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Global Women's Health App Market (2022-2027) by Type, Application, and Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

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  • 191 Pages
  • September 2022
  • Region: Global
  • Infogence Global Research
  • ID: 5669523

The Arthritis Foundation recently launched Vim, an application that allows users to control and balance food intake, exercise, sleep, dosing, and mood. 

The Global Women's Health App Market is estimated to be USD 2.57 Bn in 2022 and is expected to reach USD 4.61 Bn by 2027, growing at a CAGR of 12.40%

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding growth and reducing risks.

Market Segmentations

The Global Women's Health App Market is segmented based on Type, Application, and Geography.
  • By Type, the market is classified into Disease Management, Fitness & Nutrition, Menopause, Menstrual Health, and Pregnancy Tracking.
  • By Application, the market is classified into Smartphones and Tablet.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa, and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Apple Inc., Bayer AG, Clue, EHE Health, Fitbit, Inc., Flo Health, Inc., Garmin Ltd., Glow, Inc., Google LLC, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the Global Women's Health App Market. Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

The analyst analyses the Global Women's Health App Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Women's Health App Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains a competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including the parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Frequently Asked Questions about the Global Women Health App Market

What is the estimated value of the Global Women Health App Market?

The Global Women Health App Market was estimated to be valued at $2.57 Billion in 2022.

What is the growth rate of the Global Women Health App Market?

The growth rate of the Global Women Health App Market is 12.4%, with an estimated value of $4.61 Billion by 2027.

What is the forecasted size of the Global Women Health App Market?

The Global Women Health App Market is estimated to be worth $4.61 Billion by 2027.

Who are the key companies in the Global Women Health App Market?

Key companies in the Global Women Health App Market include Apple, Inc., Bayer Ag, Clue, EHE Health, Fitbit, Inc., Flo Health, Inc., Garmin, Ltd., Glow, Inc. and HelloBaby, Inc..

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations, and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Rising Health Awareness and Enhanced Usage of Mobile Phones
4.1.2 Rising Incidence of Osteoarthritis, Infertility, and Other Women-Related Disorders
4.1.3 Women Consumers Shift towards a Healthy Lifestyle and Wellness Therapies
4.2 Restraints
4.2.1 Limited Awareness among Some Women in Most of the Developing Regions
4.3 Opportunities
4.3.1 Awareness among Women regarding the Importance of Menstrual Health
4.3.2 Growing Development of the New Application Development
4.4 Challenges
4.4.1 Limited Experts and Specialists and Lack of Data Security
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
5.5 PESTLE Analysis
6 Global Women's Health App Market, By Type
6.1 Introduction
6.2 Disease Management
6.3 Fitness & Nutrition
6.4 Menopause
6.5 Menstrual Health
6.6 Pregnancy Tracking
7 Global Women's Health App Market, By Application
7.1 Introduction
7.2 Smartphones
7.3 Tablet
Americas’ Women's Health App Market
7.4 Introduction
7.5 Argentina
7.6 Brazil
7.7 Canada
7.8 Chile
7.9 Colombia
7.10 Mexico
7.11 Peru
7.12 United States
7.13 Rest of Americas
8 Europe’s Women's Health App Market
8.1 Introduction
8.2 Austria
8.3 Belgium
8.4 Denmark
8.5 Finland
8.6 France
8.7 Germany
8.8 Italy
8.9 Netherlands
8.10 Norway
8.11 Poland
8.12 Russia
8.13 Spain
8.14 Sweden
8.15 Switzerland
8.16 United Kingdom
8.17 Rest of Europe
9 Middle East and Africa’s Women's Health App Market
9.1 Introduction
9.2 Egypt
9.3 Israel
9.4 Qatar
9.5 Saudi Arabia
9.6 South Africa
9.7 United Arab Emirates
9.8 Rest of MEA
10 APAC’s Women's Health App Market
10.1 Introduction
10.2 Australia
10.3 Bangladesh
10.4 China
10.5 India
10.6 Indonesia
10.7 Japan
10.8 Malaysia
10.9 Philippines
10.10 Singapore
10.11 South Korea
10.12 Sri Lanka
10.13 Thailand
10.14 Taiwan
10.15 Rest of Asia-Pacific
11 Competitive Landscape
11.1 IGR Competitive Quadrant
11.2 Market Share Analysis
11.3 Strategic Initiatives
11.3.1 M&A and Investments
11.3.2 Partnerships and Collaborations
11.3.3 Product Developments and Improvements
12 Company Profiles
12.1 Apple, Inc.
12.2 Bayer Ag
12.3 Clue
12.4 EHE Health
12.5 Fitbit, Inc.
12.6 Flo Health, Inc.
12.7 Garmin, Ltd.
12.8 Glow, Inc.
12.9 Google, LLC
12.10 HelloBaby, Inc.
12.11 Natural Cycles USA Corp
12.12 NURX, Inc.
12.13 Vivant (Symple Wellness Platform Pte. Ltd.)
12.14 Ovia Health,Inc.
12.15 Wildflower Health, Inc.
13 Appendix
13.1 Questionnaire

Companies Mentioned

  • Apple, Inc.
  • Bayer Ag
  • Clue
  • EHE Health
  • Fitbit, Inc.
  • Flo Health, Inc.
  • Garmin, Ltd.
  • Glow, Inc.
  • Google, LLC
  • HelloBaby, Inc.
  • Natural Cycles USA Corp
  • NURX, Inc.
  • Vivant (Symple Wellness Platform Pte. Ltd.)
  • Ovia Health,Inc.
  • Wildflower Health, Inc.