The global hair removal wax market size was valued at $3.0 billion in 2021, and is projected to reach $6.5 billion by 2031, growing at a CAGR of 8.2% from 2022 to 2031. Hair removal wax is used in waxing, which is a process of removing unwanted hair from their roots. Wax is a sticky substance applied on the skin that adheres to the body hair. And by pulling this covering, hair is removed from follicle. Nowadays removing hair through waxing has become common in salons and spas. Hair removal wax is a semi-permanent solution for removing unwanted hair. Hair does not grow at the previously waxed area for two to eight weeks. There are different types of wax that include soft wax, hard wax and others. In soft wax, a thin layer of wax is spread over the skin. And then a paper or a cloth strip is pressed on that layer of wax. After that the cloth or the paper strip is ripped off in the direction of the hair growth. It removes the hair along with the wax.
The hair removal wax market is segmented on the basis of type, distribution channel, gender and region. On the basis of type, the market is divided into pre-made wax strips, soft wax and hard wax. By gender, it is divided into men and women. On the basis of distribution channel, it is categorized into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channels, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
The report highlights the drivers, restraints, opportunities, and growth in strategies adopted by the key players to understand the dynamics and potential of the market. Key players operating in the global hair removal wax market are profiled to provide a competitive landscape of the market space.
The hair removal wax market is segmented on the basis of type, distribution channel, gender and region. On the basis of type, the market is divided into pre-made wax strips, soft wax and hard wax. By gender, it is divided into men and women. On the basis of distribution channel, it is categorized into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channels, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
The report highlights the drivers, restraints, opportunities, and growth in strategies adopted by the key players to understand the dynamics and potential of the market. Key players operating in the global hair removal wax market are profiled to provide a competitive landscape of the market space.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hair removal wax market analysis from 2021 to 2031 to identify the prevailing hair removal wax market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the hair removal wax market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global hair removal wax market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Hard Wax
- Soft Wax
- Premade Wax Strips
By Gender
- Men
- Women
By Distribution Channel
- Hypermarkets Supermarkets
- Specialty Stores
- Pharmacies
- Online Sales Channel
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Russia
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia And New Zealand
- South Korea
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Turkey
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- American International Industries (GIGI)
- Church & Dwight Co. Inc. (Nair)
- Filo Bianco S.R.L
- MarzenaBodyCare Inc
- Reckitt Benckiser Group PLC
- Rica Group
- Sally Hansen
- Starpil Wax Co.
- Sue Ismiel and Daughters
- The Darent Wax Company Ltd.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: HAIR REMOVAL WAX MARKET, BY TYPE
CHAPTER 5: HAIR REMOVAL WAX MARKET, BY GENDER
CHAPTER 6: HAIR REMOVAL WAX MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: HAIR REMOVAL WAX MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Hair Removal Wax Market," the hair removal wax market was valued at $3.0 billion in 2021, and is estimated to reach $6.5 billion by 2031, growing at a CAGR of 8.2% from 2022 to 2031.Waxing is the process of hair removal that uses strip wax to effectively remove the hair from the root. Wax is a cream or resin-based and used for waxing. It is gently warmed and applied in a thin layer over the skin. A cloth strip is pressed on and removed, taking the hair with it.
Moreover, the personal care and grooming industry across the globe has witnessed continuous and sustained growth over the years, owing to rise in beauty-conscious female population. Several other factors such as increase in female working professionals, rise in awareness regarding maintaining prolonged beauty, and change in lifestyle have significantly contributed toward growth of the hair removal wax market size.
Global per capita income has witnessed a strong growth rate over past few years, particularly in emerging economies. Increase in urbanization, growth of middle-class consumers, and surge in rate of women empowerment in many developing and developed markets have encouraged adoption of convenience-oriented lifestyles, making hygiene and grooming products more desirable. According to estimates, per capita income in the next decade is expected to increase at a significant rate in developing countries compared to developed countries. This has significant implications for hair removal wax market growth.
Rise in disposable income and standard of living of people in developing economies enhanced their purchasing power. This enables them to spend money in salon or parlor for wax hair removal, which in turn increases the sale of wax in salon and parlor. In fact a significant part of the wax sold in the market is purchased by these commercial salons, spas, and parlors.
Surge in the working class women also fosters the market growth. Also, waxing can increase the body hygiene at workplaces. This drives the growth of the hair removal wax market. Changes in lifestyle, efficient distribution channel, urge to look attractive and beautiful among millennia, and rise in consciousness about personal hygiene drive the growth of the hair removal wax market.
According to Hair Removal Wax Market Trends Analysis, soft wax holds around 52.7% share of the global hair removal wax market in 2021, followed by hard wax accounting for approximately 32% of the market share. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America is the leading region in the market and is expected to retain its leadership position throughout the forecast period. Europe is anticipated to be the second largest revenue contributor followed by Asia-Pacific. However, Asia-Pacific is projected to grow at the fastest CAGR of 10.0% during the forecast period.
Key Findings of the Study
- Region wise, North America is anticipated to lead the hair removal wax market demand in 2031, growing at a CAGR of 7.0%, from 2022 to 2031.
- By type, the soft wax segment occupied nearly 52% of the hair removal wax market share in 2021.
- By distribution channel, the hypermarkets and supermarkets segment dominated the overall market in 2021, and is expected to grow at a CAGR of 6.8% during the forecast period.
- The online sales channel segment is anticipated to grow at the highest CAGR of 10.1%.
Companies Mentioned
- American International Industries (Gigi)
- Church & Dwight Co. Inc. (Nair)
- Filo Bianco S.R.L
- Marzenabodycare Inc
- Reckitt Benckiser Group plc
- Rica Group
- Sally Hansen
- Starpil Wax Co.
- Sue Ismiel and Daughters
- The Darent Wax Company Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 246 |
| Published | June 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 3 billion |
| Forecasted Market Value ( USD | $ 6.5 billion |
| Compound Annual Growth Rate | 8.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
