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Ukraine Cards and Payments - Opportunities and Risks to 2026

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  • 55 Pages
  • September 2022
  • Region: Ukraine
  • GlobalData
  • ID: 5670642
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The publisher's ‘Ukraine Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in the Ukrainian cards and payments industry. It provides values and volumes for card payments in the industry during the review-period (2018-22e). The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Ukrainian cards and payments industry, including:
  • Current and forecast values for each market in the Ukrainian cards and payments industry, including debit and credit cards.
  • An overview of the country's key alternative payment instruments.
  • Ecommerce market analysis.
  • Analysis of various market drivers and regulations governing the Ukrainian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of the Ukrainian cards and payments industry.


  • The interchange fee on domestic scheme PROSTIR's cards was suspended temporarily in March 2022. PROSTIR resumed charging interchange fees effective from May 1, 2022. The revised interchange fee - which is applicable for both in-store and online transactions - is 0.3% (lower than the pre-conflict figure of 1.3%). For payments to registered charities and social services as well as purchases of government-backed war bonds, the interchange fee remains 0%. Meanwhile, since May 2021, the National Bank of Ukraine has been working with international payment networks Visa and Mastercard to reduce interchange fees for payment card transactions in order to boost growth of non-cash payments in the country. Both card schemes reduced their interchange fee to 1.20% in November 2021. The interchange fee is set to further reduce to 0.90% from July 2023.
  • While Ukraine was gradually recovering from COVID-19, Russia's invasion in early 2022 drove many citizens to leave the country. Amid the dwindling economy and growing unemployment, consumers were forced to reduce their spending, thereby affecting credit card market growth. The rise in the central bank's key policy rate will also impact the market. To support consumers during the Russia/Ukraine conflict, banks are offering relief measures. Alfa-Bank introduced a temporary payment deferral plan to its customers starting from March 1, 2022, allowing them to delay the payment of credit card bills until a later date. The offer was valid until July 13, 2022.
  • Alternative payments are gradually gaining popularity in Ukraine. In July 2022, Swiss watch maker Swatch launched its payment solution SwatchPAY! in Ukraine in partnership with Mastercard. The solution is supported by three Ukrainian banks: Bank Vostok, Oschadbank, and PrivatBank. The solution allows users to make contactless payments using compatible smartwatches. Other international brands such as Apple Pay, Google Pay, Click to Pay, and PayPal are also present in the market.

Reasons to Buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to the Ukrainian cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Ukrainian cards and payments industry.
  • Assess the competitive dynamics in the Ukrainian cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Ukraine.
  • Gain insights into key regulations governing the Ukrainian cards and payments industry.

Table of Contents

  • Executive Summary
  • Market Overview
  • Card-Based Payments
  • Ecommerce Payments
  • Alternative Payments
  • Payment Innovations
  • Job Analysis
  • Payment Infrastructure and Regulation
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • National Bank of Ukraine
  • PrivatBank
  • Oschadbank
  • Raiffeisen Bank
  • BNP Paribas
  • Visa
  • Mastercard
  • PayPal
  • Google Pay
  • Apple Pay
  • Click to Pay
  • SharPay