NA and SAM Cream of Tartar Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Form, Type and Application

The NA and SAM cream of tartar market was valued at US$ 26.67 million in 2021 and is projected to reach US$ 32.60 million by 2028; it is expected to grow at a CAGR of 3.0% from 2022 to 2028.

The NA and SAM cream of tartar market is growing with the increasing consumption of baked goods. A rise in the working population, leading to hectic lifestyles, is propelling the demand for baked goods. Moreover, the bakery industry is continuously launching innovative bread products and muffins, fondants, and pastries, which is driving the demand for the cream of tartar in this industry. Cream of tartar acts as a leavening agent in baked goods; it imparts a milder and more pleasant taste than other leavening agents. It also works well in high sugar content cookie recipes, such as snickerdoodles, and produces a nice chewy cookie texture by its ability to control sugar recrystallization. Further, an increasing number of working women is creating demand for convenience food products because they don’t get much time to cook food on a daily basis. This offers significant growth opportunities to the bakery industry, which further propels the demand for the cream of tartar.

Major companies in the bakery industry are focused on expanding their geographic presence and product portfolio. This factor allows consumers to choose from a wide range of bakery products. In addition to this, the rising demand for frozen bakery products such as cakes, pastries, and ready-to-eat muffins is propelling the demand for the cream of tartar.

The COVID-19 pandemic had a mixed impact on the NA and SAM cream of tartar market. Initially, due to lockdown, border restrictions, and supply chain disruptions, the cream of tartar producers faced significant losses, as they faced difficulties in sourcing raw materials amid these adverse conditions. However, the relaxation of lockdown measures in North American and South & Central American Countries led to the reopening of various industries, including food & beverages, pharmaceutical & nutraceuticals, personal care, etc., in 2021, triggering the revival of the cream of tartar market. Cream of tartar is used in personal care products as it is a natural ingredient, and its antimicrobial effect helps treat acne when applied to the skin. It also aids in improved digestion, which eventually boosts skin health as a healthy gut is associated with healthy skin.

ATPGroup; Tártaros Gonzalo Castelló, S.L; H & A Canada Inc.; Giovanni Randi S.p.A.; Vinicas; Cole-Parmer Instrument Company, LLC; Spectrum Chemical; Veronese Produtos Químicos; Newseed Chemical Co., Limited; and Graham Chemical are among the key players operating in the NA and SAM cream of tartar market. These players are adopting product innovation strategies to acquire a large number of consumers in the region.

The overall NA and SAM cream of tartar market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. The participants of this process include VPs, business development managers, market intelligence managers, national sales managers, and external consultants - such as valuation experts, research analysts, and key opinion leaders - specializing in the NA and SAM cream of tartar market.