Canned Tuna Market Insights, Analysis and Forecast 2026-2031

The canned tuna market is a cornerstone of the global shelf-stable protein sector, currently undergoing a significant transition toward sustainability-led premiumization and supply chain vertical integration. Once a low-margin commodity, canned tuna is being revitalized by "clean-label" innovations, such as the shift from oil-filled cans to flavored pouches and the widespread adoption of MSC (Marine Stewardship Council) certifications. The industry is characterized by massive consolidation, with major Asian traders acquiring iconic Western brands to control the entire value chain - from "hook to shelf." Global demand is increasingly driven by the rising cost of fresh animal proteins and a consumer focus on the high Omega-3 and protein density of tuna. The global canned tuna market is estimated to reach a valuation of USD 10.0-23.0 billion in 2026, with compound annual growth rates (CAGR) projected to accelerate to 2.5%-8.1% through 2031.

Application and Distribution Channel Analysis

Supermarkets & Hypermarkets This remains the primary distribution channel, holding approximately 65%-70% of market share. Large retailers are increasingly collaborating with brands to launch "private-label" sustainable lines, which now account for a significant portion of volume in the European and North American markets.

Online Distribution Recognized as the fastest-growing channel (10.5%-14.0% CAGR). The non-perishable and stackable nature of canned tuna makes it ideal for bulk purchasing via e-commerce. Digital platforms are also the primary outlet for specialized, premium brands like Conservas Ortiz and American Tuna.

Specialty Stores & Others Expanding at a steady 3.0%-6.5%. This segment focuses on high-end, "artisanal" canned seafood (Ventresca, Bonito del Norte) and the growing "foodservice" demand for large-format canned tuna used in salads and sandwiches in the commercial sector.

Product Type Analysis and Trends

Skipjack (Katsuwonus pelamis) The volume leader, accounting for over 50% of the market. Due to its high reproductive rate and lower mercury levels, skipjack is the primary species for mass-market "light" tuna. It is increasingly the focus of FAD-free (Fish Aggregating Device) sustainability programs.

Yellowfin (Thunnus albacares) Projected as the fastest-growing type (~5.5%-9.0% CAGR). Yellowfin is positioned as a "premium" alternative to skipjack, favored for its firmer texture and richer flavor. It is the dominant species in the growing "gourmet pouch" and "lightly seasoned" categories.

Others (Albacore, Bigeye, Bluefin) Albacore ("White Tuna") remains a staple in North America, while ultra-premium Bluefin is seeing growth in the specialized "canned sashimi-grade" niche in Japan and high-end European markets.

Key Market Players and Strategic Consolidation

The competitive landscape is defined by the dominance of three global giants and recent high-value European acquisitions.

Thai Union Group PCL: The world’s largest producer, owning brands such as Chicken of the Sea, John West, and Mareblu. In 2024, Thai Union reported its third-highest revenue ever, driven by a 7.1% surge in ambient seafood sales. The company is currently executing its "SeaChange® 2030" strategy, aiming for 100% electronic or human observer monitoring of its tuna supply chain by 2026.

FCF Co., Ltd. (Bumble Bee): In 2020, the Taiwanese tuna trader FCF acquired Bumble Bee Foods for $928 million following the latter's bankruptcy. By 2025, FCF has successfully integrated Bumble Bee into its global sourcing network, focusing on 100% MSC certification for its longline tuna fisheries.

NewPrinces S.p.A. (formerly Newlat Food): In a landmark July 2024 deal, the Italian group Newlat acquired the Princes Group from Mitsubishi Corporation for £700 million. In April 2025, the company rebranded to NewPrinces S.p.A., creating a pan-European leader in canned seafood and ambient food.

Bolton Group & Wild Planet: In 2021, Italy’s Bolton Group acquired Wild Planet Foods, the U.S. leader in pole-and-line sustainable tuna. This move, combined with Bolton's ownership of Rio Mare and Tri Marine, has solidified its position as the global benchmark for ethically sourced canned tuna.

Regional Market Distribution

Europe: The largest market (~35% share), led by Italy, Spain, and France. European consumers have the highest per-capita consumption and the strictest requirements for traceability and sustainable labeling.

North America: A mature market where growth is driven by pouch formats and "flavored" tuna kits. The U.S. remains the world's largest individual market for canned albacore and skipjack.

Asia-Pacific: The fastest-growing region. Led by Century Pacific (Philippines) and Dongwon (South Korea), the region is seeing a shift toward western-style canned tuna consumption as a convenient, high-protein alternative to fresh fish.

Market Opportunities and Challenges

Opportunities: The rise of "Functional Tuna" - cans fortified with extra Vitamin D or specific oils - appeals to the health-conscious "biohacking" community. Additionally, Blockchain Traceability (QR codes on cans) is becoming a standard feature to build consumer trust regarding labor practices on fishing vessels.

Challenges: Price Volatility of raw tuna (driven by climate-affected catch rates) and rising tinplate costs for cans are pressuring manufacturer margins. Furthermore, the market faces increasing competition from "Alt-Tuna" (plant-based seafood), which is beginning to gain traction in the European retail sector.

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