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Makeup Base Market 2026-2030

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    Report

  • 308 Pages
  • January 2026
  • Region: Global
  • TechNavio
  • ID: 5681615
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The global makeup base market is forecasted to grow by USD 7.35 billion during 2025-2030, accelerating at a CAGR of 5.3% during the forecast period. The report on the global makeup base market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising consumer demand for multifunctional product efficacy, expansion of digital distribution and influencer marketing ecosystems, increasing urbanization and evolving grooming standards in emerging economies.

The study identifies the integration of hyper-personalization and artificial intelligence diagnostics as one of the prime reasons driving the global makeup base market growth during the next few years. Also, mainstreaming of gender-neutral and men cosmetic solutions and shift toward biotechnology and lab-grown ingredients will lead to sizable demand in the market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The global makeup base market is segmented as below:

By Product

  • Foundation
  • Powder
  • Concealer
  • Primer

By Distribution Channel

  • Offline
  • Online

By Formulation

  • Silicone-based
  • Water-based
  • Oil-based
  • Others

By Region

  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
  • Rest of World (RoW)

The report covers the following areas:

  • Global makeup base market sizing
  • Global makeup base market forecast
  • Global makeup base market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading market vendors that include: Amorepacific Corp., Anastasia Beverly Hills LLC, Avon Products, Boohoo Group Plc, Chanel Ltd., Coty Inc., Groupe Clarins, Indigo Private Label, Kao Corp., Kose Corp., LADY BURD, LOreal SA, LVMH Moet Hennessy, Mary Kay Inc., Natura and Co Holding SA, PINNACLE COSMETICS, Shiseido Co. Ltd., The Estee Lauder Co. Inc., Unilever PLC, Vellvette Lifestyle Pvt. Ltd. Also, the report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Formulation
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
  • Chart on Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
  • Chart on Overview on factors of disruption
2.4 Impact of drivers and challenges
  • Chart on Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3.1 Market ecosystem
  • Chart on Parent Market
  • Data Table on - Parent Market
3.2 Market characteristics
  • Chart on Market characteristics analysis
3.3 Value chain analysis
  • Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
  • Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
  • Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
  • Chart on Global - Market size and forecast 2025-2030 ($ million)
  • Data Table on Global - Market size and forecast 2025-2030 ($ million)
  • Chart on Global Market: Year-over-year growth 2025-2030 (%)
  • Data Table on Global Market: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5.1 Global Makeup Base Market 2020-2024
  • Historic Market Size - Data Table on Global Makeup Base Market 2020-2024 ($ million)
5.2 Product segment analysis 2020-2024
  • Historic Market Size - Product Segment 2020-2024 ($ million)
5.3 Distribution Channel segment analysis 2020-2024
  • Historic Market Size - Distribution Channel Segment 2020-2024 ($ million)
5.4 Formulation segment analysis 2020-2024
  • Historic Market Size - Formulation Segment 2020-2024 ($ million)
5.5 Geography segment analysis 2020-2024
  • Historic Market Size - Geography Segment 2020-2024 ($ million)
5.6 Country segment analysis 2020-2024
  • Historic Market Size - Country Segment 2020-2024 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on global makeup base market
7 Five Forces Analysis
7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
  • Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Product
8.1 Market segments
  • Chart on Product - Market share 2025-2030 (%)
  • Data Table on Product - Market share 2025-2030 (%)
8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
8.3 Foundation - Market size and forecast 2025-2030
  • Chart on Foundation - Market size and forecast 2025-2030 ($ million)
  • Data Table on Foundation - Market size and forecast 2025-2030 ($ million)
  • Chart on Foundation - Year-over-year growth 2025-2030 (%)
  • Data Table on Foundation - Year-over-year growth 2025-2030 (%)
8.4 Powder - Market size and forecast 2025-2030
  • Chart on Powder - Market size and forecast 2025-2030 ($ million)
  • Data Table on Powder - Market size and forecast 2025-2030 ($ million)
  • Chart on Powder - Year-over-year growth 2025-2030 (%)
  • Data Table on Powder - Year-over-year growth 2025-2030 (%)
8.5 Concealer - Market size and forecast 2025-2030
  • Chart on Concealer - Market size and forecast 2025-2030 ($ million)
  • Data Table on Concealer - Market size and forecast 2025-2030 ($ million)
  • Chart on Concealer - Year-over-year growth 2025-2030 (%)
  • Data Table on Concealer - Year-over-year growth 2025-2030 (%)
8.6 Primer - Market size and forecast 2025-2030
  • Chart on Primer - Market size and forecast 2025-2030 ($ million)
  • Data Table on Primer - Market size and forecast 2025-2030 ($ million)
  • Chart on Primer - Year-over-year growth 2025-2030 (%)
  • Data Table on Primer - Year-over-year growth 2025-2030 (%)
8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
9.1 Market segments
  • Chart on Distribution Channel - Market share 2025-2030 (%)
  • Data Table on Distribution Channel - Market share 2025-2030 (%)
9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2025-2030
  • Chart on Offline - Market size and forecast 2025-2030 ($ million)
  • Data Table on Offline - Market size and forecast 2025-2030 ($ million)
  • Chart on Offline - Year-over-year growth 2025-2030 (%)
  • Data Table on Offline - Year-over-year growth 2025-2030 (%)
9.4 Online - Market size and forecast 2025-2030
  • Chart on Online - Market size and forecast 2025-2030 ($ million)
  • Data Table on Online - Market size and forecast 2025-2030 ($ million)
  • Chart on Online - Year-over-year growth 2025-2030 (%)
  • Data Table on Online - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Formulation
10.1 Market segments
  • Chart on Formulation - Market share 2025-2030 (%)
  • Data Table on Formulation - Market share 2025-2030 (%)
10.2 Comparison by Formulation
  • Chart on Comparison by Formulation
  • Data Table on Comparison by Formulation
10.3 Silicone-based - Market size and forecast 2025-2030
  • Chart on Silicone-based - Market size and forecast 2025-2030 ($ million)
  • Data Table on Silicone-based - Market size and forecast 2025-2030 ($ million)
  • Chart on Silicone-based - Year-over-year growth 2025-2030 (%)
  • Data Table on Silicone-based - Year-over-year growth 2025-2030 (%)
10.4 Water-based - Market size and forecast 2025-2030
  • Chart on Water-based - Market size and forecast 2025-2030 ($ million)
  • Data Table on Water-based - Market size and forecast 2025-2030 ($ million)
  • Chart on Water-based - Year-over-year growth 2025-2030 (%)
  • Data Table on Water-based - Year-over-year growth 2025-2030 (%)
10.5 Oil-based - Market size and forecast 2025-2030
  • Chart on Oil-based - Market size and forecast 2025-2030 ($ million)
  • Data Table on Oil-based - Market size and forecast 2025-2030 ($ million)
  • Chart on Oil-based - Year-over-year growth 2025-2030 (%)
  • Data Table on Oil-based - Year-over-year growth 2025-2030 (%)
10.6 Others - Market size and forecast 2025-2030
  • Chart on Others - Market size and forecast 2025-2030 ($ million)
  • Data Table on Others - Market size and forecast 2025-2030 ($ million)
  • Chart on Others - Year-over-year growth 2025-2030 (%)
  • Data Table on Others - Year-over-year growth 2025-2030 (%)
10.7 Market opportunity by Formulation
  • Market opportunity by Formulation ($ million)
  • Data Table on Market opportunity by Formulation ($ million)
11 Customer Landscape
11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
  • Chart on Market share by geography 2025-2030 (%)
  • Data Table on Market share by geography 2025-2030 (%)
12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2025-2030
  • Chart on APAC - Market size and forecast 2025-2030 ($ million)
  • Data Table on APAC - Market size and forecast 2025-2030 ($ million)
  • Chart on APAC - Year-over-year growth 2025-2030 (%)
  • Data Table on APAC - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - APAC
  • Data Table on Regional Comparison - APAC
12.3.1 China - Market size and forecast 2025-2030
  • Chart on China - Market size and forecast 2025-2030 ($ million)
  • Data Table on China - Market size and forecast 2025-2030 ($ million)
  • Chart on China - Year-over-year growth 2025-2030 (%)
  • Data Table on China - Year-over-year growth 2025-2030 (%)
12.3.2 Japan - Market size and forecast 2025-2030
  • Chart on Japan - Market size and forecast 2025-2030 ($ million)
  • Data Table on Japan - Market size and forecast 2025-2030 ($ million)
  • Chart on Japan - Year-over-year growth 2025-2030 (%)
  • Data Table on Japan - Year-over-year growth 2025-2030 (%)
12.3.3 India - Market size and forecast 2025-2030
  • Chart on India - Market size and forecast 2025-2030 ($ million)
  • Data Table on India - Market size and forecast 2025-2030 ($ million)
  • Chart on India - Year-over-year growth 2025-2030 (%)
  • Data Table on India - Year-over-year growth 2025-2030 (%)
12.3.4 South Korea - Market size and forecast 2025-2030
  • Chart on South Korea - Market size and forecast 2025-2030 ($ million)
  • Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
  • Chart on South Korea - Year-over-year growth 2025-2030 (%)
  • Data Table on South Korea - Year-over-year growth 2025-2030 (%)
12.3.5 Australia - Market size and forecast 2025-2030
  • Chart on Australia - Market size and forecast 2025-2030 ($ million)
  • Data Table on Australia - Market size and forecast 2025-2030 ($ million)
  • Chart on Australia - Year-over-year growth 2025-2030 (%)
  • Data Table on Australia - Year-over-year growth 2025-2030 (%)
12.3.6 Indonesia - Market size and forecast 2025-2030
  • Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
  • Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
  • Chart on Indonesia - Year-over-year growth 2025-2030 (%)
  • Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
12.4 North America - Market size and forecast 2025-2030
  • Chart on North America - Market size and forecast 2025-2030 ($ million)
  • Data Table on North America - Market size and forecast 2025-2030 ($ million)
  • Chart on North America - Year-over-year growth 2025-2030 (%)
  • Data Table on North America - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - North America
  • Data Table on Regional Comparison - North America
12.4.1 US - Market size and forecast 2025-2030
  • Chart on US - Market size and forecast 2025-2030 ($ million)
  • Data Table on US - Market size and forecast 2025-2030 ($ million)
  • Chart on US - Year-over-year growth 2025-2030 (%)
  • Data Table on US - Year-over-year growth 2025-2030 (%)
12.4.2 Canada - Market size and forecast 2025-2030
  • Chart on Canada - Market size and forecast 2025-2030 ($ million)
  • Data Table on Canada - Market size and forecast 2025-2030 ($ million)
  • Chart on Canada - Year-over-year growth 2025-2030 (%)
  • Data Table on Canada - Year-over-year growth 2025-2030 (%)
12.4.3 Mexico - Market size and forecast 2025-2030
  • Chart on Mexico - Market size and forecast 2025-2030 ($ million)
  • Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
  • Chart on Mexico - Year-over-year growth 2025-2030 (%)
  • Data Table on Mexico - Year-over-year growth 2025-2030 (%)
12.5 Europe - Market size and forecast 2025-2030
  • Chart on Europe - Market size and forecast 2025-2030 ($ million)
  • Data Table on Europe - Market size and forecast 2025-2030 ($ million)
  • Chart on Europe - Year-over-year growth 2025-2030 (%)
  • Data Table on Europe - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - Europe
  • Data Table on Regional Comparison - Europe
12.5.1 Germany - Market size and forecast 2025-2030
  • Chart on Germany - Market size and forecast 2025-2030 ($ million)
  • Data Table on Germany - Market size and forecast 2025-2030 ($ million)
  • Chart on Germany - Year-over-year growth 2025-2030 (%)
  • Data Table on Germany - Year-over-year growth 2025-2030 (%)
12.5.2 UK - Market size and forecast 2025-2030
  • Chart on UK - Market size and forecast 2025-2030 ($ million)
  • Data Table on UK - Market size and forecast 2025-2030 ($ million)
  • Chart on UK - Year-over-year growth 2025-2030 (%)
  • Data Table on UK - Year-over-year growth 2025-2030 (%)
12.5.3 France - Market size and forecast 2025-2030
  • Chart on France - Market size and forecast 2025-2030 ($ million)
  • Data Table on France - Market size and forecast 2025-2030 ($ million)
  • Chart on France - Year-over-year growth 2025-2030 (%)
  • Data Table on France - Year-over-year growth 2025-2030 (%)
12.5.4 Italy - Market size and forecast 2025-2030
  • Chart on Italy - Market size and forecast 2025-2030 ($ million)
  • Data Table on Italy - Market size and forecast 2025-2030 ($ million)
  • Chart on Italy - Year-over-year growth 2025-2030 (%)
  • Data Table on Italy - Year-over-year growth 2025-2030 (%)
12.5.5 Spain - Market size and forecast 2025-2030
  • Chart on Spain - Market size and forecast 2025-2030 ($ million)
  • Data Table on Spain - Market size and forecast 2025-2030 ($ million)
  • Chart on Spain - Year-over-year growth 2025-2030 (%)
  • Data Table on Spain - Year-over-year growth 2025-2030 (%)
12.5.6 The Netherlands - Market size and forecast 2025-2030
  • Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
  • Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
  • Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
  • Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
12.6 South America - Market size and forecast 2025-2030
  • Chart on South America - Market size and forecast 2025-2030 ($ million)
  • Data Table on South America - Market size and forecast 2025-2030 ($ million)
  • Chart on South America - Year-over-year growth 2025-2030 (%)
  • Data Table on South America - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - South America
  • Data Table on Regional Comparison - South America
12.6.1 Brazil - Market size and forecast 2025-2030
  • Chart on Brazil - Market size and forecast 2025-2030 ($ million)
  • Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
  • Chart on Brazil - Year-over-year growth 2025-2030 (%)
  • Data Table on Brazil - Year-over-year growth 2025-2030 (%)
12.6.2 Argentina - Market size and forecast 2025-2030
  • Chart on Argentina - Market size and forecast 2025-2030 ($ million)
  • Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
  • Chart on Argentina - Year-over-year growth 2025-2030 (%)
  • Data Table on Argentina - Year-over-year growth 2025-2030 (%)
12.6.3 Chile - Market size and forecast 2025-2030
  • Chart on Chile - Market size and forecast 2025-2030 ($ million)
  • Data Table on Chile - Market size and forecast 2025-2030 ($ million)
  • Chart on Chile - Year-over-year growth 2025-2030 (%)
  • Data Table on Chile - Year-over-year growth 2025-2030 (%)
12.7 Middle East and Africa - Market size and forecast 2025-2030
  • Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - Middle East and Africa
  • Data Table on Regional Comparison - Middle East and Africa
12.7.1 South Africa - Market size and forecast 2025-2030
  • Chart on South Africa - Market size and forecast 2025-2030 ($ million)
  • Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
  • Chart on South Africa - Year-over-year growth 2025-2030 (%)
  • Data Table on South Africa - Year-over-year growth 2025-2030 (%)
12.7.2 UAE - Market size and forecast 2025-2030
  • Chart on UAE - Market size and forecast 2025-2030 ($ million)
  • Data Table on UAE - Market size and forecast 2025-2030 ($ million)
  • Chart on UAE - Year-over-year growth 2025-2030 (%)
  • Data Table on UAE - Year-over-year growth 2025-2030 (%)
12.7.3 Saudi Arabia - Market size and forecast 2025-2030
  • Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
  • Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
  • Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
  • Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
12.7.4 Egypt - Market size and forecast 2025-2030
  • Chart on Egypt - Market size and forecast 2025-2030 ($ million)
  • Data Table on Egypt - Market size and forecast 2025-2030 ($ million)
  • Chart on Egypt - Year-over-year growth 2025-2030 (%)
  • Data Table on Egypt - Year-over-year growth 2025-2030 (%)
12.7.5 Turkey - Market size and forecast 2025-2030
  • Chart on Turkey - Market size and forecast 2025-2030 ($ million)
  • Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
  • Chart on Turkey - Year-over-year growth 2025-2030 (%)
  • Data Table on Turkey - Year-over-year growth 2025-2030 (%)
12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
13.1 Market drivers
  • Rising consumer demand for multifunctional product efficacy
  • Expansion of digital distribution and influencer marketing ecosystems
  • Increasing urbanization and evolving grooming standards in emerging economies
13.2 Market challenges
  • Stringent regulatory landscapes and chemical restrictions
  • Proliferation of counterfeit products and brand dilution
  • Volatility in raw material sourcing and supply chain instability
13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
  • Integration of hyper-personalization and artificial intelligence diagnostics
  • Mainstreaming of gender-neutral and men cosmetic solutions
  • Shift toward biotechnology and lab-grown ingredients
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
  • Overview on factors of disruption
14.4 Industry risks
  • Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
15.2 Company ranking index
15.3 Market positioning of companies
  • Matrix on companies position and classification
15.4 Amorepacific Corp.
  • Amorepacific Corp. - Overview
  • Amorepacific Corp. - Business segments
  • Amorepacific Corp. - Key news
  • Amorepacific Corp. - Key offerings
  • Amorepacific Corp. - Segment focus
  • SWOT
15.5 Anastasia Beverly Hills LLC
  • Anastasia Beverly Hills LLC - Overview
  • Anastasia Beverly Hills LLC - Product / Service
  • Anastasia Beverly Hills LLC - Key offerings
  • SWOT
15.6 Avon Products
  • Avon Products - Overview
  • Avon Products - Product / Service
  • Avon Products - Key offerings
  • SWOT
15.7 Chanel Ltd.
  • Chanel Ltd. - Overview
  • Chanel Ltd. - Product / Service
  • Chanel Ltd. - Key offerings
  • SWOT
15.8 Coty Inc.
  • Coty Inc. - Overview
  • Coty Inc. - Business segments
  • Coty Inc. - Key news
  • Coty Inc. - Key offerings
  • Coty Inc. - Segment focus
  • SWOT
15.9 Groupe Clarins
  • Groupe Clarins - Overview
  • Groupe Clarins - Product / Service
  • Groupe Clarins - Key offerings
  • SWOT
15.10 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
  • SWOT
15.11 Kose Corp.
  • Kose Corp. - Overview
  • Kose Corp. - Product / Service
  • Kose Corp. - Key offerings
  • SWOT
15.12 LOreal SA
  • LOreal SA - Overview
  • LOreal SA - Business segments
  • LOreal SA - Key news
  • LOreal SA - Key offerings
  • LOreal SA - Segment focus
  • SWOT
15.13 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key news
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
15.14 Mary Kay Inc.
  • Mary Kay Inc. - Overview
  • Mary Kay Inc. - Product / Service
  • Mary Kay Inc. - Key offerings
  • SWOT
15.15 Natura and Co Holding SA
  • Natura and Co Holding SA - Overview
  • Natura and Co Holding SA - Business segments
  • Natura and Co Holding SA - Key offerings
  • Natura and Co Holding SA - Segment focus
  • SWOT
15.16 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Business segments
  • Shiseido Co. Ltd. - Key news
  • Shiseido Co. Ltd. - Key offerings
  • Shiseido Co. Ltd. - Segment focus
  • SWOT
15.17 The Estee Lauder Co. Inc.
  • The Estee Lauder Co. Inc. - Overview
  • The Estee Lauder Co. Inc. - Product / Service
  • The Estee Lauder Co. Inc. - Key news
  • The Estee Lauder Co. Inc. - Key offerings
  • SWOT
15.18 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT
16 Appendix
16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
16.3 Currency conversion rates for US$
16.4 Research methodology
16.5 Data procurement
  • Information sources
16.6 Data validation
  • Data validation
16.7 Validation techniques employed for market sizing
16.8 Data synthesis
16.9 360-degree market analysis
16.10 List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market by Geography
Exhibits 5: Executive Summary - Chart on Market Segmentation by Product
Exhibits 6: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 7: Executive Summary - Chart on Market Segmentation by Formulation
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Company Market Positioning
Exhibits 11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 12: Chart on Overview on criticality of inputs and factors of differentiation
Exhibits 13: Chart on Overview on factors of disruption
Exhibits 14: Chart on Impact of drivers and challenges in 2025 and 2030
Exhibits 15: Chart on Parent Market
Exhibits 16: Data Table on - Parent Market
Exhibits 17: Chart on Market characteristics analysis
Exhibits 18: Chart on Value chain analysis
Exhibits 19: Data Table on Offerings of companies included in the market definition
Exhibits 20: Market segments
Exhibits 21: Chart on Global - Market size and forecast 2025-2030 ($ million)
Exhibits 22: Data Table on Global - Market size and forecast 2025-2030 ($ million)
Exhibits 23: Chart on Global Market: Year-over-year growth 2025-2030 (%)
Exhibits 24: Data Table on Global Market: Year-over-year growth 2025-2030 (%)
Exhibits 25: Historic Market Size - Data Table on Global Makeup Base Market 2020-2024 ($ million)
Exhibits 26: Historic Market Size - Product Segment 2020-2024 ($ million)
Exhibits 27: Historic Market Size - Distribution Channel Segment 2020-2024 ($ million)
Exhibits 28: Historic Market Size - Formulation Segment 2020-2024 ($ million)
Exhibits 29: Historic Market Size - Geography Segment 2020-2024 ($ million)
Exhibits 30: Historic Market Size - Country Segment 2020-2024 ($ million)
Exhibits 31: Five forces analysis - Comparison between 2025 and 2030
Exhibits 32: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibits 33: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibits 34: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibits 35: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibits 36: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibits 37: Chart on Market condition - Five forces 2025 and 2030
Exhibits 38: Chart on Product - Market share 2025-2030 (%)
Exhibits 39: Data Table on Product - Market share 2025-2030 (%)
Exhibits 40: Chart on Comparison by Product
Exhibits 41: Data Table on Comparison by Product
Exhibits 42: Chart on Foundation - Market size and forecast 2025-2030 ($ million)
Exhibits 43: Data Table on Foundation - Market size and forecast 2025-2030 ($ million)
Exhibits 44: Chart on Foundation - Year-over-year growth 2025-2030 (%)
Exhibits 45: Data Table on Foundation - Year-over-year growth 2025-2030 (%)
Exhibits 46: Chart on Powder - Market size and forecast 2025-2030 ($ million)
Exhibits 47: Data Table on Powder - Market size and forecast 2025-2030 ($ million)
Exhibits 48: Chart on Powder - Year-over-year growth 2025-2030 (%)
Exhibits 49: Data Table on Powder - Year-over-year growth 2025-2030 (%)
Exhibits 50: Chart on Concealer - Market size and forecast 2025-2030 ($ million)
Exhibits 51: Data Table on Concealer - Market size and forecast 2025-2030 ($ million)
Exhibits 52: Chart on Concealer - Year-over-year growth 2025-2030 (%)
Exhibits 53: Data Table on Concealer - Year-over-year growth 2025-2030 (%)
Exhibits 54: Chart on Primer - Market size and forecast 2025-2030 ($ million)
Exhibits 55: Data Table on Primer - Market size and forecast 2025-2030 ($ million)
Exhibits 56: Chart on Primer - Year-over-year growth 2025-2030 (%)
Exhibits 57: Data Table on Primer - Year-over-year growth 2025-2030 (%)
Exhibits 58: Market opportunity by Product ($ million)
Exhibits 59: Data Table on Market opportunity by Product ($ million)
Exhibits 60: Chart on Distribution Channel - Market share 2025-2030 (%)
Exhibits 61: Data Table on Distribution Channel - Market share 2025-2030 (%)
Exhibits 62: Chart on Comparison by Distribution Channel
Exhibits 63: Data Table on Comparison by Distribution Channel
Exhibits 64: Chart on Offline - Market size and forecast 2025-2030 ($ million)
Exhibits 65: Data Table on Offline - Market size and forecast 2025-2030 ($ million)
Exhibits 66: Chart on Offline - Year-over-year growth 2025-2030 (%)
Exhibits 67: Data Table on Offline - Year-over-year growth 2025-2030 (%)
Exhibits 68: Chart on Online - Market size and forecast 2025-2030 ($ million)
Exhibits 69: Data Table on Online - Market size and forecast 2025-2030 ($ million)
Exhibits 70: Chart on Online - Year-over-year growth 2025-2030 (%)
Exhibits 71: Data Table on Online - Year-over-year growth 2025-2030 (%)
Exhibits 72: Market opportunity by Distribution Channel ($ million)
Exhibits 73: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 74: Chart on Formulation - Market share 2025-2030 (%)
Exhibits 75: Data Table on Formulation - Market share 2025-2030 (%)
Exhibits 76: Chart on Comparison by Formulation
Exhibits 77: Data Table on Comparison by Formulation
Exhibits 78: Chart on Silicone-based - Market size and forecast 2025-2030 ($ million)
Exhibits 79: Data Table on Silicone-based - Market size and forecast 2025-2030 ($ million)
Exhibits 80: Chart on Silicone-based - Year-over-year growth 2025-2030 (%)
Exhibits 81: Data Table on Silicone-based - Year-over-year growth 2025-2030 (%)
Exhibits 82: Chart on Water-based - Market size and forecast 2025-2030 ($ million)
Exhibits 83: Data Table on Water-based - Market size and forecast 2025-2030 ($ million)
Exhibits 84: Chart on Water-based - Year-over-year growth 2025-2030 (%)
Exhibits 85: Data Table on Water-based - Year-over-year growth 2025-2030 (%)
Exhibits 86: Chart on Oil-based - Market size and forecast 2025-2030 ($ million)
Exhibits 87: Data Table on Oil-based - Market size and forecast 2025-2030 ($ million)
Exhibits 88: Chart on Oil-based - Year-over-year growth 2025-2030 (%)
Exhibits 89: Data Table on Oil-based - Year-over-year growth 2025-2030 (%)
Exhibits 90: Chart on Others - Market size and forecast 2025-2030 ($ million)
Exhibits 91: Data Table on Others - Market size and forecast 2025-2030 ($ million)
Exhibits 92: Chart on Others - Year-over-year growth 2025-2030 (%)
Exhibits 93: Data Table on Others - Year-over-year growth 2025-2030 (%)
Exhibits 94: Market opportunity by Formulation ($ million)
Exhibits 95: Data Table on Market opportunity by Formulation ($ million)
Exhibits 96: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 97: Chart on Market share by geography 2025-2030 (%)
Exhibits 98: Data Table on Market share by geography 2025-2030 (%)
Exhibits 99: Chart on Geographic comparison
Exhibits 100: Data Table on Geographic comparison
Exhibits 101: Chart on APAC - Market size and forecast 2025-2030 ($ million)
Exhibits 102: Data Table on APAC - Market size and forecast 2025-2030 ($ million)
Exhibits 103: Chart on APAC - Year-over-year growth 2025-2030 (%)
Exhibits 104: Data Table on APAC - Year-over-year growth 2025-2030 (%)
Exhibits 105: Chart on Regional Comparison - APAC
Exhibits 106: Data Table on Regional Comparison - APAC
Exhibits 107: Chart on China - Market size and forecast 2025-2030 ($ million)
Exhibits 108: Data Table on China - Market size and forecast 2025-2030 ($ million)
Exhibits 109: Chart on China - Year-over-year growth 2025-2030 (%)
Exhibits 110: Data Table on China - Year-over-year growth 2025-2030 (%)
Exhibits 111: Chart on Japan - Market size and forecast 2025-2030 ($ million)
Exhibits 112: Data Table on Japan - Market size and forecast 2025-2030 ($ million)
Exhibits 113: Chart on Japan - Year-over-year growth 2025-2030 (%)
Exhibits 114: Data Table on Japan - Year-over-year growth 2025-2030 (%)
Exhibits 115: Chart on India - Market size and forecast 2025-2030 ($ million)
Exhibits 116: Data Table on India - Market size and forecast 2025-2030 ($ million)
Exhibits 117: Chart on India - Year-over-year growth 2025-2030 (%)
Exhibits 118: Data Table on India - Year-over-year growth 2025-2030 (%)
Exhibits 119: Chart on South Korea - Market size and forecast 2025-2030 ($ million)
Exhibits 120: Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
Exhibits 121: Chart on South Korea - Year-over-year growth 2025-2030 (%)
Exhibits 122: Data Table on South Korea - Year-over-year growth 2025-2030 (%)
Exhibits 123: Chart on Australia - Market size and forecast 2025-2030 ($ million)
Exhibits 124: Data Table on Australia - Market size and forecast 2025-2030 ($ million)
Exhibits 125: Chart on Australia - Year-over-year growth 2025-2030 (%)
Exhibits 126: Data Table on Australia - Year-over-year growth 2025-2030 (%)
Exhibits 127: Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
Exhibits 128: Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
Exhibits 129: Chart on Indonesia - Year-over-year growth 2025-2030 (%)
Exhibits 130: Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
Exhibits 131: Chart on North America - Market size and forecast 2025-2030 ($ million)
Exhibits 132: Data Table on North America - Market size and forecast 2025-2030 ($ million)
Exhibits 133: Chart on North America - Year-over-year growth 2025-2030 (%)
Exhibits 134: Data Table on North America - Year-over-year growth 2025-2030 (%)
Exhibits 135: Chart on Regional Comparison - North America
Exhibits 136: Data Table on Regional Comparison - North America
Exhibits 137: Chart on US - Market size and forecast 2025-2030 ($ million)
Exhibits 138: Data Table on US - Market size and forecast 2025-2030 ($ million)
Exhibits 139: Chart on US - Year-over-year growth 2025-2030 (%)
Exhibits 140: Data Table on US - Year-over-year growth 2025-2030 (%)
Exhibits 141: Chart on Canada - Market size and forecast 2025-2030 ($ million)
Exhibits 142: Data Table on Canada - Market size and forecast 2025-2030 ($ million)
Exhibits 143: Chart on Canada - Year-over-year growth 2025-2030 (%)
Exhibits 144: Data Table on Canada - Year-over-year growth 2025-2030 (%)
Exhibits 145: Chart on Mexico - Market size and forecast 2025-2030 ($ million)
Exhibits 146: Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
Exhibits 147: Chart on Mexico - Year-over-year growth 2025-2030 (%)
Exhibits 148: Data Table on Mexico - Year-over-year growth 2025-2030 (%)
Exhibits 149: Chart on Europe - Market size and forecast 2025-2030 ($ million)
Exhibits 150: Data Table on Europe - Market size and forecast 2025-2030 ($ million)
Exhibits 151: Chart on Europe - Year-over-year growth 2025-2030 (%)
Exhibits 152: Data Table on Europe - Year-over-year growth 2025-2030 (%)
Exhibits 153: Chart on Regional Comparison - Europe
Exhibits 154: Data Table on Regional Comparison - Europe
Exhibits 155: Chart on Germany - Market size and forecast 2025-2030 ($ million)
Exhibits 156: Data Table on Germany - Market size and forecast 2025-2030 ($ million)

Executive Summary

The following companies are recognized as the key players in the global global makeup base market: Amorepacific Corp., Anastasia Beverly Hills LLC, Avon Products, Boohoo Group Plc, Chanel Ltd., Coty Inc., Groupe Clarins, Indigo Private Label, Kao Corp., Kose Corp., LADY BURD, LOreal SA, LVMH Moet Hennessy, Mary Kay Inc., Natura and Co Holding SA, PINNACLE COSMETICS, Shiseido Co. Ltd., The Estee Lauder Co. Inc., Unilever PLC, Vellvette Lifestyle Pvt. Ltd..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is integration of hyper-personalization and artificial intelligence diagnostics."

According to the report, one of the major drivers for this market is the rising consumer demand for multifunctional product efficacy.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amorepacific Corp.
  • Anastasia Beverly Hills LLC
  • Avon Products
  • Boohoo Group PLC
  • Chanel Ltd.
  • Coty Inc.
  • Groupe Clarins
  • Indigo Private Label
  • Kao Corp.
  • Kose Corp.
  • LADY BURD
  • LOreal SA
  • LVMH Moet Hennessy
  • Mary Kay Inc.
  • Natura and Co Holding SA
  • PINNACLE COSMETICS
  • Shiseido Co. Ltd.
  • The Estee Lauder Co. Inc.
  • Unilever PLC
  • Vellvette Lifestyle Pvt. Ltd.