The global women’s health app market was valued at $2,880.0 million in 2021, and is projected to reach $18,252.2 million by 2031, registering a CAGR of 20.1% from 2022 to 2031.
A women’s health app is the digital platform that provides women’s health related services. These services include menstrual health tracking, pregnancy trackers, fitness, and disease management. Popularity of digital health platform is increased in past few years.
The surge in awareness about women health including mental and physical wellbeing of women drive the growth of market. For instance, the National Women's Blood Pressure Awareness Week (NWBPAW) is celebrated in the U.S. from 17-23 October 2021, to spread self-awareness in women about blood pressure related disorders. Thus, rise in awareness about women health contributes in adoption of women health app. In addition, digital health platforms such as women health apps serve as personalized platform for diseases or women problems, which were considered to be taboo in the society. Women health apps provide satisfactory tracking and guidance of women problems with privacy maintenance. In addition, women health app cut down the healthcare cost as well as many apps are free for users.
Furthermore, surge in popularity of healthcare apps that provides services such as diet, nutrition, menopause, weight management, and fitness boost the demand of women’s health app market. The increase in funding for women health apps further contributes in the growth of market. For instance, September 2021, Tia health, modern medical home for women, received $100 million series B funding round mainly led by Lone Pine Capital, an investment adviser firm.
The rise in number of smartphone users and increase in internet access contribute to the growth of market. For instance, according to United Nations ITU (International Telecommunication Union), an estimated 4.9 billion people are using the internet in 2021, or roughly 63 per cent of the world’s population. Thus, increase in number of internet users drives the growth of market.
Moreover, the increase in development of advanced women health apps, rise in regulatory approvals, and novel product launch in market by key players boost the market growth. For instance, in March 2021, Clue, a digital health provider, received approval by U.S. food and drug administration (FDA) for its digital contraceptive, which is expected offer users a statistical prediction of ovulation as a birth control tool. However, the challenges of cybersecurity and data breach may hinder the growth of market.
The Women’s health app market is segmented on the basis of app type, age group and region. By app type market is classified into nutrition & fitness, menstrual health, pregnancy tracking, menopause, disease management and others. Based on age group market is classified into 15-24 years, 25-34 years, 35-44 years and above 44 years. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major companies profiled in the report include Google LLC, Apple Inc, Samsung, Natural Cycles, Clue app, Flo, Ava, LabCorp, Glow Inc, Daysy, Nabla, Nurx, Maven’s, Dot Health, Kindbody, Nokia and Wildflower
A women’s health app is the digital platform that provides women’s health related services. These services include menstrual health tracking, pregnancy trackers, fitness, and disease management. Popularity of digital health platform is increased in past few years.
The surge in awareness about women health including mental and physical wellbeing of women drive the growth of market. For instance, the National Women's Blood Pressure Awareness Week (NWBPAW) is celebrated in the U.S. from 17-23 October 2021, to spread self-awareness in women about blood pressure related disorders. Thus, rise in awareness about women health contributes in adoption of women health app. In addition, digital health platforms such as women health apps serve as personalized platform for diseases or women problems, which were considered to be taboo in the society. Women health apps provide satisfactory tracking and guidance of women problems with privacy maintenance. In addition, women health app cut down the healthcare cost as well as many apps are free for users.
Furthermore, surge in popularity of healthcare apps that provides services such as diet, nutrition, menopause, weight management, and fitness boost the demand of women’s health app market. The increase in funding for women health apps further contributes in the growth of market. For instance, September 2021, Tia health, modern medical home for women, received $100 million series B funding round mainly led by Lone Pine Capital, an investment adviser firm.
The rise in number of smartphone users and increase in internet access contribute to the growth of market. For instance, according to United Nations ITU (International Telecommunication Union), an estimated 4.9 billion people are using the internet in 2021, or roughly 63 per cent of the world’s population. Thus, increase in number of internet users drives the growth of market.
Moreover, the increase in development of advanced women health apps, rise in regulatory approvals, and novel product launch in market by key players boost the market growth. For instance, in March 2021, Clue, a digital health provider, received approval by U.S. food and drug administration (FDA) for its digital contraceptive, which is expected offer users a statistical prediction of ovulation as a birth control tool. However, the challenges of cybersecurity and data breach may hinder the growth of market.
The Women’s health app market is segmented on the basis of app type, age group and region. By app type market is classified into nutrition & fitness, menstrual health, pregnancy tracking, menopause, disease management and others. Based on age group market is classified into 15-24 years, 25-34 years, 35-44 years and above 44 years. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major companies profiled in the report include Google LLC, Apple Inc, Samsung, Natural Cycles, Clue app, Flo, Ava, LabCorp, Glow Inc, Daysy, Nabla, Nurx, Maven’s, Dot Health, Kindbody, Nokia and Wildflower
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the women’s health app market analysis from 2021 to 2031 to identify the prevailing women’s health app market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the women’s health app market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global women’s health app market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Nutrition and fitness
- Menstrual health
- Pregnancy tracking
- Menopause
- Disease management
- Others
By Age Group
- 35 to 44 years
- 15 to 24 years
- 25 to 34 years
- Above 44 years
By Region
- North America
- Mexico
- U.S.
- Canada
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- Flo Health, Inc.
- Clue App
- Apple Inc.
- Glow, Inc.
- Google Inc.
- Withings
- Fitbit, Inc.
- ovia health
- DOT (Cycle Technologies)
- NURX Inc.
- FemTec Health
- Kindbody
- Ava
- Wildflower Health
- Maven Clinic
- Nabla Care
- Natural cycle
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: WOMEN’S HEALTH APP MARKET, BY TYPE
CHAPTER 5: WOMEN’S HEALTH APP MARKET, BY AGE GROUP
CHAPTER 6: WOMEN’S HEALTH APP MARKET, BY REGION
CHAPTER 7: COMPANY LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Women’s Health App Market By App Type And Age Group, Opportunity Analysis and Industry Forecast, 2022-2031" the women’s health app market size was valued at $2.88 billion in 2021, and is estimated to reach $18.25 billion by 2031, growing at a CAGR of 20.1% from 2022 to 2031.The women’s health app is a digital platform that provides services such as menstrual health tracking, menopause, pregnancy tracking and fitness. The women Health App Industry gained popularity owing to rise in awareness of women health.
The increase in prevalence of women diseases such as hypertension and menstrual diseases drives the Women’s Health App Market growth. The women suffer with high blood pressure in after menopause which is also known as postmenopausal hypertension. For instance, women health apps such as Menolife and Caria used for monitor health & wellbeing and also gives menopause-friendly workout routines. Thus, increase in prevalence of women diseases contributes in the growth of Women’s Health App Market.
Furthermore, increase in adoption of virtual health platform drives the growth of women’s health app market. In addition, rise in awareness about women health and mental wellbeing contributes in the growth of market. The increase in funding of women health apps, rise in R&D and advancement in women health app further boost the growth of market. For instance, in September 2021, Flo, a popular women’s health app, received $50 million series B funding led by VNV Global and Target Global. Thus, increase in fundings further fuel R&D, and rapid growth of market.
In addition, key players of technology sector such as Google LLC and Apple are showing interest in fitness applications development. The COVID-19 pandemic contributes in growing concern related to fitness and health which further drives the growth of market. For instance, according to report of the world economic forum (weforum), an economical platform, in first half of 2020, downloads of health and fitness apps grew by 46% worldwide and India saw the highest increase in downloads, rising by 156%. Thus, increase in number of key players, advancements in women’s health apps and rise in number of fitness apps downloads drives the growth of market
Furthermore, Women’s Health App Market trends that drive the growth of the women’s health app market include latest product approvals, increase in demand of telehealth services, and new product launched in market. For instance, in April 2020, UNICEF (United Nations Children's Fund) Office of Innovation, announced the launch of Oky, a period tracking app co-created with girls and Oky provides girls with information about their periods in fun, creative and positive ways, delivered straight into their hands through mobile phones. Thus, launch of advanced and creative women health app contributes in the growth of market. In addition, various government and non-governmental organization works for spreading awareness about women health which further contributes towards growth of the women’s health app market.
The women’s health app market is segmented into by app type, age group and region.
On the basis of app type, the market is classified into fitness & nutrition, menstrual health, pregnancy tracking, menopause, disease management and others. The menstrual health segment dominated the Women’s Health App Market share in 2021, and this trend is expected to continue during the forecast period, owing to increase in prevalence of menstrual disturbances and rise in awareness about women health.
Depending on application, the market is classified into 15-24 years, 25-34 years, 35-44 years, and above 44 years. The 25-34 years segment dominated the market in 2021, and this trend is expected to continue during the forecast period, owing to increase in concern for pregnancy and maternity care.
North America accounted for a majority of the global women’s health app market share in 2021, and is anticipated to remain dominant during the forecast period. This is attributed to increase in product launch in region, growing awareness about women health and presence of key players in the region. Asia-Pacific is anticipated to witness lucrative growth, owing to increase in smartphone users, rise in internet access and high population base.
Key Findings of the Study
- On the basis of app type, the menstrual health segment was the highest contributor to the market in 2021.
- Depending on age group, the 25 to 34 years segment was the highest contributor to the market in 2021.
- Region wise, North America garnered the largest revenue share in 2021, whereas Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period
Companies Mentioned
- Flo Health, Inc.
- Clue App
- Apple Inc.
- Glow, Inc.
- Google Inc.
- Withings
- Fitbit, Inc.
- Ovia Health
- Dot (Cycle Technologies)
- Nurx Inc.
- Femtec Health
- Kindbody
- Ava
- Wildflower Health
- Maven Clinic
- Nabla Care
- Natural Cycle
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | July 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 2880 million |
| Forecasted Market Value ( USD | $ 18252.2 million |
| Compound Annual Growth Rate | 20.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 17 |
