Romania Confectionery Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

The Country Profile report on the confectionery sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Romanian confectionery sector is led by chocolate category in both value and volume terms in 2021. The sugar confectionery category is forecast to register fastest growth in value terms, while the chocolate category is expected to register fastest volume growth during 2021-2026. Hypermarkets & supermarkets was the largest distribution channel in the county. KEX Confectionery SA., Mars, Incorporated, and Mondelez International, Inc are the top three companies in the Romanian confectionery sector. In Romania, consumption of confectionery is higher among males than females

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2016-2026
• Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
• Distribution data: Percentage of sales within each category through distribution channels such as 'dollar stores', variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope

• Per capita consumption and expenditure of confectionery was higher in Romania than the global but lower than the regional levels in 2021
• Hypermarkets & supermarkets is the leading distribution channel in the Romanian confectionery sector
• Flexible packaging is the most used pack material in the Romanian confectionery sector, followed by paper & board and rigid plastics.
• “Kids & babies” represents the largest subset of the confectionery sector in Romania.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.