The global wireless headphone market was valued at $42,693.9 million in 2021, and is projected to reach $156,501.9 million by 2031, registering a CAGR of 14.4%.
The wireless headphone industry is currently driven by portable music systems, such as best noise cancelling earbuds, bluetooth noise cancelling headphones, tablets, and portable music players. Further, advancements and innovations have resulted in the development of sophisticated noise cancellation features, which have further added to the popularity. The industry dynamics are changing rapidly with the trend for affordable and compact headphones. The North American market is estimated to witness steady growth owing to early technology adoption and market maturity.
The emergence of active noise cancellation techniques resulting in minimization of any distortion caused while listening, providing an improved listening experience to the consumers, is estimated to fuel the market growth. Increase in consumer disposable income, especially in developing countries such as India, China, and Brazil, is expected to significantly propel the market demand. In addition, an upsurge in adoption rate across gyms and offices is anticipated to drive the market demand over the next seven years.
One of the most effective media for brands to raise awareness and increase sales has been shown to be television. However, extravagant applications are preferable. In order to create an unstoppable force for content producers, distributors, and brands worldwide, OTT apps, or those that stream video without a cable box, combine the scale and flexibility of the internet with the reach and power of traditional pay-TV. Despite the fact that 70% of customers subscribe to at least one major OTT service like Netflix, Amazon Prime Video, or Hulu, many consumers still turn to alternative media outlets to meet their content needs. Your brand can step in to close the gaps in that situation. Every day, hundreds of small and medium-sized companies release OTT apps. Therefore, owing to the growth of OTT and entertainment the demand for high sound quality have raised which is fuelling the market of wireless headphones in the process.
The growing demand for wireless headphones, increase in trade restrictions, and intense rivalry are hurting the growth of the wireless market, resulting in deterioration of product quality and increasing the sale of fake wireless headphones in the market. In recent years, wireless headphones have become fashion accessories or status symbols that boast big name brands and big price tags to match. Small scale business owners enter the market, and due to high fluctuation in the prices, they make cheap copies and counterfeits to make a good profit margin for themselves. On the other hand, the reputed brand's products cost a fortune, and consumers are keen to look for products that are low in cost. The rising demand for products from a reputed brand at a low cost and the higher discounts provided on e-commerce websites and retail stores in the market give rise to the sale of counterfeit products.
However, availability of numerous options are fostering the market growth. More diversity than ever before is available. Wireless earbuds range in price from around $30 for the JLab Go Air to over $400 for the Bowers & Wilkins PI7. If you need rugged wireless earbuds for working out, buy a pair with a high IP rating like the Jaybird Vista 2 or Jabra Elite Active 75t. Alternatively, users can get the Sony WF-1000XM4 or Bose QuietComfort Buds if you desire noise cancellation. The UE Fits are wireless earbuds that are essentially custom-molded to fit your ears if you can't find any that do.
Most of the most recent wireless earbud models come equipped with cutting-edge functions like simultaneous pairing with numerous devices and wireless charging. Even active noise-cancellation is now a fairly standard feature in true wireless earbuds, and it doesn't have to cost a fortune to obtain it. It was unimaginable of just a few years ago to get wireless earbuds with active noise-cancellation for less than $100, like the Wyze Buds Pro or the Nothing Ear. Therefore, owing to the easy availability and wide product options the market of wireless headphones is growing rapidly.
The wireless headphones market is segmented into price point, technology, headphone type, distribution channel, category, application, device application, end user, functionality, end user generation, ingress protection, and region. On the basis of price point the market is subdivided into economic, premium and ultra-premium. On the basis of technology the market is classified into Bluetooth, infrared (IR), radiofrequency (RF), kleer. On the basis of headphone type the market is subdivided into over-ear, on-ear, and in-ear. Based on distribution channel the market is further divided into supermarket/hypermarket, independent retail stores, e-commerce and others. Based on category the market is bifurcated into branded and private label. On the basis of application the market is classified into entertainment, gaming, fitness, virtual reality and others. On the basis of device application the market is categorized into smartphones, laptops, desktop and others. On the basis of end user the market is divided into commercial, consumer and others. Based on functionality the market is bifurcated into with microphone and without microphone. By end user generation the market is classified as Gen Z, Millennials, Gen X, and Boomers. Based on ingress protection the market is divided into protection from solid objects, protection from water, and combined. Region-wise, it is analysed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Netherlands, Denmark, Poland and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Thailand, Singapore, Indonesia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Middle East, Saudi Arabia, Egypt, Nigeria and rest of LAMEA).
The key market players included in the wireless headphones market analysis are Apple, Inc, ASUSTeK Computers Inc., Imagine Marketing Limited., Bose Corporation, Dell Inc., Dolby Laboratories, Inc., Demant Group, Hifiman Corporation, HP Inc, Logitech, Mivi, Lenovo, BBK Electronics Corp. Ltd, Philips NV., Samsung, Skullcandy, Sony, TCL, Xiomi
The wireless headphone industry is currently driven by portable music systems, such as best noise cancelling earbuds, bluetooth noise cancelling headphones, tablets, and portable music players. Further, advancements and innovations have resulted in the development of sophisticated noise cancellation features, which have further added to the popularity. The industry dynamics are changing rapidly with the trend for affordable and compact headphones. The North American market is estimated to witness steady growth owing to early technology adoption and market maturity.
The emergence of active noise cancellation techniques resulting in minimization of any distortion caused while listening, providing an improved listening experience to the consumers, is estimated to fuel the market growth. Increase in consumer disposable income, especially in developing countries such as India, China, and Brazil, is expected to significantly propel the market demand. In addition, an upsurge in adoption rate across gyms and offices is anticipated to drive the market demand over the next seven years.
One of the most effective media for brands to raise awareness and increase sales has been shown to be television. However, extravagant applications are preferable. In order to create an unstoppable force for content producers, distributors, and brands worldwide, OTT apps, or those that stream video without a cable box, combine the scale and flexibility of the internet with the reach and power of traditional pay-TV. Despite the fact that 70% of customers subscribe to at least one major OTT service like Netflix, Amazon Prime Video, or Hulu, many consumers still turn to alternative media outlets to meet their content needs. Your brand can step in to close the gaps in that situation. Every day, hundreds of small and medium-sized companies release OTT apps. Therefore, owing to the growth of OTT and entertainment the demand for high sound quality have raised which is fuelling the market of wireless headphones in the process.
The growing demand for wireless headphones, increase in trade restrictions, and intense rivalry are hurting the growth of the wireless market, resulting in deterioration of product quality and increasing the sale of fake wireless headphones in the market. In recent years, wireless headphones have become fashion accessories or status symbols that boast big name brands and big price tags to match. Small scale business owners enter the market, and due to high fluctuation in the prices, they make cheap copies and counterfeits to make a good profit margin for themselves. On the other hand, the reputed brand's products cost a fortune, and consumers are keen to look for products that are low in cost. The rising demand for products from a reputed brand at a low cost and the higher discounts provided on e-commerce websites and retail stores in the market give rise to the sale of counterfeit products.
However, availability of numerous options are fostering the market growth. More diversity than ever before is available. Wireless earbuds range in price from around $30 for the JLab Go Air to over $400 for the Bowers & Wilkins PI7. If you need rugged wireless earbuds for working out, buy a pair with a high IP rating like the Jaybird Vista 2 or Jabra Elite Active 75t. Alternatively, users can get the Sony WF-1000XM4 or Bose QuietComfort Buds if you desire noise cancellation. The UE Fits are wireless earbuds that are essentially custom-molded to fit your ears if you can't find any that do.
Most of the most recent wireless earbud models come equipped with cutting-edge functions like simultaneous pairing with numerous devices and wireless charging. Even active noise-cancellation is now a fairly standard feature in true wireless earbuds, and it doesn't have to cost a fortune to obtain it. It was unimaginable of just a few years ago to get wireless earbuds with active noise-cancellation for less than $100, like the Wyze Buds Pro or the Nothing Ear. Therefore, owing to the easy availability and wide product options the market of wireless headphones is growing rapidly.
The wireless headphones market is segmented into price point, technology, headphone type, distribution channel, category, application, device application, end user, functionality, end user generation, ingress protection, and region. On the basis of price point the market is subdivided into economic, premium and ultra-premium. On the basis of technology the market is classified into Bluetooth, infrared (IR), radiofrequency (RF), kleer. On the basis of headphone type the market is subdivided into over-ear, on-ear, and in-ear. Based on distribution channel the market is further divided into supermarket/hypermarket, independent retail stores, e-commerce and others. Based on category the market is bifurcated into branded and private label. On the basis of application the market is classified into entertainment, gaming, fitness, virtual reality and others. On the basis of device application the market is categorized into smartphones, laptops, desktop and others. On the basis of end user the market is divided into commercial, consumer and others. Based on functionality the market is bifurcated into with microphone and without microphone. By end user generation the market is classified as Gen Z, Millennials, Gen X, and Boomers. Based on ingress protection the market is divided into protection from solid objects, protection from water, and combined. Region-wise, it is analysed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Netherlands, Denmark, Poland and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Thailand, Singapore, Indonesia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Middle East, Saudi Arabia, Egypt, Nigeria and rest of LAMEA).
The key market players included in the wireless headphones market analysis are Apple, Inc, ASUSTeK Computers Inc., Imagine Marketing Limited., Bose Corporation, Dell Inc., Dolby Laboratories, Inc., Demant Group, Hifiman Corporation, HP Inc, Logitech, Mivi, Lenovo, BBK Electronics Corp. Ltd, Philips NV., Samsung, Skullcandy, Sony, TCL, Xiomi
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the wireless headphone market analysis from 2021 to 2031 to identify the prevailing wireless headphone market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the wireless headphone market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global wireless headphone market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Headphone Type
- Over-ear
- On-ear
- In-ear
By Distribution Channel
- Supermarket/Hypermarket
- Independent Retail Stores
- E-commerce
- Others
By Category
- Branded
- Private Label
By Price Point
- Economic
- Premium
- Ultra Premium
By Technology
- Bluetooth
- Infrared (IR)
- Radiofrequency (RF)
- Kleer
By Application
- Entertainment
- Gaming
- Fitness
- Virtual Reality
- Others
By Device Application
- Smartphones
- Laptops
- Desktop
- Others
By End User
- Commercial
- Consumer
- Others
By Functionality
- With Microphone
- Without Microphone
By End User Generation
- Gen Z
- Millennials
- Gen X
- Boomers
By Ingress Protection
- Protection from solid objects
- Protection from water
- Combined
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Russia
- Sweden
- Netherlands
- Denmark
- Poland
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Thailand
- Malaysia
- Singapore
- Indonesia
- New Zealand
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- South Africa
- Middle East
- Saudi Arabia
- Egypt
- Nigeria
- Rest of LAMEA
Key Market Players
- Apple Inc.
- Harman International Industries
- Phillips NV
- Skullcandy Inc.
- Motorola Inc.
- Samsung Group
- Bose Corporation
- Sony
- Xiaomi
- BoAt
- ASUSTeK Computer Inc.
- Brainwavz India.
- Dell Inc.
- Dyson
- Dolby Laboratories, Inc.
- EPOS
- AL Infinity, LLC
- Logitech
- HIFIMAN Corporation
- HP Development Company, L.P.
- Best IT World(India) Pvt. Ltd.
- OPPO
- MIVI
- Meze Audio
- TCL
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: WIRELESS HEADPHONE MARKET, BY PRICE POINT
CHAPTER 5: WIRELESS HEADPHONE MARKET, BY TECHNOLOGY
CHAPTER 6: WIRELESS HEADPHONE MARKET, BY HEADPHONE TYPE
CHAPTER 7: WIRELESS HEADPHONE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 8: WIRELESS HEADPHONE MARKET, BY CATEGORY
CHAPTER 9: WIRELESS HEADPHONE MARKET, BY APPLICATION
CHAPTER 10: WIRELESS HEADPHONE MARKET, BY DEVICE APPLICATION
CHAPTER 11: WIRELESS HEADPHONE MARKET, BY END USER
CHAPTER 12: WIRELESS HEADPHONE MARKET, BY FUNCTIONALITY
CHAPTER 13: WIRELESS HEADPHONE MARKET, BY END USER GENERATION
CHAPTER 14: WIRELESS HEADPHONE MARKET, BY INGRESS PROTECTION
CHAPTER 15: WIRELESS HEADPHONE MARKET, BY REGION
CHAPTER 16: COMPANY LANDSCAPE
CHAPTER 17: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Wireless Headphone Market," the wireless headphone market size was valued at $42.7 billion in 2021, and is estimated to reach $156.5 billion by 2031, growing at a CAGR of 14.4% from 2022 to 2031.Headphones are basically a pair of small loudspeakers that are worn on or around the head over a user's ears. Headphones are electroacoustic transducers, which convert electrical signals into a corresponding sound. They are also known as ear speakers and earphones. “Around the ear” and “over the ear” headphones have a band over the top of the head which holds the speakers in place. Another type is earbuds that consist of individual units that plug into the user's ear canal. A third type is bone conduction headphones, which are typically wrapped around the back of the head and rest in front of the ear canal, leaving the ear canal open. The sale of electronic infotainment devices such as tablets, mobile phones, laptops, vehicle infotainment device, digital music systems, digital TV is increasing at a high rate, and headphones are major accessories for these devices. Therefore, increase in sales of electronic infotainment devices is expected to drive the Wireless Headphone Market Growth.
Nowadays, the inclination toward fitness and sports is increasing, various manufacturers have developed headphones that can be used while carrying out sports activities. This segment is further expected to drive the market growth. While considering the product type segment, the “In Ear” type of products contribute to the major share of the market. Furthermore, increase in disposable income and continuous innovation in technology boost the growth of the earphones and headphones market. The wireless headphone market demand is highly competitive and continuous innovation in technology is observed to satisfy the customers’ demands. However, excess use of headphones has adverse effects on the hearing ability of consumers, which limits their adoption.
Some of the major factors that are expected to drive the Wireless Headphone Market Growth include increase in penetration of infotainment devices, rapid technological advancement, growth in need of mobility services, and rise in disposable income. However, presence of counterfeit products and increase in manufacturing of low-cost fraudulent products restrain the market growth. Furthermore, increase in need for convenience by the consumers provide lucrative growth opportunities for the earphones and headphones market expansion.
However, the usage of headphones brings numerous side effects caused due to radio frequency radiation emitted via wireless headphones. It is a particular kind of nonionizing (or low-level) EMF (RFR). This form of radiation was identified by the International Agency for Research on Cancer in 2011 as potentially harmful to humans. This classification was made in light of research linking cell phone use to an elevated risk of glioma, a specific type of brain cancer. Furthermore, according to research published in 2018 by the National Toxicology Program (NTP) Trusted Source, animals exposed to high RFR levels, such as those seen in 2G and 3G mobile phones, developed cancer.
Manufacturers in the wireless headphone industry are continuously investing in research & development (R&D) to expand their product portfolios and market presence. The need for cost-effective procedures for manufacturing wireless headphones will aid in minimizing the ultimate cost of the product and fuel the market's expansion. In addition to this, the manufacturers are continuously looking to add new features to the product to offer a new experience to their customers. For instance, 1more, a Chinese wireless headphone company has introduced fast charging with wind noise reduction and pass-through mode in their headphones. The features are expected to aid the user especially, for the gamers who require to stay up to practice for long hours and require to maintain their focus for the complete tenure of their practice. With the expansion of the range of new technological development, the wireless headphone market trends is expected to grow at an increasing pace in the upcoming years.
The wireless headphone market size is segmented into price point, technology, headphone type, distribution channel, category, application, device application, end user, functionality, end user generation, ingress protection, and region. On the basis of price point the market is subdivided into economic, premium and ultra-premium. On the basis of technology the market is classified into Bluetooth, infrared (IR), radiofrequency (RF), kleer. On the basis of headphone type the market is subdivided into over-ear, on-ear, and in-ear. Based on distribution channel the market is further divided into supermarket/hypermarket, independent retail stores, e-commerce and others. Based on category the wireless headphone market opportunity is bifurcated into branded and private label. On the basis of application the market is classified into entertainment, gaming, fitness, virtual reality and others. On the basis of device application the market is categorized into smartphones, laptops, desktop and others. On the basis of end user the wireless headphone market analysis is divided into commercial, consumer and others. Based on functionality the wireless headphone industry is bifurcated into with microphone and without microphone. By end user generation the wireless headphone market Share is classified as Gen Z, Millennials, Gen X, and Boomers. Based on ingress protection the wireless headphone market opportunity is divided into protection from solid objects, protection from water, and combined. Region-wise, it is analysed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Netherlands, Denmark, Poland and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Thailand, Singapore, Indonesia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Middle East, Saudi Arabia, Egypt, Nigeria and rest of LAMEA).
Key Findings of the Study
- On the basis of price point, economic segment dominated the global market in 2021 with a wireless headphone market share of more than 45%. However, ultra-premium segment is attributed to be the fastest growing segment during the wireless headphone market analysis.
- On the basis of technology, Bluetooth technology dominated the global wireless headphone market trends in 2021. However, kleer technology is likely to be the fastest growing segment with the CAGR of 16.8% during the wireless headphone market forecast period.
- On the basis of headphone type, on-ear segment dominated the global market in the year 2021 with the market share of more than 50%. However, in-ear headphones are likely to be the fastest growing segment during the wireless headphone market forecast period with the CAGR of 16.0%.
- Based on distribution channel, independent retail stores dominated the global market with the market share of around 45% in the year 2021 and is likely to continue remain dominant during the forecast period. However, others is likely to be the fastest growing segment during the forecast period with the CAGR of 15.6%.
- Based on category, branded segment dominated the global market with the market share of more than 70% in the year 2021. However, private label segment is likely to be the fastest growing segment during the forecast period with the CAGR of 15.1%.
- On the basis of application, entertainment segment dominated the global market with the market share of more than 40% in the year 2021. However, fitness segment is likely to remain fastest growing segment during the forecast period with the CAGR of 16.1%.
- On the basis of device application, smart phones dominated the global market with the market share of more than 40%. However, others segment is likely to be the fastest growing segment during the forecast period with the CAGR of 15.5%.
- On the basis of end user, consumer segment dominated the global market in the year 2021 with the market share of more than 75%. However, others segment is likely to be the fastest growing segment with the CAGR of 16.5%
- By functionality, with microphone segment dominated the global market with the market share of more than 60% in the year 2021.
- By end user generation, Gen Z is the dominated generation with the market share of more than 40% in the year 2021. However, Gen X is likely to be the fastest growing segment during the forecast period with the CAGR of 15.3%.
- Based on ingress protection, protection from water segment dominated the global market in the year 2021 with the major market share. However, combined segment is likely to be the fastest growing segment during the forecast period with the CAGR of 15.9%.
- Region-wise, North America was the highest revenue contributor and is estimated to reach $46,2 billion by 2031, with a CAGR of 13.7%. However, Asia-Pacific is likely to be the fastest growing region during the forecast period.
- The players operating in the global wireless headphones market have adopted various developmental strategies to increase their market share, gain profitability, and remain competitive in the market. The key players operating in the wireless headphones market include- Apple, Inc, ASUSTeK Computers Inc., Imagine Marketing Limited., Bose Corporation, Dell Inc., Dolby Laboratories, Inc., Demant Group, Hifiman Corporation, HP Inc, Logitech, Mivi, Lenovo, BBK Electronics Corp. Ltd, Philips NV., Samsung, Skullcandy, Sony, TCL, Xiomi,
Companies Mentioned
- Apple Inc.
- Harman International Industries
- Phillips Nv
- Skullcandy Inc.
- Motorola Inc.
- Samsung Group
- Bose Corporation
- Sony
- Xiaomi
- Boat
- Asustek Computer Inc.
- Brainwavz India.
- Dell Inc.
- Dyson
- Dolby Laboratories, Inc.
- Epos
- Al Infinity, LLC
- Logitech
- Hifiman Corporation
- Hp Development Company, L.P.
- Best It World(India) Pvt. Ltd.
- Oppo
- Mivi
- Meze Audio
- Tcl
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 970 |
| Published | August 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 42693.9 million |
| Forecasted Market Value ( USD | $ 156501.9 million |
| Compound Annual Growth Rate | 13.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |
