The global electric kettle market was valued at $4.06 billion in 2021, and is projected to reach $6.08 billion by 2031, growing at a CAGR of 4.2% from 2022 to 2031. An electric kettle is a type of electrical appliance used to heat water. Electric kettles are used to make tea, but they may also be used to prepare coffee or rehydrate vegetables. They are available in stainless steel, plastic, and glass. Electric kettles are more popular among customers due to their versatility, durability, and aesthetic designs.
Rise in number of hotels, restaurants, corporate offices, and hospitals and increase in disposable income of consumer are the key factors that drive the growth of the global electric kettle market. Furthermore, increase in consumption of coffee &tea has encouraged consumers to use electric kettles at home, which led to considerable rise in sales of electric kettles for residential purposes. Availability of counterfeit products and concern about the safety of electric kettle market will be the reason for restraint the market.
The global electric kettle market is segmented into raw material, application, distribution channel, and region. By raw material, the market is categorized into stainless steel, plastic, glass, and others. On the basis of application, it is bifurcated into commercial and household. Depending on distribution channel, it is segregated into offline and online sales.Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, theUK, Spain, Italy,Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, Malaysia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE ,Nigeria, Saudi Arabia, South Africa, and rest of LAMEA).
The key players profiled in this report include Morphy Richards, Hamilton Beach, Spectrum Brands Holding, Breville Group, Aroma Houseware Company, Bajaj Electrical Limited, Cuisinart, Hario Company Limited, Helen ofTroy Limited, and Chef'schoice.
Rise in number of hotels, restaurants, corporate offices, and hospitals and increase in disposable income of consumer are the key factors that drive the growth of the global electric kettle market. Furthermore, increase in consumption of coffee &tea has encouraged consumers to use electric kettles at home, which led to considerable rise in sales of electric kettles for residential purposes. Availability of counterfeit products and concern about the safety of electric kettle market will be the reason for restraint the market.
The global electric kettle market is segmented into raw material, application, distribution channel, and region. By raw material, the market is categorized into stainless steel, plastic, glass, and others. On the basis of application, it is bifurcated into commercial and household. Depending on distribution channel, it is segregated into offline and online sales.Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, theUK, Spain, Italy,Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, Malaysia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE ,Nigeria, Saudi Arabia, South Africa, and rest of LAMEA).
The key players profiled in this report include Morphy Richards, Hamilton Beach, Spectrum Brands Holding, Breville Group, Aroma Houseware Company, Bajaj Electrical Limited, Cuisinart, Hario Company Limited, Helen ofTroy Limited, and Chef'schoice.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the electric kettle market analysis from 2021 to 2031 to identify the prevailing electric kettle market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the electric kettle market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global electric kettle market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Application
- Commercial
- Household
By Distribution channel
- Offline
- Online
By Raw material
- Stainless steel
- Plastic
- Glass
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Spain
- Italy
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Malaysia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Nigeria
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- morphy richards
- Hamilton Beach Brands Holding Company
- SPECTRUM BRANDS HOLDINGS
- Breville Group Ltd
- AROMA HOUSEWARE COMPANY
- BAJAJ ELECTRICALS LIMITED
- cuisinart
- HARIO COMPANY LIMITED
- Helen of Troy Limited
- CHEF’S CHOICE
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ELECTRIC KETTLE MARKET, BY RAW MATERIAL
CHAPTER 5: ELECTRIC KETTLE MARKET, BY APPLICATION
CHAPTER 6: ELECTRIC KETTLE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ELECTRIC KETTLE MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Electric Kettle Market," the Electric Kettle Market Size was valued at $4.06 billion in 2021, and is estimated to reach $6.08 billion by 2031, growing at a CAGR of 4.2% from 2022 to 2031.An electric kettle is a kitchen appliances that used to boiling water, make tea & coffee and others beverages. Metals and other heat-conducting materials are used in its construction. It has a safety control feature that, after certain amount of time, switches the gadget off automatically to avoid electricity waste.
Rising purchase power, changes lifestyle and rapid urbanization are Electric Kettle Market Trends. Furthermore, the growing awareness about health benefits of using electric kettles and its multipurpose uses is supporting the market growth. Additionally, rising number of hotels, restaurants, hospitals, corporate office is positively influencing the market growth. Moreover, increase in inclination of consumers toward smart appliances that have multipurpose uses notably contributes toward the growth of the global market. Additionally, companies provide electric kettles in a variety of sizes and with the capacity to boil between 0.5 and 2 litres of water, which has led to a wide range of product options for consumers, which creates enormous Electric Kettle Market Opportunity
Moreover, The number of internet users has risen along with the growth in internet consumption. Considering this, the majority of the market's key players for electric kettles intend to advertise their goods on social networking sites. As of results of their social media marketing strategy, electric kettle market is anticipated to witness significant Electric Kettle Market Growth.
According to The Electric Kettle Market Analysis, the market is segmented on the basis of raw material, application, distribution channel, and region. By raw material, the market is categorized into stainless steel, plastic, and glass.
The stainless steel segment was the highest contributor to the market, with $1,683.4 million in 2021, and is estimated to reach $2,433.1 million by 2031, at a CAGR of 3.8% during the forecast period. This is attributed to the fact that stainless steel kettle is widely used in cafés and restaurants.Moreover, stainless steel kettles are reasonably priced and include extra features such as auto shutoff and base cord storage temperature control, and other lighting features include illuminated blue switches etc., which boost the growth of this segment. Companies are offering doubled walled designs so that consumer won't experience issues with the heat outside. which boost the growth of this segment
Based on application, the commercial segment held a significant share of 63.81% in the global market in 2021. This is attributed to increase in number of cafés, restaurants, and hotels in commercial complexes. Moreover, rapid development of the corporate sector is expected to fuel the demand for electric kettles. Electric kettles quickly boil water, which help restaurants and hotels to serve their customer quickly.
Depending on distribution channel, the offline segment dominated the market in 2021, accounting for 62.9% of the Electric Kettle Market Share, and is expected to retain its dominance throughout the Electric Kettle Market Forecast period. This is attributed to the fact that consumers are preferring products from various offline sales channels such as hypermarket/supermarket, specialty stores, and convenience stores.
Region wise, Europe was the prominent market in 2021, garnering maximum share, owing to high consumption of coffee and tea in majority of the European countries, including Germany, Italy, France, and Spain.
Key Findings of the Study
- On the basis of raw material, the glass segment is expected to exhibit the fastest growth during the forecast period.
- Depending on type, the commercial segment dominated the Electric Kettle Industry in 2021.
- By distribution channel, the online sales channel segment is expected to register the highest CAGR of 4.8%.
- Region wise, Europe is expected to be the fastest growing segment during the forecast period with a CAGR of 4.5%.
Companies Mentioned
- Morphy Richards
- Hamilton Beach Brands Holding Company
- Spectrum Brands Holdings
- Breville Group Ltd
- Aroma Houseware Company
- Bajaj Electricals Limited
- Cuisinart
- Hario Company Limited
- Helen of Troy Limited
- Chef’S Choice
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 280 |
| Published | August 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 4.06 billion |
| Forecasted Market Value ( USD | $ 6.08 billion |
| Compound Annual Growth Rate | 4.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
