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Women's Health App Market By Type, By Age Group: Global Opportunity Analysis and Industry Forecast, 2021-2031

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    Report

  • 200 Pages
  • July 2022
  • Region: Global
  • Allied Market Research
  • ID: 5671028
The global women’s health app market was valued at $2,880.0 million in 2021, and is projected to reach $18,252.2 million by 2031, registering a CAGR of 20.1% from 2022 to 2031.

A women’s health app is the digital platform that provides women’s health related services. These services include menstrual health tracking, pregnancy trackers, fitness, and disease management. Popularity of digital health platform is increased in past few years.

The surge in awareness about women health including mental and physical wellbeing of women drive the growth of market. For instance, the National Women's Blood Pressure Awareness Week (NWBPAW) is celebrated in the U.S. from 17-23 October 2021, to spread self-awareness in women about blood pressure related disorders. Thus, rise in awareness about women health contributes in adoption of women health app. In addition, digital health platforms such as women health apps serve as personalized platform for diseases or women problems, which were considered to be taboo in the society. Women health apps provide satisfactory tracking and guidance of women problems with privacy maintenance. In addition, women health app cut down the healthcare cost as well as many apps are free for users.

Furthermore, surge in popularity of healthcare apps that provides services such as diet, nutrition, menopause, weight management, and fitness boost the demand of women’s health app market. The increase in funding for women health apps further contributes in the growth of market. For instance, September 2021, Tia health, modern medical home for women, received $100 million series B funding round mainly led by Lone Pine Capital, an investment adviser firm.

The rise in number of smartphone users and increase in internet access contribute to the growth of market. For instance, according to United Nations ITU (International Telecommunication Union), an estimated 4.9 billion people are using the internet in 2021, or roughly 63 per cent of the world’s population. Thus, increase in number of internet users drives the growth of market.

Moreover, the increase in development of advanced women health apps, rise in regulatory approvals, and novel product launch in market by key players boost the market growth. For instance, in March 2021, Clue, a digital health provider, received approval by U.S. food and drug administration (FDA) for its digital contraceptive, which is expected offer users a statistical prediction of ovulation as a birth control tool. However, the challenges of cybersecurity and data breach may hinder the growth of market.

The Women’s health app market is segmented on the basis of app type, age group and region. By app type market is classified into nutrition & fitness, menstrual health, pregnancy tracking, menopause, disease management and others. Based on age group market is classified into 15-24 years, 25-34 years, 35-44 years and above 44 years. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The major companies profiled in the report include Google LLC, Apple Inc, Samsung, Natural Cycles, Clue app, Flo, Ava, LabCorp, Glow Inc, Daysy, Nabla, Nurx, Maven’s, Dot Health, Kindbody, Nokia and Wildflower

KEY BENEFITS FOR STAKEHOLDERS

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the women’s health app market analysis from 2021 to 2031 to identify the prevailing women’s health app market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the women’s health app market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global women’s health app market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Type

  • Nutrition and fitness
  • Menstrual health
  • Pregnancy tracking
  • Menopause
  • Disease management
  • Others

By Age Group

  • 35 to 44 years
  • 15 to 24 years
  • 25 to 34 years
  • Above 44 years

By Region

  • North America
  • Mexico
  • U.S.
  • Canada
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA

Key Market Players

  • Flo Health, Inc.
  • Clue App
  • Apple Inc.
  • Glow, Inc.
  • Google Inc.
  • Withings
  • Fitbit, Inc.
  • ovia health
  • DOT (Cycle Technologies)
  • NURX Inc.
  • FemTec Health
  • Kindbody
  • Ava
  • Wildflower Health
  • Maven Clinic
  • Nabla Care
  • Natural cycle
Frequently Asked Questions about the Global Women’S Health App Market

What is the estimated value of the Global Women’S Health App Market?

The Global Women’S Health App Market was estimated to be valued at $2880 million in 2021.

What is the growth rate of the Global Women’S Health App Market?

The growth rate of the Global Women’S Health App Market is 20.3%, with an estimated value of $18252.2 million by 2031.

What is the forecasted size of the Global Women’S Health App Market?

The Global Women’S Health App Market is estimated to be worth $18252.2 million by 2031.

Who are the key companies in the Global Women’S Health App Market?

Key companies in the Global Women’S Health App Market include Flo Health, Inc., Clue App, Apple Inc., Glow, Inc., Google Inc., Withings, Fitbit, Inc., Ovia Health and Nurx Inc..

Table of Contents

CHAPTER 1: INTRODUCTION
1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pockets
3.3.Porter’s five forces analysis
3.4.Top player positioning
3.5.Market dynamics
3.5.1.Drivers
3.5.2.Restraints
3.5.3.Opportunities
3.6.COVID-19 Impact Analysis on the market
CHAPTER 4: WOMEN’S HEALTH APP MARKET, BY TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Nutrition and fitness
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Menstrual health
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Pregnancy tracking
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country
4.5 Menopause
4.5.1 Key market trends, growth factors and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market analysis by country
4.6 Disease management
4.6.1 Key market trends, growth factors and opportunities
4.6.2 Market size and forecast, by region
4.6.3 Market analysis by country
4.7 Others
4.7.1 Key market trends, growth factors and opportunities
4.7.2 Market size and forecast, by region
4.7.3 Market analysis by country
CHAPTER 5: WOMEN’S HEALTH APP MARKET, BY AGE GROUP
5.1 Overview
5.1.1 Market size and forecast
5.2 15 to 24 years
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 25 to 34 years
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 35 to 44 years
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country
5.5 Above 44 years
5.5.1 Key market trends, growth factors and opportunities
5.5.2 Market size and forecast, by region
5.5.3 Market analysis by country
CHAPTER 6: WOMEN’S HEALTH APP MARKET, BY REGION
6.1 Overview
6.1.1 Market size and forecast
6.2 North America
6.2.1 Key trends and opportunities
6.2.2 North America Market size and forecast, by Type
6.2.3 North America Market size and forecast, by Age Group
6.2.4 North America Market size and forecast, by country
6.2.4.1 U.S.
6.2.4.1.1 Market size and forecast, by Type
6.2.4.1.2 Market size and forecast, by Age Group
6.2.4.2 Canada
6.2.4.2.1 Market size and forecast, by Type
6.2.4.2.2 Market size and forecast, by Age Group
6.2.4.3 Mexico
6.2.4.3.1 Market size and forecast, by Type
6.2.4.3.2 Market size and forecast, by Age Group
6.3 Europe
6.3.1 Key trends and opportunities
6.3.2 Europe Market size and forecast, by Type
6.3.3 Europe Market size and forecast, by Age Group
6.3.4 Europe Market size and forecast, by country
6.3.4.1 Germany
6.3.4.1.1 Market size and forecast, by Type
6.3.4.1.2 Market size and forecast, by Age Group
6.3.4.2 France
6.3.4.2.1 Market size and forecast, by Type
6.3.4.2.2 Market size and forecast, by Age Group
6.3.4.3 U.K.
6.3.4.3.1 Market size and forecast, by Type
6.3.4.3.2 Market size and forecast, by Age Group
6.3.4.4 Italy
6.3.4.4.1 Market size and forecast, by Type
6.3.4.4.2 Market size and forecast, by Age Group
6.3.4.5 Spain
6.3.4.5.1 Market size and forecast, by Type
6.3.4.5.2 Market size and forecast, by Age Group
6.3.4.6 Rest of Europe
6.3.4.6.1 Market size and forecast, by Type
6.3.4.6.2 Market size and forecast, by Age Group
6.4 Asia-Pacific
6.4.1 Key trends and opportunities
6.4.2 Asia-Pacific Market size and forecast, by Type
6.4.3 Asia-Pacific Market size and forecast, by Age Group
6.4.4 Asia-Pacific Market size and forecast, by country
6.4.4.1 China
6.4.4.1.1 Market size and forecast, by Type
6.4.4.1.2 Market size and forecast, by Age Group
6.4.4.2 Japan
6.4.4.2.1 Market size and forecast, by Type
6.4.4.2.2 Market size and forecast, by Age Group
6.4.4.3 India
6.4.4.3.1 Market size and forecast, by Type
6.4.4.3.2 Market size and forecast, by Age Group
6.4.4.4 Australia
6.4.4.4.1 Market size and forecast, by Type
6.4.4.4.2 Market size and forecast, by Age Group
6.4.4.5 South Korea
6.4.4.5.1 Market size and forecast, by Type
6.4.4.5.2 Market size and forecast, by Age Group
6.4.4.6 Rest of Asia-Pacific
6.4.4.6.1 Market size and forecast, by Type
6.4.4.6.2 Market size and forecast, by Age Group
6.5 LAMEA
6.5.1 Key trends and opportunities
6.5.2 LAMEA Market size and forecast, by Type
6.5.3 LAMEA Market size and forecast, by Age Group
6.5.4 LAMEA Market size and forecast, by country
6.5.4.1 Brazil
6.5.4.1.1 Market size and forecast, by Type
6.5.4.1.2 Market size and forecast, by Age Group
6.5.4.2 Saudi Arabia
6.5.4.2.1 Market size and forecast, by Type
6.5.4.2.2 Market size and forecast, by Age Group
6.5.4.3 South Africa
6.5.4.3.1 Market size and forecast, by Type
6.5.4.3.2 Market size and forecast, by Age Group
6.5.4.4 Rest of LAMEA
6.5.4.4.1 Market size and forecast, by Type
6.5.4.4.2 Market size and forecast, by Age Group
CHAPTER 7: COMPANY LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Key developments
CHAPTER 8: COMPANY PROFILES
8.1 Flo Health, Inc.
8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Operating business segments
8.1.4 Product portfolio
8.1.5 Business performance
8.1.6 Key strategic moves and developments
8.2 Clue App
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Operating business segments
8.2.4 Product portfolio
8.2.5 Business performance
8.2.6 Key strategic moves and developments
8.3 Apple Inc.
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Operating business segments
8.3.4 Product portfolio
8.3.5 Business performance
8.3.6 Key strategic moves and developments
8.4 Glow, Inc.
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Operating business segments
8.4.4 Product portfolio
8.4.5 Business performance
8.4.6 Key strategic moves and developments
8.5 Google Inc.
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Operating business segments
8.5.4 Product portfolio
8.5.5 Business performance
8.5.6 Key strategic moves and developments
8.6 Withings
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Operating business segments
8.6.4 Product portfolio
8.6.5 Business performance
8.6.6 Key strategic moves and developments
8.7 Fitbit, Inc.
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Operating business segments
8.7.4 Product portfolio
8.7.5 Business performance
8.7.6 Key strategic moves and developments
8.8 ovia health
8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Operating business segments
8.8.4 Product portfolio
8.8.5 Business performance
8.8.6 Key strategic moves and developments
8.9 DOT (Cycle Technologies)
8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Operating business segments
8.9.4 Product portfolio
8.9.5 Business performance
8.9.6 Key strategic moves and developments
8.10 NURX Inc.
8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Operating business segments
8.10.4 Product portfolio
8.10.5 Business performance
8.10.6 Key strategic moves and developments
8.11 FemTec Health
8.11.1 Company overview
8.11.2 Company snapshot
8.11.3 Operating business segments
8.11.4 Product portfolio
8.11.5 Business performance
8.11.6 Key strategic moves and developments
8.12 Kindbody
8.12.1 Company overview
8.12.2 Company snapshot
8.12.3 Operating business segments
8.12.4 Product portfolio
8.12.5 Business performance
8.12.6 Key strategic moves and developments
8.13 Ava
8.13.1 Company overview
8.13.2 Company snapshot
8.13.3 Operating business segments
8.13.4 Product portfolio
8.13.5 Business performance
8.13.6 Key strategic moves and developments
8.14 Wildflower Health
8.14.1 Company overview
8.14.2 Company snapshot
8.14.3 Operating business segments
8.14.4 Product portfolio
8.14.5 Business performance
8.14.6 Key strategic moves and developments
8.15 Maven Clinic
8.15.1 Company overview
8.15.2 Company snapshot
8.15.3 Operating business segments
8.15.4 Product portfolio
8.15.5 Business performance
8.15.6 Key strategic moves and developments
8.16 Nabla Care
8.16.1 Company overview
8.16.2 Company snapshot
8.16.3 Operating business segments
8.16.4 Product portfolio
8.16.5 Business performance
8.16.6 Key strategic moves and developments
8.17 Natural cycle
8.17.1 Company overview
8.17.2 Company snapshot
8.17.3 Operating business segments
8.17.4 Product portfolio
8.17.5 Business performance
8.17.6 Key strategic moves and developments
List of Tables
Table 1. Global Women's Health App Market, by Type, 2021-2031 ($Million)
Table 2. Women's Health App Market Size, for Nutrition and Fitness, by Region, 2021-2031 ($Million)
Table 3. Women's Health App Market for Nutrition and Fitness, by Country, 2021-2031 ($Million)
Table 4. Women's Health App Market Size, for Menstrual Health, by Region, 2021-2031 ($Million)
Table 5. Women's Health App Market for Menstrual Health, by Country, 2021-2031 ($Million)
Table 6. Women's Health App Market Size, for Pregnancy Tracking, by Region, 2021-2031 ($Million)
Table 7. Women's Health App Market for Pregnancy Tracking, by Country, 2021-2031 ($Million)
Table 8. Women's Health App Market Size, for Menopause, by Region, 2021-2031 ($Million)
Table 9. Women's Health App Market for Menopause, by Country, 2021-2031 ($Million)
Table 10. Women's Health App Market Size, for Disease Management, by Region, 2021-2031 ($Million)
Table 11. Women's Health App Market for Disease Management, by Country, 2021-2031 ($Million)
Table 12. Women's Health App Market Size, for Others, by Region, 2021-2031 ($Million)
Table 13. Women's Health App Market for Others, by Country, 2021-2031 ($Million)
Table 14. Global Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 15. Women's Health App Market Size, for 15 to 24 Years, by Region, 2021-2031 ($Million)
Table 16. Women's Health App Market for 15 to 24 Years, by Country, 2021-2031 ($Million)
Table 17. Women's Health App Market Size, for 25 to 34 Years, by Region, 2021-2031 ($Million)
Table 18. Women's Health App Market for 25 to 34 Years, by Country, 2021-2031 ($Million)
Table 19. Women's Health App Market Size, for 35 to 44 Years, by Region, 2021-2031 ($Million)
Table 20. Women's Health App Market for 35 to 44 Years, by Country, 2021-2031 ($Million)
Table 21. Women's Health App Market Size, for Above 44 Years, by Region, 2021-2031 ($Million)
Table 22. Women's Health App Market for Above 44 Years, by Country, 2021-2031 ($Million)
Table 23. Women's Health App Market, by Region, 2021-2031 ($Million)
Table 24. North America Women's Health App Market, by Type, 2021-2031 ($Million)
Table 25. North America Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 26. North America Women's Health App Market, by Country, 2021-2031 ($Million)
Table 27. U.S. Women's Health App Market, by Type, 2021-2031 ($Million)
Table 28. U.S. Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 29. Canada Women's Health App Market, by Type, 2021-2031 ($Million)
Table 30. Canada Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 31. Mexico Women's Health App Market, by Type, 2021-2031 ($Million)
Table 32. Mexico Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 33. Europe Women's Health App Market, by Type, 2021-2031 ($Million)
Table 34. Europe Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 35. Europe Women's Health App Market, by Country, 2021-2031 ($Million)
Table 36. Germany Women's Health App Market, by Type, 2021-2031 ($Million)
Table 37. Germany Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 38. France Women's Health App Market, by Type, 2021-2031 ($Million)
Table 39. France Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 40. U.K. Women's Health App Market, by Type, 2021-2031 ($Million)
Table 41. U.K. Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 42. Italy Women's Health App Market, by Type, 2021-2031 ($Million)
Table 43. Italy Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 44. Spain Women's Health App Market, by Type, 2021-2031 ($Million)
Table 45. Spain Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 46. Rest of Europe Women's Health App Market, by Type, 2021-2031 ($Million)
Table 47. Rest of Europe Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 48. Asia-Pacific Women's Health App Market, by Type, 2021-2031 ($Million)
Table 49. Asia-Pacific Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 50. Asia-Pacific Women's Health App Market, by Country, 2021-2031 ($Million)
Table 51. China Women's Health App Market, by Type, 2021-2031 ($Million)
Table 52. China Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 53. Japan Women's Health App Market, by Type, 2021-2031 ($Million)
Table 54. Japan Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 55. India Women's Health App Market, by Type, 2021-2031 ($Million)
Table 56. India Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 57. Australia Women's Health App Market, by Type, 2021-2031 ($Million)
Table 58. Australia Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 59. South Korea Women's Health App Market, by Type, 2021-2031 ($Million)
Table 60. South Korea Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 61. Rest of Asia-Pacific Women's Health App Market, by Type, 2021-2031 ($Million)
Table 62. Rest of Asia-Pacific Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 63. LAMEA Women's Health App Market, by Type, 2021-2031 ($Million)
Table 64. LAMEA Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 65. LAMEA Women's Health App Market, by Country, 2021-2031 ($Million)
Table 66. Brazil Women's Health App Market, by Type, 2021-2031 ($Million)
Table 67. Brazil Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 68. Saudi Arabia Women's Health App Market, by Type, 2021-2031 ($Million)
Table 69. Saudi Arabia Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 70. South Africa Women's Health App Market, by Type, 2021-2031 ($Million)
Table 71. South Africa Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 72. Rest of LAMEA Women's Health App Market, by Type, 2021-2031 ($Million)
Table 73. Rest of LAMEA Women's Health App Market, by Age Group, 2021-2031 ($Million)
Table 74. Flo Health, Inc.: Company Snapshot
Table 75. Flo Health, Inc.: Operating Segments
Table 76. Flo Health, Inc.: Product Portfolio
Table 77. Flo Health, Inc.: Net Sales
Table 78. Flo Health, Inc.: Key Stratergies
Table 79. Clue App: Company Snapshot
Table 80. Clue App: Operating Segments
Table 81. Clue App: Product Portfolio
Table 82. Clue App: Net Sales
Table 83. Clue App: Key Stratergies
Table 84. Apple Inc.: Company Snapshot
Table 85. Apple Inc.: Operating Segments
Table 86. Apple Inc.: Product Portfolio
Table 87. Apple Inc.: Net Sales
Table 88. Apple Inc.: Key Stratergies
Table 89. Glow, Inc.: Company Snapshot
Table 90. Glow, Inc.: Operating Segments
Table 91. Glow, Inc.: Product Portfolio
Table 92. Glow, Inc.: Net Sales
Table 93. Glow, Inc.: Key Stratergies
Table 94. Google Inc.: Company Snapshot
Table 95. Google Inc.: Operating Segments
Table 96. Google Inc.: Product Portfolio
Table 97. Google Inc.: Net Sales
Table 98. Google Inc.: Key Stratergies
Table 99. Withings: Company Snapshot
Table 100. Withings: Operating Segments
Table 101. Withings: Product Portfolio
Table 102. Withings: Net Sales
Table 103. Withings: Key Stratergies
Table 104. Fitbit, Inc.: Company Snapshot
Table 105. Fitbit, Inc.: Operating Segments
Table 106. Fitbit, Inc.: Product Portfolio
Table 107. Fitbit, Inc.: Net Sales
Table 108. Fitbit, Inc.: Key Stratergies
Table 109. Ovia Health: Company Snapshot
Table 110. Ovia Health: Operating Segments
Table 111. Ovia Health: Product Portfolio
Table 112. Ovia Health: Net Sales
Table 113. Ovia Health: Key Stratergies
Table 114. Dot (Cycle Technologies): Company Snapshot
Table 115. Dot (Cycle Technologies): Operating Segments
Table 116. Dot (Cycle Technologies): Product Portfolio
Table 117. Dot (Cycle Technologies): Net Sales
Table 118. Dot (Cycle Technologies): Key Stratergies
Table 119. Nurx Inc.: Company Snapshot
Table 120. Nurx Inc.: Operating Segments
Table 121. Nurx Inc.: Product Portfolio
Table 122. Nurx Inc.: Net Sales
Table 123. Nurx Inc.: Key Stratergies
Table 124. Femtec Health: Company Snapshot
Table 125. Femtec Health: Operating Segments
Table 126. Femtec Health: Product Portfolio
Table 127. Femtec Health: Net Sales
Table 128. Femtec Health: Key Stratergies
Table 129. Kindbody: Company Snapshot
Table 130. Kindbody: Operating Segments
Table 131. Kindbody: Product Portfolio
Table 132. Kindbody: Net Sales
Table 133. Kindbody: Key Stratergies
Table 134. Ava: Company Snapshot
Table 135. Ava: Operating Segments
Table 136. Ava: Product Portfolio
Table 137. Ava: Net Sales
Table 138. Ava: Key Stratergies
Table 139. Wildflower Health: Company Snapshot
Table 140. Wildflower Health: Operating Segments
Table 141. Wildflower Health: Product Portfolio
Table 142. Wildflower Health: Net Sales
Table 143. Wildflower Health: Key Stratergies
Table 144. Maven Clinic: Company Snapshot
Table 145. Maven Clinic: Operating Segments
Table 146. Maven Clinic: Product Portfolio
Table 147. Maven Clinic: Net Sales
Table 148. Maven Clinic: Key Stratergies
Table 149. Nabla Care: Company Snapshot
Table 150. Nabla Care: Operating Segments
Table 151. Nabla Care: Product Portfolio
Table 152. Nabla Care: Net Sales
Table 153. Nabla Care: Key Stratergies
Table 154. Natural Cycle: Company Snapshot
Table 155. Natural Cycle: Operating Segments
Table 156. Natural Cycle: Product Portfolio
Table 157. Natural Cycle: Net Sales
Table 158. Natural Cycle: Key Stratergies
List of Figures
Figure 1. Women's Health App Market Segmentation
Figure 2. Women's Health App Market,2021-2031
Figure 3. Women's Health App Market,2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Women's Health App Market:Drivers, Restraints and Opportunities
Figure 12. Women's Health App Market,By Type,2021(%)
Figure 13. Comparative Share Analysis of Nutrition and Fitness Women's Health App Market,2021-2031(%)
Figure 14. Comparative Share Analysis of Menstrual Health Women's Health App Market,2021-2031(%)
Figure 15. Comparative Share Analysis of Pregnancy Tracking Women's Health App Market,2021-2031(%)
Figure 16. Comparative Share Analysis of Menopause Women's Health App Market,2021-2031(%)
Figure 17. Comparative Share Analysis of Disease Management Women's Health App Market,2021-2031(%)
Figure 18. Comparative Share Analysis of Others Women's Health App Market,2021-2031(%)
Figure 19. Women's Health App Market,By Age Group,2021(%)
Figure 20. Comparative Share Analysis of 15 to 24 Years Women's Health App Market,2021-2031(%)
Figure 21. Comparative Share Analysis of 25 to 34 Years Women's Health App Market,2021-2031(%)
Figure 22. Comparative Share Analysis of 35 to 44 Years Women's Health App Market,2021-2031(%)
Figure 23. Comparative Share Analysis of Above 44 Years Women's Health App Market,2021-2031(%)
Figure 24. Women's Health App Market by Region,2021
Figure 25. U.S. Women's Health App Market,2021-2031($Million)
Figure 26. Canada Women's Health App Market,2021-2031($Million)
Figure 27. Mexico Women's Health App Market,2021-2031($Million)
Figure 28. Germany Women's Health App Market,2021-2031($Million)
Figure 29. France Women's Health App Market,2021-2031($Million)
Figure 30. U.K. Women's Health App Market,2021-2031($Million)
Figure 31. Italy Women's Health App Market,2021-2031($Million)
Figure 32. Spain Women's Health App Market,2021-2031($Million)
Figure 33. Rest of Europe Women's Health App Market,2021-2031($Million)
Figure 34. China Women's Health App Market,2021-2031($Million)
Figure 35. Japan Women's Health App Market,2021-2031($Million)
Figure 36. India Women's Health App Market,2021-2031($Million)
Figure 37. Australia Women's Health App Market,2021-2031($Million)
Figure 38. South Korea Women's Health App Market,2021-2031($Million)
Figure 39. Rest of Asia-Pacific Women's Health App Market,2021-2031($Million)
Figure 40. Brazil Women's Health App Market,2021-2031($Million)
Figure 41. Saudi Arabia Women's Health App Market,2021-2031($Million)
Figure 42. South Africa Women's Health App Market,2021-2031($Million)
Figure 43. Rest of LAMEA Women's Health App Market,2021-2031($Million)
Figure 44. Top Winning Strategies, by Year
Figure 45. Top Winning Strategies, by Development
Figure 46. Top Winning Strategies, by Company
Figure 47. Product Mapping of Top 10 Players
Figure 48. Competitive Dashboard
Figure 49. Competitive Heatmap of Top 10 Key Players
Figure 50. Flo Health, Inc..: Net Sales ,($Million)
Figure 51. Clue App.: Net Sales ,($Million)
Figure 52. Apple Inc..: Net Sales ,($Million)
Figure 53. Glow, Inc..: Net Sales ,($Million)
Figure 54. Google Inc..: Net Sales ,($Million)
Figure 55. Withings.: Net Sales ,($Million)
Figure 56. Fitbit, Inc..: Net Sales ,($Million)
Figure 57. Ovia Health.: Net Sales ,($Million)
Figure 58. Dot (Cycle Technologies).: Net Sales ,($Million)
Figure 59. Nurx Inc..: Net Sales ,($Million)
Figure 60. Femtec Health.: Net Sales ,($Million)
Figure 61. Kindbody.: Net Sales ,($Million)
Figure 62. Ava.: Net Sales ,($Million)
Figure 63. Wildflower Health.: Net Sales ,($Million)
Figure 64. Maven Clinic.: Net Sales ,($Million)
Figure 65. Nabla Care.: Net Sales ,($Million)
Figure 66. Natural Cycle.: Net Sales ,($Million)

Executive Summary

According to the report, titled, “Women’s Health App Market By App Type And Age Group, Opportunity Analysis and Industry Forecast, 2022-2031" the women’s health app market size was valued at $2.88 billion in 2021, and is estimated to reach $18.25 billion by 2031, growing at a CAGR of 20.1% from 2022 to 2031.

The women’s health app is a digital platform that provides services such as menstrual health tracking, menopause, pregnancy tracking and fitness. The women Health App Industry gained popularity owing to rise in awareness of women health.

The increase in prevalence of women diseases such as hypertension and menstrual diseases drives the Women’s Health App Market growth. The women suffer with high blood pressure in after menopause which is also known as postmenopausal hypertension. For instance, women health apps such as Menolife and Caria used for monitor health & wellbeing and also gives menopause-friendly workout routines. Thus, increase in prevalence of women diseases contributes in the growth of Women’s Health App Market.

Furthermore, increase in adoption of virtual health platform drives the growth of women’s health app market. In addition, rise in awareness about women health and mental wellbeing contributes in the growth of market. The increase in funding of women health apps, rise in R&D and advancement in women health app further boost the growth of market. For instance, in September 2021, Flo, a popular women’s health app, received $50 million series B funding led by VNV Global and Target Global. Thus, increase in fundings further fuel R&D, and rapid growth of market.

In addition, key players of technology sector such as Google LLC and Apple are showing interest in fitness applications development. The COVID-19 pandemic contributes in growing concern related to fitness and health which further drives the growth of market. For instance, according to report of the world economic forum (weforum), an economical platform, in first half of 2020, downloads of health and fitness apps grew by 46% worldwide and India saw the highest increase in downloads, rising by 156%. Thus, increase in number of key players, advancements in women’s health apps and rise in number of fitness apps downloads drives the growth of market
Furthermore, Women’s Health App Market trends that drive the growth of the women’s health app market include latest product approvals, increase in demand of telehealth services, and new product launched in market. For instance, in April 2020, UNICEF (United Nations Children's Fund) Office of Innovation, announced the launch of Oky, a period tracking app co-created with girls and Oky provides girls with information about their periods in fun, creative and positive ways, delivered straight into their hands through mobile phones. Thus, launch of advanced and creative women health app contributes in the growth of market. In addition, various government and non-governmental organization works for spreading awareness about women health which further contributes towards growth of the women’s health app market.

The women’s health app market is segmented into by app type, age group and region.

On the basis of app type, the market is classified into fitness & nutrition, menstrual health, pregnancy tracking, menopause, disease management and others. The menstrual health segment dominated the Women’s Health App Market share in 2021, and this trend is expected to continue during the forecast period, owing to increase in prevalence of menstrual disturbances and rise in awareness about women health.

Depending on application, the market is classified into 15-24 years, 25-34 years, 35-44 years, and above 44 years. The 25-34 years segment dominated the market in 2021, and this trend is expected to continue during the forecast period, owing to increase in concern for pregnancy and maternity care.

North America accounted for a majority of the global women’s health app market share in 2021, and is anticipated to remain dominant during the forecast period. This is attributed to increase in product launch in region, growing awareness about women health and presence of key players in the region. Asia-Pacific is anticipated to witness lucrative growth, owing to increase in smartphone users, rise in internet access and high population base.

Key Findings of the Study

  • On the basis of app type, the menstrual health segment was the highest contributor to the market in 2021.
  • Depending on age group, the 25 to 34 years segment was the highest contributor to the market in 2021.
  • Region wise, North America garnered the largest revenue share in 2021, whereas Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period

Companies Mentioned

  • Flo Health, Inc.
  • Clue App
  • Apple Inc.
  • Glow, Inc.
  • Google Inc.
  • Withings
  • Fitbit, Inc.
  • Ovia Health
  • Dot (Cycle Technologies)
  • Nurx Inc.
  • Femtec Health
  • Kindbody
  • Ava
  • Wildflower Health
  • Maven Clinic
  • Nabla Care
  • Natural Cycle

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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