The global winter sports equiment market was valued at $14.69 billion in 2021, and is projected to reach $32.83 billion by 2031, growing at a CAGR of 8.5% from 2022 to 2031.The necessary utility equipment for participating in winter sports, winter sports equipment also helps athletes comply with the laws and regulations of their particular sport. The performance of sportsmen can be improved with the help of this equipment. A growing number of young people are adopting new sports technologies and fashion trends, which is causing the winter sports equipment sector to change quickly. Manufacturers may compete in a crowded market, attract new customers, and satisfy the needs of existing ones by introducing innovative products. The industry is expanding as a result of rising interest in popular sporting events like the Winter Olympics and others among fans.
The market's expansion is, however, negatively impacted by youths' growing preference for indoor activities like playing video games and their increased use of cellphones as a result of increased internet usage. The popularity of other leisure pursuits among consumers, such as virtual reality gaming, watching movies, attending live music events, and other similar pursuits, also hinders the expansion of the winter sports equipment sector. As a result of the conclusion of the sporting season, the seasonality of sports also increases consumer preference for other leisure pursuits, which hinders market expansion.
The global winter sports equipment market is segmented into product type, sports, distribution channel, and region. By product type, the market is divided into ski equipment, footwear, protective gear, and others. By sports, it is classified into snowboarding, skiing, ice hockey, others. By distribution channel, the market is divided into online and offline. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, Poland, France, UK, Austria, Italy, Switzerland, Sweden, Spain, Russia, Norway, Denmark, Czech Republic, Hungary, Finland, Ireland, Belgium, The Netherlands, Luxembourg, Portugal, and rest of Europe), Asia-Pacific (China, Australia, Japan, Malaysia, Thailand, Singapore, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, United Arab Emirates, and the rest of LAMEA.
The market for winter sports equipment is negatively impacted by COVID-19, particularly during its peak transmission period in 2020. Even if the COVID-19 pandemic continues to have an impact on business globally, despite challenging economic conditions, the market for winter sports equipment has been able to resume pre-COVID-19 levels of growth. The worldwide winter sports equipment market is anticipated to sustain a substantial growth rate over the forecast period due to the resumption of sporting events and other national and international competitions.
The major players operating in the global winter sports equipment market are Alpina Sports, Amer Sports, BAUER Hockey, LLC, Black Crows, Clarus Corporation, ELAN, D.O.O., Fischer Sports GmbH, Head UK Ltd., Icelantic Skis, K2 Sports LLC, MDV Sports, Rossignol Group, Tecnica Group S.p.A., SCOTT Sports SA, Under Armour Inc., and Völkl Int. Gmbh.
The market's expansion is, however, negatively impacted by youths' growing preference for indoor activities like playing video games and their increased use of cellphones as a result of increased internet usage. The popularity of other leisure pursuits among consumers, such as virtual reality gaming, watching movies, attending live music events, and other similar pursuits, also hinders the expansion of the winter sports equipment sector. As a result of the conclusion of the sporting season, the seasonality of sports also increases consumer preference for other leisure pursuits, which hinders market expansion.
The global winter sports equipment market is segmented into product type, sports, distribution channel, and region. By product type, the market is divided into ski equipment, footwear, protective gear, and others. By sports, it is classified into snowboarding, skiing, ice hockey, others. By distribution channel, the market is divided into online and offline. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, Poland, France, UK, Austria, Italy, Switzerland, Sweden, Spain, Russia, Norway, Denmark, Czech Republic, Hungary, Finland, Ireland, Belgium, The Netherlands, Luxembourg, Portugal, and rest of Europe), Asia-Pacific (China, Australia, Japan, Malaysia, Thailand, Singapore, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, United Arab Emirates, and the rest of LAMEA.
The market for winter sports equipment is negatively impacted by COVID-19, particularly during its peak transmission period in 2020. Even if the COVID-19 pandemic continues to have an impact on business globally, despite challenging economic conditions, the market for winter sports equipment has been able to resume pre-COVID-19 levels of growth. The worldwide winter sports equipment market is anticipated to sustain a substantial growth rate over the forecast period due to the resumption of sporting events and other national and international competitions.
The major players operating in the global winter sports equipment market are Alpina Sports, Amer Sports, BAUER Hockey, LLC, Black Crows, Clarus Corporation, ELAN, D.O.O., Fischer Sports GmbH, Head UK Ltd., Icelantic Skis, K2 Sports LLC, MDV Sports, Rossignol Group, Tecnica Group S.p.A., SCOTT Sports SA, Under Armour Inc., and Völkl Int. Gmbh.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the winter sports equiment market analysis from 2021 to 2031 to identify the prevailing winter sports equiment market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the winter sports equiment market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global winter sports equiment market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Distribution Channel
- Online
- Offline
By Product Type
- Ski equipment
- Footwear
- Protective gear
- Other
By Sports
- Snowboarding
- Skiing
- Ice hockey
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- Poland
- France
- U.K.
- Austria
- Italy
- Switzerland
- Sweden
- Spain
- Russia
- Norway
- Denmark
- Czech Republic
- Hungary
- Finland
- Ireland
- Belgium
- Netherlands
- Luxembourg
- Portugal
- Rest of Europe
- Asia-Pacific
- South Korea
- Rest of Asia-Pacific
- China
- India
- Australia
- Japan
- Malaysia
- Thailand
- Singapore
- LAMEA
- Brazil
- Argentina
- United Arab Emirates
- Rest of LAMEA
Key Market Players
- Alpina Sports
- Amer Sports
- BAUER Hockey, LLC
- Black Crows
- Clarus Corporation
- ELAN, D.O.O.
- Fischer Sports GmbH
- Head UK Ltd.
- Icelantic Skis
- K2 Sports LLC
- MDV Sports
- Rossignol Group
- Tecnica Group S.p.A.
- SCOTT Sports SA
- Under Armour Inc
- Völkl Int. Gmbh
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: WINTER SPORTS EQUIMENT MARKET, BY PRODUCT TYPE
CHAPTER 5: WINTER SPORTS EQUIMENT MARKET, BY SPORTS
CHAPTER 6: WINTER SPORTS EQUIMENT MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: WINTER SPORTS EQUIMENT MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Winter Sports Equiment Market," the winter sports equiment market size was valued at $14.69 billion in 2021, and is estimated to reach $32.83 billion by 2031, growing at a CAGR of 8.5% from 2022 to 2031.Equipment for winter sports includes functional gadgets or items that are helpful when participating in sports. The demand for winter sports equipment is predicted to increase as consumers' awareness of fitness increases and per capita disposable income rises quickly. In addition, the popularity of sporting goods among young athletes and improvements in the design of sporting goods promote market expansion. Thus, these winter sports equiment market trends is creating winter sports equiment market opportunities. The market's expansion is, however, hampered by a drop in young people's participation in sports.
Additionally, the market's expansion is constrained by customers' growing interest in recreation activities other than sports, such as movies, musical performances, online gaming, and others. On the other hand, it is projected that increased engagement from different groups in the gift of this equipment and apparel to young athletes and sport fans with limited financial resources would present profitable winter sports equiment market opportunities. For instance, some of the well-known groups that support the donation of sporting goods are Let's Play It Forward, Sports Gift, Global Sports Foundation, and One World Play Project. Thus, it is projected that the market growth in the near future would be boosted by an increase in the distribution of winter sports equipment through online retail platforms.
According to global winter sports equiment market analysis, the global winter sports equiment market is segmented into product type, sports, distribution channel, and region. By product type, the market is divided into ski equipment, footwear, protective gear, and others. Among these, the ski equipment segment occupied the major share of the market in 2021, and is projected to maintain its dominance during the forecast period. The growth of the ski equipment segment is attributed to the surge in demand for skiing and growing number of snow resorts. However, the protective gear segment is anticipated to grow at highest CAGR in the future.
By sports, it is classified into snowboarding, skiing, ice hockey, others. The skiing segment is anticipated to grow at the highest rate during the forecast period, owing to growing desire of youth population towards skiing and ice skating.
As per distribution channel winter sports equiment market segmentation, it is categorized into online and offline. The offline segment is anticipated to grow at highest CAGR during the forecast period, due to the growing sales of winter sports equipment through specialty stores and sports stores. The sale of winter sports equipment online is one of the industry’s fastest-growing sales channels. Because they are convenient and easily accessible, consumers favor online platforms. For the purpose of attracting in more customers, this platform provides a variety of discounts on online purchases.
In 2021, Europe accounted for 56.6% in the global winter sports equiment market share, and is expected to maintain its dominance during the forecast period. However, North America is expected to possess the highest CAGR, owing to rising population of sports persons and athletes and growing demand for snowboarding and skiing.
Due to the economic recovery in the majority of emerging economies, the market for winter sports equiment is rapidly recovering the pre-COVID stages, and a stable growth rate is anticipated throughout the winter sports equiment market forecast period. The return of sporting events and the relaxation of international sporting travel restrictions are major drivers of the market recovery for winter sports equipment. After the COVID-19 forecast period, these variables are anticipated to accelerate the winter sports equiment market growth for winter sports equipment.
The development of innovative and advanced technology encourages the expansion of online channel commerce globally. Additionally, online sales have greatly increased the revenue of the market-active enterprises. To increase their market presence, the major market participants are working more and more closely with online channel sites. In addition, major market players are adopting various strategies such as product launch, partnership, and acquisition for catering a greater number of consumers.
The major players analyzed for global winter sports equiment industry are Alpina Sports, Amer Sports, BAUER Hockey, LLC, Black Crows, Clarus Corporation, ELAN, D.O.O., Fischer Sports GmbH, Head UK Ltd., Icelantic Skis, K2 Sports LLC, MDV Sports, Rossignol Group, Tecnica Group S.p.A., SCOTT Sports SA, Under Armour Inc., and Völkl Int. Gmbh.
Key Findings of the Study
- By product types, the ski equipment segment was the highest revenue contributor to the market, with $5,663.0 million in 2021, and is estimated to reach $12,283.5 million by 2031, with a CAGR of 8.2%.
- Depending on sports, the skiing segment was the highest revenue contributor to the market, with $6,609.5 million in 2021, and is estimated to reach $14,460.1 million by 2031, with a CAGR of 8.3%.
- As per distribution channel, the offline segment was the highest revenue contributor to the market, with $12,647.8 million in 2021, and is estimated to reach $28,512.2 million by 2031, with a CAGR of 8.6%.
- Region wise, Europe was the highest revenue contributor, accounting for $8,315.4 million in 2021, and is estimated to reach $17,004.3 million by 2031, with a CAGR of 7.6%.
Companies Mentioned
- Alpina Sports
- Amer Sports
- Bauer Hockey, LLC
- Black Crows
- Clarus Corporation
- Elan, D.O.O.
- Fischer Sports GmbH
- Head UK Ltd.
- Icelantic Skis
- K2 Sports LLC
- Mdv Sports
- Rossignol Group
- Tecnica Group S.P.A.
- Scott Sports Sa
- Under Armour Inc
- Völkl Int. Gmbh
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 300 |
| Published | July 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 14.69 billion |
| Forecasted Market Value ( USD | $ 32.83 billion |
| Compound Annual Growth Rate | 8.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 16 |
