Due to infants' sensitive skin, baby care items like skin care, hair care, and hygiene are especially created for them. All of the baby's developmental phases call for these items. Similar to this, infant food and drinks include vital nutrients that support development and offer sustenance.
The global market is segmented into product types, price point, distribution channel, and region. On the basis of product types, the market is classified into baby skin care, baby hair care, baby food & beverage, and others. By price point, it is bifurcated into low, medium, and high. As per distribution channel, it is categorized into supermarkets & hypermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, online sales channel, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Netherlands, Germany, Turkey, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, United Arab Emirates, and the rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the global baby care products market. Rise in internet penetration and surge in e-commerce sales contributed toward the growth of the market. However, trade restrictions and lockdown resulted into halting of production and manufacturing units. Conversely, the recovery of the baby care products market is expected in near future.
The global market for baby care products is being driven by emerging nations' growing awareness of the health and hygiene of infants. The global market for baby care products is growing faster than average due to increased understanding of infants' nutritional needs and overall wellness. Manufacturers are working hard to provide advanced and innovative baby care products to meet the increased demand from consumers throughout the world. Following the coronavirus outbreak, demand for natural, organic, and goods is rising. Small and medium-sized businesses that produce goods are establishing themselves on the worldwide market by producing effective, secure, and all-natural baby items. The market for baby care products is being pushed by factors like rising consumer awareness, rising disposable income, and quickly developing online and offline distribution channels around the world.
The major players operating in the global baby care products market are Baby Brezza, Beiersdorf, California Baby, Cotton Babies Inc., Dorel Industries Inc., Helen of Troy Limited, Johnson & Johnson, Kimberly-Clark, Koninklijke Philips N.V., Munchkin, Inc., Nestle SA, Procter & Gamble (P&G), Sebapharma GmbH & Co. KG, and Unilever.
The global market is segmented into product types, price point, distribution channel, and region. On the basis of product types, the market is classified into baby skin care, baby hair care, baby food & beverage, and others. By price point, it is bifurcated into low, medium, and high. As per distribution channel, it is categorized into supermarkets & hypermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, online sales channel, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Netherlands, Germany, Turkey, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, United Arab Emirates, and the rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the global baby care products market. Rise in internet penetration and surge in e-commerce sales contributed toward the growth of the market. However, trade restrictions and lockdown resulted into halting of production and manufacturing units. Conversely, the recovery of the baby care products market is expected in near future.
The global market for baby care products is being driven by emerging nations' growing awareness of the health and hygiene of infants. The global market for baby care products is growing faster than average due to increased understanding of infants' nutritional needs and overall wellness. Manufacturers are working hard to provide advanced and innovative baby care products to meet the increased demand from consumers throughout the world. Following the coronavirus outbreak, demand for natural, organic, and goods is rising. Small and medium-sized businesses that produce goods are establishing themselves on the worldwide market by producing effective, secure, and all-natural baby items. The market for baby care products is being pushed by factors like rising consumer awareness, rising disposable income, and quickly developing online and offline distribution channels around the world.
The major players operating in the global baby care products market are Baby Brezza, Beiersdorf, California Baby, Cotton Babies Inc., Dorel Industries Inc., Helen of Troy Limited, Johnson & Johnson, Kimberly-Clark, Koninklijke Philips N.V., Munchkin, Inc., Nestle SA, Procter & Gamble (P&G), Sebapharma GmbH & Co. KG, and Unilever.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby care products market analysis from 2021 to 2031 to identify the prevailing baby care products market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the baby care products market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global baby care products market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Products Type
- Baby Skin Care
- Baby Hair Care
- Baby Food and Beverage
- Others
By Price Point
- Low
- Medium
- High
By Distribution Channel
- Supermarkets and Hypermarkets
- Drug Stores or Pharmacy
- Mass Merchandiser
- Departmental Stores
- Mono Brand Stores
- Specialty Stores
- Online Sales Channel
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- France
- Netherlands
- Germany
- Turkey
- Italy
- Rest of Europe
- Asia-Pacific
- Rest of Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- LAMEA
- Brazil
- South Africa
- United Arab Emirates
- Rest of LAMEA
Key Market Players
- Baby Brezza
- Beiersdorf
- California Baby
- Cotton Babies Inc.
- Dorel Industries Inc.
- Helen of Troy Limited
- Johnson & Johnson
- Kimberly-Clark
- Koninklijke Philips N.V.
- Munchkin, Inc.
- Nestle SA
- Procter & Gamble (P&G)
- Unilever
- Sebapharma GmbH & Co. KG
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BABY CARE PRODUCTS MARKET, BY PRODUCTS TYPE
CHAPTER 5: BABY CARE PRODUCTS MARKET, BY PRICE POINT
CHAPTER 6: BABY CARE PRODUCTS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: BABY CARE PRODUCTS MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Baby Care Products Market," the baby care products market size was valued at $38.0 billion in 2021, and is estimated to reach $58.8 billion by 2031, growing at a CAGR of 4.5% from 2022 to 2031.With the goal of promoting newborns' general health and wellbeing, the baby care products provide total skin care. Baby lotions, powders, oils, and creams are among the skin care items. The hair is nourished by hair care products including shampoos and detanglers. Wipes and diapers are used to clean and remove dust from the body, leaving the infant feeling clean and fresh. However, the inclusion of several dangerous substances in these goods is probably going to impede market expansion.
Increased infant hygiene care, rising birth rates, and rising consumer disposable income all contribute to the baby care products market expansion for baby care items. The market's expansion is further aided by the availability of a premium selection of branded goods through a variety of offline and online channels, including retail stores, supermarkets, and official brand shops, as well as online marketplaces like Amazon, Flipkart, and Alibaba. However, the expansion of the baby care products market is hampered by the presence of harmful chemicals in baby products like powders and wipes. The industry has a lot of room to develop as more women join the workforce in nations like the U.S., South Africa, and India because to the convenience and work-life balance that these products offer.
Additionally, sales of baby care products are being driven by awareness of newborn health. Baby care necessities including diapers, thermometers, and moisturizers are all covered by these products. As a result, the demand for the same has significantly increased over the past few years. Additionally, using baby care products is producing fantastic effects. As a result, parents are being influenced to spend money on baby care products. This is creating baby care products market opportunity globally.
According to global baby care products market analysis, the baby care products market is segmented into product types, price point, distribution channel, and region. On the basis of product types, the market is classified into baby skin care, baby hair care, baby food & beverage, and others. Among these, the baby hair care segment occupied the major baby care products market share of the market in 2021, and is projected to maintain its dominance during the baby care products market forecast period. The growth of the baby hair care segment is attributed to the growing concerns regarding hair or scalp diseases. However, the baby skin care products segment is anticipated to grow at highest CAGR in the future.
By price point, it is bifurcated into low, medium, and high. The medium segment is anticipated to grow at the highest rate during the forecast period, owing to growing demand for reasonable priced products in developing or underdeveloped regions.
As per distribution channel, it is categorized into supermarkets & hypermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, online sales channel, and others. The specialty stores segment is anticipated to grow at highest CAGR during the forecast period, due to easy gratification to the customers.
In 2021, Europe accounted for 35.9% in the global baby care products market, and is expected to maintain its dominance during the forecast period. However, North America and Asia-Pacific are expected to possess the highest CAGRs, owing to rise in health concerns of babies and increase in popularity of baby care products in these regions.
Despite the bad circumstances, the COVID-19 pandemic did result in some good situations. The creation of vaccines and their acceptance in a few nations brought some relief. After the pandemic, it's anticipated that the market for baby care goods will recover in a V-shape. In the fourth quarter of 2020-2021, a rise in revenue has been observed among the major market participants.
The major players analyzed for global baby care products industry are Baby Brezza, Beiersdorf, California Baby, Cotton Babies Inc., Dorel Industries Inc., Helen of Troy Limited, Johnson & Johnson, Kimberly-Clark, Koninklijke Philips N.V., Munchkin, Inc., Nestle SA, Procter & Gamble (P&G), Sebapharma GmbH & Co. KG, and Unilever.
Key Findings of the Study
- By product types, the baby hair care segment was the highest revenue contributor to the baby care products market, with $17,601.2 million in 2021, and is estimated to reach $26,565.7 million by 2031, with a CAGR of 4.3%.
- Depending on price point, the high segment was the highest revenue contributor to the market, with $16,345.4 million in 2021, and is estimated to reach $24,806.6 million by 2031, with a CAGR of 4.3%.
- As per distribution channel, the drug stores or pharmacy segment was the highest revenue contributor to the market, with $8,861.2 million in 2021, and is estimated to reach $13,367.2 million by 2031, with a CAGR of 4.3%.
- Region wise, Europe was the highest revenue contributor, accounting for $13,698.0 million in 2021, and is estimated to reach $20,039.2 million by 2031, with a CAGR of 3.9%.
Companies Mentioned
- Baby Brezza
- Beiersdorf
- California Baby
- Cotton Babies Inc.
- Dorel Industries Inc.
- Helen of Troy Limited
- Johnson & Johnson
- Kimberly-Clark
- Koninklijke Philips N.V.
- Munchkin, Inc.
- Nestle Sa
- Procter & Gamble (P&G)
- Unilever
- Sebapharma GmbH & Co. Kg
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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