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Vehicle-To-Pedestrian Communication Market - Global Forecast 2025-2032

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    Report

  • 195 Pages
  • October 2025
  • Region: Global
  • 360iResearch™
  • ID: 5675214
UP TO OFF until Jan 01st 2026
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Vehicle-to-pedestrian communication is rapidly emerging as a cornerstone of future urban mobility, enabling safer streets and more responsive transport networks by weaving together digital infrastructure and city planning. Senior decision-makers are uniquely positioned to shape the next era of connected mobility through strategic investment and cross-sector collaboration.

Market Snapshot: Vehicle-to-Pedestrian Communication Market Size and Growth

The global vehicle-to-pedestrian communication market is demonstrating strong momentum as smart city initiatives gain precedence. In 2024, the market is valued at USD 932.75 million and is expected to reach USD 1.06 billion in 2025. Projections indicate significant growth to USD 2.78 billion by 2032, equating to a compound annual growth rate (CAGR) of 14.63%. Heightened investments in urban infrastructure, smart city projects, and advanced communication platforms are driving this expansion. Continued digitalization of urban transit and commitment to integrating seamless, interoperable systems between public authorities and private sector partners fuel sustained market opportunity.

Scope & Segmentation of the Vehicle-to-Pedestrian Communication Market

  • Communication Technologies: Bluetooth, Cellular V2X, Dedicated Short-Range Communication, and adaptive Wi-Fi establish secure, real-time data links suitable for varied urban situations. These technologies enable vehicles and pedestrians to interact seamlessly, even in complex, high-traffic environments.
  • Component Types: Onboard vehicle modules—available for both new and retrofit installations—plus smartphone and wearable device compatibility, cater to a diverse set of urban users and allow easy upgrades as needs evolve.
  • Deployment Models: Direct peer-to-peer connections and system-wide networks support both targeted pilot initiatives and expansive city-wide implementations, adapting to infrastructure readiness and policy landscapes.
  • Network Types: Ad-hoc networks provide flexibility for immediate, local deployment, while dedicated networks support integrated, municipality-wide communication systems that enhance operational reliability.
  • Pedestrian Device Types: Mobile devices and wearable technology streamline prompt notifications and facilitate intuitive vehicle-pedestrian interaction, broadening adoption among urban populations, including vulnerable road users.
  • Applications: Solutions address key urban needs, enabling applications such as collision prevention, emergency notifications, navigation assistance, and specialized services for at-risk populations, strengthening urban safety measures.
  • End Users: Core stakeholders include automotive manufacturers, municipal bodies, logistics operators, and agencies prioritizing pedestrian safety, all leveraging these solutions to improve network resilience and operational outcomes.
  • Regional Coverage: Markets in North America, Latin America, Europe, Middle East and Africa, and Asia-Pacific each confront distinctive regulatory, technological, and digital infrastructure variables, shaping the evolution and timing of deployment strategies.
  • Leading Companies: Key industry players such as Qualcomm Incorporated, NXP Semiconductors N.V., Continental AG, Robert Bosch GmbH, Denso Corporation, Huawei Technologies Co., Ltd., ZTE Corporation, Kapsch TrafficCom AG, STMicroelectronics N.V., and Texas Instruments Incorporated are strengthening the market landscape with advanced offerings and innovation capacity.

Key Takeaways for Decision Makers

  • Collaboration among automotive, municipal, and technology sectors is essential for standardized, scalable solutions across increasingly complex transportation networks.
  • Efficient, low-latency data delivery between vehicles and pedestrians supports proactive urban safety, minimizing risks in dynamic traffic conditions.
  • Dual deployment approaches—supporting both new installations and retrofits—provide organizational flexibility and protect infrastructure investments as technologies mature.
  • Customization of deployments according to regulatory, geographic, and infrastructure factors can accelerate adoption and reduce technological barriers for cities of different sizes.
  • End-to-end system interoperability ensures that data from vehicles, telecom infrastructure, and personal devices translates to actionable urban mobility insights, supporting data-driven decision-making for city stakeholders.

Tariff Impact: Navigating Supply Chain and Cost Dynamics

Forthcoming U.S. tariff measures are compelling companies to reevaluate supply chain management. Strategic shifts include increasing regional sourcing and deepening partnerships with local manufacturers to mitigate cost uncertainty and maintain stable technology delivery. For executives, this evolving environment highlights the need for agile sourcing policies and responsive procurement frameworks to ensure supply continuity and competitive performance in changing regulatory conditions.

Methodology & Data Sources

This report synthesizes insights from industry leaders, technology providers, and regulatory consultants. All data points, forecasts, and strategic assessments are thoroughly validated against recognized market sources, supporting robust decision-making for executive and investment teams.

Why This Report Matters

  • Supports senior leaders as they shape investment, respond to regulatory and technology shifts, and align strategies with urban mobility transformation goals.
  • Provides clear, actionable analysis of evolving trends, empowering organizations to proactively meet smart city expectations and integrate new connectivity standards.
  • Frames supply chain and regulatory shifts to enable informed choices in market entry planning, risk evaluation, and sustainable expansion initiatives.

Conclusion

Vehicle-to-pedestrian communication is enabling safer, smarter urban mobility by connecting people and infrastructure. This report equips executive teams with insights to guide sustainable development, digital innovation, and effective urban growth strategies.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Integration of 5G and cellular V2X technologies for real-time pedestrian safety alerts
5.2. Expansion of AI driven computer vision systems to detect vulnerable road users in urban environments
5.3. Deployment of smartphone beacon based communication protocols to improve crosswalk safety notifications
5.4. Development of standardized data sharing frameworks for vehicle and pedestrian sensor interoperability
5.5. Implementation of haptic feedback pedestrian wearables integrating with autonomous vehicle networks
5.6. Adoption of edge computing architectures to process pedestrian risk assessment data locally in vehicles
5.7. Rising collaboration between automotive OEMs and city municipalities for smart infrastructure connectivity
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Vehicle-To-Pedestrian Communication Market, by Communication Technology
8.1. Bluetooth
8.2. Cellular V2X
8.3. Dedicated Short Range Communication
8.4. Wi-Fi
9. Vehicle-To-Pedestrian Communication Market, by Component Type
9.1. Onboard Unit
9.1.1. Aftermarket OBU
9.1.2. Integrated OBU
9.2. Pedestrian Device
9.2.1. Smartphone
9.2.1.1. Android
9.2.1.2. iOS
9.2.2. Wearable
9.2.2.1. Fitness Band
9.2.2.2. Smart Watch
9.3. Roadside Unit
9.3.1. Fixed RSU
9.3.2. Mobile RSU
10. Vehicle-To-Pedestrian Communication Market, by Deployment Model
10.1. Direct Communication
10.1.1. Ad-Hoc Network
10.1.2. Device-To-Device
10.2. Indirect Communication
11. Vehicle-To-Pedestrian Communication Market, by Network Type
11.1. Ad-Hoc
11.1.1. V2P Direct
11.1.2. V2P Multicast
11.2. Infrastructure
12. Vehicle-To-Pedestrian Communication Market, by Pedestrian Device Type
12.1. Smartphone
12.1.1. Android
12.1.2. iOS
12.2. Wearable
12.2.1. Fitness Band
12.2.2. Smart Watch
13. Vehicle-To-Pedestrian Communication Market, by Application
13.1. Collision Avoidance
13.1.1. Rear-End Collision
13.1.2. Side-Impact Collision
13.2. Emergency Vehicle Warning
13.2.1. Light Detection
13.2.2. Siren Detection
13.3. Navigation Assistance
13.3.1. Route Guidance
13.3.2. Turn-By-Turn
13.4. Safety Alert
13.4.1. In-Vehicle Warning
13.4.2. Pedestrian Crossing Alert
13.5. Vulnerable Road User Detection
13.5.1. Cyclists
13.5.2. Pedestrians
14. Vehicle-To-Pedestrian Communication Market, by End User
14.1. Automotive OEMs
14.1.1. Commercial Vehicle OEMs
14.1.2. Passenger Car OEMs
14.2. Fleet Operators
14.2.1. Logistics
14.2.2. Public Transportation
14.3. Municipal Authorities
14.3.1. Infrastructure Managers
14.3.2. Smart City Projects
14.4. Pedestrians
14.4.1. Smartphone Users
14.4.2. Wearable Users
15. Vehicle-To-Pedestrian Communication Market, by Region
15.1. Americas
15.1.1. North America
15.1.2. Latin America
15.2. Europe, Middle East & Africa
15.2.1. Europe
15.2.2. Middle East
15.2.3. Africa
15.3. Asia-Pacific
16. Vehicle-To-Pedestrian Communication Market, by Group
16.1. ASEAN
16.2. GCC
16.3. European Union
16.4. BRICS
16.5. G7
16.6. NATO
17. Vehicle-To-Pedestrian Communication Market, by Country
17.1. United States
17.2. Canada
17.3. Mexico
17.4. Brazil
17.5. United Kingdom
17.6. Germany
17.7. France
17.8. Russia
17.9. Italy
17.10. Spain
17.11. China
17.12. India
17.13. Japan
17.14. Australia
17.15. South Korea
18. Competitive Landscape
18.1. Market Share Analysis, 2024
18.2. FPNV Positioning Matrix, 2024
18.3. Competitive Analysis
18.3.1. Qualcomm Incorporated
18.3.2. NXP Semiconductors N.V.
18.3.3. Continental AG
18.3.4. Robert Bosch GmbH
18.3.5. Denso Corporation
18.3.6. Huawei Technologies Co., Ltd.
18.3.7. ZTE Corporation
18.3.8. Kapsch TrafficCom AG
18.3.9. STMicroelectronics N.V.
18.3.10. Texas Instruments Incorporated

Companies Mentioned

The companies profiled in this Vehicle-To-Pedestrian Communication market report include:
  • Qualcomm Incorporated
  • NXP Semiconductors N.V.
  • Continental AG
  • Robert Bosch GmbH
  • Denso Corporation
  • Huawei Technologies Co., Ltd.
  • ZTE Corporation
  • Kapsch TrafficCom AG
  • STMicroelectronics N.V.
  • Texas Instruments Incorporated

Table Information