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Rtds in Bulgaria

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    Report

  • 25 Pages
  • June 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 566891
RTDs in Bulgaria grew considerably in both off-trade and on-trade volume terms, and moderately in current value terms, in 2022, albeit from a very low base. However, volume sales did not reach pre-pandemic levels as on-trade recovery remains slow to return to normality. Moreover, the category was hampered by inflation and a reduction in consumer purchase power in 2022. On the other hand, current value sales saw growth as a result of an increase in average unit prices.

The analyst's RTDs in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RTDS IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Volume sales fail to recover to pre-pandemic levels, while value sales growth reflects inflation and high unit prices
  • Spirits-based RTDs drives category growth as Bulgarians resume social activities in 2022
  • Fun Wine receives a boost in 2022 thanks to innovation in flavours and packaging sizes
PROSPECTS AND OPPORTUNITIES
  • Excellent scope for growth in a yet immature category
  • Younger consumers will drive sales in the coming years as they seek new taste experiences
  • Grocery retailers will retain dominance, but e-commerce will slowly gain ground
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 2 Sales of RTDs by Category: Total Value 2017-2022
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN BULGARIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty-free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources