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Coffee in Norway

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    Report

  • 23 Pages
  • December 2025
  • Region: Norway
  • Euromonitor International
  • ID: 566840
In 2025, coffee sales in Norway recorded double-digit value growth, but struggled in volume as rising prices pushed some consumers toward more affordable options. Fresh coffee beans drove value growth, supported by sustainability claims and eco-certified offerings, while cold coffee formats, particularly among younger consumers, gained popularity.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation, price rises, and eco-certified offerings support value growth for coffee
INDUSTRY PERFORMANCE
  • Rising prices drive value sales of coffee, while volume growth struggles
  • Fresh coffee beans drives value sales through premiumisation and a strong retail presence
WHAT’S NEXT?
  • Rising coffee sales are expected amid price fluctuations in Norway
  • Evolving tastes and health trends are set to fuel innovation in Norway’s coffee
  • Operational efficiency and sustainability are set to shape coffee in Norway
COMPETITIVE LANDSCAPE
  • Jacobs Douwe Egberts Norge AS improves its lead through a wide range of coffee options
  • Joh. Johannson Kaffe drives dynamic growth amid shifting consumer preferences in Norway
CHANNELS
  • Discounters leads coffee distribution as other channels gain share in Norway
  • Retail e-commerce drives growth through offering convenience and a wide range of goods
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 2 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN NORWAY
EXECUTIVE SUMMARY
  • Health, price rises and evolving consumer preferences shape hot drinks in Norway
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting purchasing habits as rising costs reshape hot drinks in Norway
  • Health-led preferences drive rising demand for functional and ethically sourced hot drinks
  • A growing preference for ready-to-drink options intensifies competition for hot drinks
WHAT’S NEXT?
  • Price pressures will drive value growth as consumers shift towards more affordable hot drink options
  • Sustainability and transparency are set to become key drivers in hot drinks in Norway
  • Cold brewed drinks are expected to challenge sales of hot drinks across the forecast period
COMPETITIVE LANDSCAPE
  • Jacobs Douwe Egberts Norge AS maintains its leadership across hot drinks in Norway
  • Joh. Johannson Kaffe records dynamic growth through established coffee brands
CHANNELS
  • Discounters leads hot drinks distribution as price-conscious consumers drive growth
  • Retail e-commerce drives growth as consumers appreciate convenience and a wide assortment
  • Historic coffee prices reshape consumer behaviour across on-trade and off-trade channels
MARKET DATA
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources