The extruded snacks market in Asia Pacific is expected to grow from US$ 20.16 billion in 2022 to US$ 32.54 billion by 2028; it is estimated to grow at a CAGR of 8.3% from 2022 to 2028.
Snacking is becoming more popular with an increased demand for convenience food and ready-to-eat food products. The extruded snacks market is fragmented with the presence of a large number of international as well as domestic players. However, the major market of extruded snacks is being captured by a few players with a strong consumer base. Further, in order to retain customers, major players in the market are continuously involved in developing and innovating their product portfolio with new varieties of extruded snacks, such as products including regional flavors. They are also launching attractive products to capture a new customer base. For instance, in August 2021, Bikano one of the major snack producers acquired the license for India’s famous character “Chota Bheem” to launch their new range of extruded products. The launch was aimed to cater to the wider consumer base of kids and youngsters in the country. In May 2019, PepsiCo, Inc introduced the “papadam,” a South Indian flavored extruded snack, to its product portfolio. The launch was aimed to cater to the South Indian customer base. Therefore, the increasing development of new varieties of extruded snacks in order to cater to a new consumer base is a significant trend in the overall extruded snacks market.
Snacking is becoming more popular with an increased demand for convenience food and ready-to-eat food products. The extruded snacks market is fragmented with the presence of a large number of international as well as domestic players. However, the major market of extruded snacks is being captured by a few players with a strong consumer base. Further, in order to retain customers, major players in the market are continuously involved in developing and innovating their product portfolio with new varieties of extruded snacks, such as products including regional flavors. They are also launching attractive products to capture a new customer base. For instance, in August 2021, Bikano one of the major snack producers acquired the license for India’s famous character “Chota Bheem” to launch their new range of extruded products. The launch was aimed to cater to the wider consumer base of kids and youngsters in the country. In May 2019, PepsiCo, Inc introduced the “papadam,” a South Indian flavored extruded snack, to its product portfolio. The launch was aimed to cater to the South Indian customer base. Therefore, the increasing development of new varieties of extruded snacks in order to cater to a new consumer base is a significant trend in the overall extruded snacks market.
Asia Pacific Extruded Snacks Market Segmentation
The Asia Pacific extruded snacks market is segmented into raw material, category, distribution channel, and country.- Based on raw material, the market has been segmented into roots and tubers, cereals and grains, pulses and lentils, and others. The cereals and grains segment would dominate the market in 2022. The roots and tubers segment is further categorized into potato, tapioca, and others. The cereals and grains segment is subsegmented into corn, wheat, and others.
- Based on category, the Asia Pacific extruded snacks market has been divided into second generation snacks and third generation snacks . The second generation snacks segment would dominate the market in 2022.
- Based on distribution channel, the Asia Pacific extruded snacks market has been segmented into supermarkets and hypermarkets, convenience stores, online retail, and others . The supermarkets and hypermarkets segment would dominate the market in 2022.
- Based on country, the Asia Pacific extruded snacks market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China would dominate the market in 2022.
Table of Contents
1. Introduction
3. Research Methodology
4. APAC Extruded Snacks Market Landscape
5. APAC Extruded Snacks Market - Key Market Dynamics
6. Extruded Snacks Market - APAC Analysis
7. APAC Extruded Snacks Market Analysis - By Raw Material
8. APAC Extruded Snacks Market Analysis - By Category
9. APAC Extruded Snacks Market Analysis - By Distribution Channel
10. APAC Extruded Snacks Market- Country Analysis
11. Industry Landscape
12. Company Profiles
13. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Calbee
- General Mills Inc.
- Hain Celestial
- Kellogg’s Company
- Meiji Holdings Co. Ltd.
- PepsiCo, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 132 |
| Published | September 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 20.16 Million |
| Forecasted Market Value ( USD | $ 32.54 Million |
| Compound Annual Growth Rate | 8.3% |
| Regions Covered | Asia Pacific |
