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Global Women's Health App Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

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  • 180 Pages
  • February 2024
  • Infogence Global Research
  • ID: 5669523

The Arthritis Foundation recently launched Vim, an application that allows users to control and balance food intake, exercise, sleep, dosing, and mood. 

The Global Women's Health App Market is estimated to be USD 3.63 Bn in 2023 and is expected to reach USD 8.53 Bn by 2028 growing at a CAGR of 18.64%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the Global Women's Health App Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

  • The Global Women's Health App Market is segmented based on Type, Application, and Geography.
  • By Type, the market is classified into Disease Management, Fitness & Nutrition, Menopause, Menstrual Health, and Pregnancy Tracking.
  • By Application, the market is classified into Smartphones, Tablet, and Others.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Apple Inc., Bayer AG, Flo Health, Inc., Garmin Ltd., Google LLC, NURX Inc., Vivant, Withings, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Women's Health App Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The publisher analyses the Global Women's Health App Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Women's Health App Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations, and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Rising Health Awareness and Enhanced Usage of Mobile Phones
4.1.2 Rising Incidence of Osteoarthritis, Infertility, and other Women-Related Disorders
4.1.3 Women Consumers Shift Towards a Healthy Lifestyle and Wellness Therapies
4.2 Restraints
4.2.1 Limited Experts and Specialists and Lack of Data Security
4.3 Opportunities
4.3.1 Awareness among Women Regarding the Importance of Menstrual Health
4.3.2 Growing Development of The New Application Development
4.4 Challenges
4.4.1 Limited Awareness among Some Women in Most of the Developing Regions
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Women's Health App Market, By Type
6.1 Introduction
6.2 Disease Management
6.3 Fitness & Nutrition
6.4 Menopause
6.5 Menstrual Health
6.6 Pregnancy Tracking
7 Global Women's Health App Market, By Application
7.1 Introduction
7.2 Smartphones
7.3 Tablet
7.4 Others
8 Americas’ Women's Health App Market
8.1 Introduction
8.2 Argentina
8.3 Brazil
8.4 Canada
8.5 Chile
8.6 Colombia
8.7 Mexico
8.8 Peru
8.9 United States
8.10 Rest of Americas
9 Europe’s Women's Health App Market
9.1 Introduction
9.2 Austria
9.3 Belgium
9.4 Denmark
9.5 Finland
9.6 France
9.7 Germany
9.8 Italy
9.9 Netherlands
9.10 Norway
9.11 Poland
9.12 Russia
9.13 Spain
9.14 Sweden
9.15 Switzerland
9.16 United Kingdom
9.17 Rest of Europe
10 Middle East and Africa’s Women's Health App Market
10.1 Introduction
10.2 Egypt
10.3 Israel
10.4 Qatar
10.5 Saudi Arabia
10.6 South Africa
10.7 United Arab Emirates
10.8 Rest of MEA
11 APAC’s Women's Health App Market
11.1 Introduction
11.2 Australia
11.3 Bangladesh
11.4 China
11.5 India
11.6 Indonesia
11.7 Japan
11.8 Malaysia
11.9 Philippines
11.10 Singapore
11.11 South Korea
11.12 Sri Lanka
11.13 Thailand
11.14 Taiwan
11.15 Rest of Asia-Pacific
12 Competitive Landscape
12.1 Competitive Quadrant
12.2 Market Share Analysis
12.3 Strategic Initiatives
12.3.1 M&A and Investments
12.3.2 Partnerships and Collaborations
12.3.3 Product Developments and Improvements
13 Company Profiles
13.1 Apple Inc.
13.2 Bayer AG
13.3 Clue
13.4 Cycle Technologies
13.5 ELVIE
13.6 EHE Health
13.7 Fitbit, Inc.
13.8 Flo Health, Inc.
13.9 Garmin Ltd.
13.10 Glow, Inc.
13.11 Google LLC
13.12 HealthLynked Corp.
13.13 Maven Clinic
13.14 MyFitnessPal
13.15 Natural Cycles USA Corp
13.16 NURX Inc.
13.17 Propel Network LLC
13.18 Ovia Health Inc.
13.19 Vivant
13.20 Withings
14 Appendix
14.1 Questionnaire

Companies Mentioned

  • Apple Inc.
  • Bayer AG
  • Clue
  • Cycle Technologies
  • EHE Health
  • Fitbit, Inc.
  • Flo Health, Inc.
  • Garmin Ltd.
  • Glow, Inc.
  • Google LLC
  • HealthLynked Corp.
  • Maven Clinic
  • MyFitnessPal
  • Natural Cycles USA Corp
  • NURX Inc.
  • Propel Network LLC
  • Ovia Health Inc.
  • Vivant
  • Withings