle, while ESE pods thrived due to affordability and convenience, especially in southern Italy. Fresh beans grew slowly, driven by consumer interest in flavour and naturalness.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and affordability are major trends drives coffee’s performance
INDUSTRY PERFORMANCE
  • Pricing influences consumers’ purchasing decisions
  • Strong performance by fresh ground coffee pods driven by convenience and innovation
WHAT’S NEXT?
  • Italians to increasingly seek sophistication and convenience in their coffee of choice
  • Vending offers growth potential as alternative channel outside of the home
  • Sustainability set to influence innovative packaging solutions
COMPETITIVE LANDSCAPE
  • Luigi Lavazza SpA retains lead of consolidated competitive landscape
  • Smaller players show dynamism, while L'Aromatica focuses on its pod formats
  • L’Or Espresso focuses on influencer marketing for more personable approach
CHANNELS
  • Grocery retailers dominate distribution, with private label making gains
  • Dynamic performance by retail e-commerce supported by DTC channels
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 2 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN ITALY
EXECUTIVE SUMMARY
  • Hot drinks continues to experience price challenges but premiumisation is evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Mixed performance for hot drinks but perceived healthier options attract consumers
  • Innovation focuses on sustainability in coffee
  • Rising preference for bean and pod formats impacts standard fresh ground coffee
  • Strong emphasis on wellness and functionality within tea
WHAT’S NEXT?
  • Convenience and health trends to drive future demand for hot drinks
  • Further innovation in sustainable packaging and sophisticated drinks solutions
  • At-home consumption of hot drinks set to further decline
COMPETITIVE LANDSCAPE
  • Major coffee players retain overall lead of competitive landscape
  • Yogi Tea leverages health trends to record further dynamic growth
CHANNELS
  • Supermarkets remains leading distribution channel, offering competitive private label
  • E-commerce and vending most dynamic channels from low base
  • Foodservice vs retail split
MARKET DATA
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources