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RTDs in France

  • ID: 566893
  • Report
  • September 2020
  • Region: France
  • 31 Pages
  • Euromonitor International
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RTDs has failed to post positive total volume growth since 2015, and the category continued to decline in 2019 due to increasingly limited offerings and distribution, which has been ongoing since 2017.

The RTDs in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • RTDs continues to decline, in view of increasingly limited offerings and distribution and further challenged by competition from flavoured/mixed lagers in 2019
  • Sangria in wine-based RTDs, Italian bitter-based spritz cocktails and rum-based cocktails in spirit-based RTDs continue to drive sales in 2019
  • La Martiniquaise maintains its lead with Old Nick in RTDs, but spirit-based Cinzano Spritz and wine-based Don Garcia & Don Simon sangria gain more traction in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within RTDs
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2014-2019
  • Table 2 Sales of RTDs by Category: Total Value 2014-2019
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2016-2019
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2019-2024
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2019-2024
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • In a departure from tradition, French consumers are gradually reducing their consumption of wine and opting for beer, which witnessed strong upgrading in 2019
  • Heineken and Brasseries Kronenbourg breweries remain the major growth drivers, but InBev France, Bavaria France and medium-size brewers gain traction in 2019
  • Beer, an historically growing and promising category, is set to see the best performance among all alcoholic drinks over the forecast period and post-COVID-19
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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