North America Frozen Food Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Type and Distribution Channel

The frozen food market in North America is expected to grow from US$ 73.45 billion in 2022 to US$ 101.54 billion by 2028; it is estimated to grow at a CAGR of 5.5% from 2022 to 2028.

The rising consumption of convenience food is a major factor driving the growth of the North America frozen food market. The lifestyles of people have evolved dramatically in the past few years. Due to hectic work schedules, people’s dependency on products saving time and effort has increased. A surge in the consumption of high-quality convenience food - including frozen snacks, frozen meals, cold cuts, and ready-to-eat products - is one of the biggest trends in the food industry. Convenience food allows consumers to save time and efforts associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal cleaning and other activities. The development and popularity of these food items is also ascribed to the increasing number of smaller households and the rising millennial population across the world, among other social changes. Due to hectic work schedules, millennials tend to spend their money on convenience food. Moreover, according to data represented by the “International Labor Organization,” the female labor force across many countries has increased exponentially from 1990 to 2020, thereby adding to the popularity of convenience food, such as frozen food, among working-class populations. These factors are significantly boosting the frozen food market in North America.

The number of single or two-person households is growing in various developed countries, such as the US and Canada. According to the 2020 Current Population Survey, there were 36.1 billion single-person households in the US, accounting for 28% of all households. The growing number of one or two-person families can be related to the rising demand for ready-to-eat, convenience food. Frozen food products have extended shelf life and are available in sizes suitable for a single serve. Moreover, ready-to-cook frozen food can save time on food preparation. According to the “Power of Frozen” report published by the American Frozen Food Institute and Food Industry Association, frozen food sales in the US increased by 21% in 2020. Frozen breakfast products, including pancakes, waffles, and breakfast cereals, are also gaining huge traction among consumers.

North America Frozen Food Market Segmentation

The North America frozen food market is segmented on the basis of type, distribution channel, and country.

• Based on type, the market is segmented into frozen desserts; frozen bakery; frozen meat, poultry, and seafood; frozen ready meals; frozen snacks and appetizers; and others. The meat, poultry, and seafood segment is expected to hold the largest market share during the forecast period.
• Based on distribution, the North America frozen food market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The online retail segment is projected to register the highest CAGR in the market due convenience associated with online buying and product delivery options.
• Based on country, the North America frozen food market is segmented into the US, Canada, and Mexico. The US held the largest market share in 2022.

Bellisio Foods, Inc.; Bonduelle Group; Conagra Brands, Inc.; General Mills; Kellogg’s Company; McCain Foods Limited; Nestle S.A.; Pepperidge Farm Incorporated; The Kraft Heinz Company; and Tyson Foods, Inc. are among the leading companies in the frozen food market in North America.