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Rtds in Romania

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    Report

  • 28 Pages
  • June 2023
  • Region: Romania
  • Euromonitor International
  • ID: 566898
RTDs in Romania experienced marginal volume growth in the off-trade sector in 2022, primarily driven by an expanding portfolio of available brands and varieties. These brands fall predominantly under the umbrella of established spirits brands that already enjoy high visibility and popularity among consumers.

The analyst's RTDs in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RTDS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Off-trade volume growth spurred by brand expansion and rising cocktail culture in 2022, though on-trade growth suffers
  • Spirits-based RTDs remain most popular choice for local consumers
  • Wine-based RTDs lose ground in the off-trade thanks to limited availability and
brands
PROSPECTS AND OPPORTUNITIES
  • Cocktail culture to promote growth in RTDs
  • Wine-based RTDs likely to keep on falling, curbing overall category growth
  • Cocktails to present challenges to RTD expansion
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 2 Sales of RTDs by Category: Total Value 2017-2022
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN ROMANIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources