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India Laundry Care Market Outlook, 2027-28

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    Report

  • 100 Pages
  • November 2022
  • Region: India
  • Bonafide Research
  • ID: 5685075
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The report titled India Laundry Care Market Outlook, 2027-28 gives synoptic analysis of the Laundry care market of the Indian sub-continent. Globally, the laundry care is observed to be a chore but the Indians have a holistic approach about the laundry care. Laundry care has been observed with the efficiency of the home master or housewives. Hence, laundry care is among the most important of the household daily activities. Traditionally, the Indian used various substitutes for washing clothes. Solution made by soaking and boiling reetha along with salts was a proven method to clean dirty clothes. Moreover, the white clothes were blued with natural indigo plant powder to remove the yellow haze. But with the swaying time, indigenous companies developed the detergents and blue (traditionally called as Neel) which proved to be the best for washing clothes.

The overall laundry care market consists of Detergent and fabric care products. Detergents are widely available with infused scents such as rose, jasmine, sandalwood, etc. with their types such as powder detergents, detergent bar and liquid detergents. The detergent market is spread into organized and unorganized segments with demographics of rural and urban sales. The bar detergents are widely preferable in rural areas whereas the powder & liquid are targeted for urban markets. Ghari, brand name of Rohit surfactants has the highest detergent market share followed by other brands such as Surf Excel, Ariel, Rin, etc.

The fabric care segment consists of fabric whiteners (blue/neel) and fabric conditioners/softeners. Due to increasing awareness about hygiene and safety of clothes, the fabric conditioner market is growing at a consistent stage. Moreover, advancements in products such as dryer sheets, woollen balls, and multifunctional detergents have led the market flourish with new products. The whitener brand Ujala by Jyothy laboratories is leading the market with highest market share whereas in fabric conditioner division, the brand Ezee by Godrej accounts the highest market share.

The Indian laundry care market has grown with a historical CAGR of around 10% till the year 2021-22. Laundry care products being a necessity, the demand for it will increase gradually. Moreover, the efforts of various brands to develop new and consistent products will attract the people to buy more. Recently, Hindustan Unilever Limited launched a new detergent brand 'love & care' which will help to wash the sensitive fabric such as silk, chiffon, georgette. Brocades etc. without harming them. This brand was launched after when HUL surveyed that a major proportion of Indians get their sensitive fabrics dry cleaned to their nearer laundry stores. Some conditioner brands such as Ezee has integrated their product which can be used for woollens as well as for normal clothes also. Furthermore, the Indian market being price sensitive, the brands are trying to make products price efficient in order to attract maximum consumers.

Being a competitive landscape, the laundry care brands are building communal relations targeting the regions. They promote their products by building faith on trials. The famous payoff line of Ghari detergent, pehle istamaal karein fir vihwas karein,Nirma detergent sabki pasand Nirma, detergent brand Tide kyun? chaunk gaye? detergent brand Surf Excel's Daag ache hain and fabric conditioner brand Ezee kapde rakhe naye ke naye are the famous ones. The fabric whitener brand Ujala's tagline chaar boondon wala ujala shows that the product is consistent enough on minimum consumption. All these efforts have helped the brands to build faith among the consumers.

The key players of the Indian laundry care market are Hindustan Unilever Limited, Rohit surfactants, Nirma, Procter & Gamble, Jyothy Laboratories, Reckitt Benckiser and several domestic and international companies.

Covered in the report:

  • India laundry care market
  • India detergent market
  • India fabric care market
  • Market trends & developments
  • Key facts about the leading market players
How it will help solving your strategic decision making process?
  • India laundry care market scenario (historical & forecast)
  • India laundry care market size (historical & forecast)
  • India laundry care market share ( by company, brand, category, demographics, sales channel)
  • India detergent market scenario (historical & forecast)
  • India detergent market size (historical & forecast- powder, bar & liquid detergent)
  • India detergent market share (by region, product type, demographics & sales channel )
  • India organised detergent market scenario (historical & forecast)
  • India organised detergent market size (historical & forecast- popular, mid range & premium)
  • India organized detergent market share (company ,brand, sub category)
  • India unorganised detergent market
  • India fabric care market scenario (historical & forecast)
  • India fabric care market size (historical & forecast)
  • India fabric care market share (by company, segment, brand, demographics & sales channel)
  • India fabric whitener/blue market scenario(historical & forecast)
  • India fabric whitener/blue market size (historical & forecast)
  • India fabric whitener/blue market share ( by brand, demographic area, sales channel)
  • India fabric conditioner/softener market scenario (historical & forecast)
  • India fabric conditioner/softener market size (historical & forecast)
  • India fabric conditioner/softener market share (by brand, demographic area, sales channel)
  • Product price variant analysis
  • Recent developments & innovations
  • Description of raw materials & manufacturing processes
  • Strategic recommendations
  • Company profiles of leading companies

Intended audience

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Laundry Care Market Outlook
4.1. Market Size By Value
4.2. Market Share
4.2.1. By Company
4.2.2. By Brand
4.2.3. By Demographics
4.2.4. By Sales Channel
4.2.5. By Category
5. India Detergent Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Powder Detergent Market
5.1.3. Bar Detergent Market
5.1.4. Liquid Detergent Market
5.2. Market Share
5.2.1. By Region
5.2.2. By Demographics
5.2.3. By Sales Channel
5.2.4. By Product Type
5.3. India Organized Detergent Market Outlook
5.3.1. Market Size By Value
5.3.1.1. Overall Market
5.3.1.2. Mass Detergent Market
5.3.1.3. Mid-range Detergent Market
5.3.1.4. Premium Detergent Market
5.3.2. Market Share
5.3.2.1. By Company
5.3.2.2. By Brand
5.3.2.3. By Sub-Category
5.4. India Unorganized Market Outlook
6. India Fabric Care Market Outlook
6.1. Market Size By Value
6.2. Market Share
6.2.1. By Company
6.2.2. By Brand
6.2.3. By Segment
6.2.4. By Demographics
6.2.5. By Sales Channel
6.3. India Fabric Whitener/Blue Market Outlook
6.3.1. Market Size By Value
6.3.2. Market Share
6.3.2.1. By Brand
6.3.2.2. By Demographics
6.3.2.3. By Sales Channel
6.4. India Fabric Conditioner/Softener Market Outlook
6.4.1. Market Size By Value
6.4.2. Market Share
6.4.2.1. By Brand
6.4.2.2. By Demographics
6.4.2.3. By Sales Channel
7. Recent Developments
8. Product Price & Variant Analysis
8.1. Powder Detergent
8.2. Bar Detergent
8.3. Liquid Detergent
8.4. Fabric Whitener/Blue
8.5. Fabric Conditioner/Softener
9. India Laundry Care Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
11. Competitive Landscape
11.1. Porter`s Five Forces
11.2. Company Profiles
11.2.1. Hindustan Unilever Limited
11.2.1.1. Company Snapshot
11.2.1.2. Company Overview
11.2.1.3. Financial Highlights
11.2.1.4. Geographic Insights
11.2.1.5. Business Segment & Performance
11.2.1.6. Product Portfolio
11.2.1.7. Key Executives
11.2.1.8. Strategic Moves & Developments
11.2.2. Procter & Gamble Home Products Ltd.
11.2.3. Rohit Surfactants Private Limited
11.2.4. Nirma Limited
11.2.5. Jyothy Laboratories Limited
11.2.6. Godrej Consumer Products Ltd.
11.2.7. Reckitt Benckiser (India) Ltd.
11.2.8. Marico Limited
11.2.9. Wipro Consumer Care and Lighting Ltd.
11.2.10. Pidilite Industries Limited
11.2.11. Dabur India Limited
12. Strategic Recommendation’s13. Disclaimer
List of Figures
Figure 1: India Population 2017-2021 (In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Laundry Care Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 5: India Laundry Care Market Share By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 6: India Laundry Care Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 7: India Laundry Care Market Share By Category (2016-17, 2021-22 & 2027-28F)
Figure 8: India Overall Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 9: India Detergent Market Share By Region (2016-2017, 2021-22 & 2027-28F)
Figure 10: India Detergent Market Share By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 11: India Detergent Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 12: India Detergent Market Share By Product Type, (2016-17, 2021-22 & 2027-28F)
Figure 13: India Overall Organized Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 14: India Detergent Market Share By Sub-Category (2016-17, 2021-22 & 2027-28F)
Figure 15: India Unorganized Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 16: India Fabric Care Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 17: India Fabric Care Market Share By Segment (2016-2017, 2021-22 & 2027-28F)
Figure 18: India Fabric Care Market Share By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 19: India Fabric Care Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 20: India Fabric Whitener/Blue Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 21: India Fabric Whitener/Blue Market Share By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 22: India Fabric Whitener/Blue Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 23: India Fabric Conditioner/Softener Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 24: India Fabric Conditioner/Softener Market Share By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 25: India Fabric Conditioner/Softener Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 26: Porter's Five Forces of India Laundry Care Market
List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Laundry Care Market Share By Company (2021-22)
Table 4: India Laundry Care Market Share and Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 5: India Powder Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 6: India Bar Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 7: India Liquid Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 8: India Mass Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 9: India Mid-range Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 10: India Premium Detergent Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 11: India Organized Detergent Market Share By Company (2021)
Table 12: India Organized Detergent Market Share and Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 13: India Fabric Care Market Share By Company (2021)
Table 14: India Fabric Care Market Share and Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 15: India Laundry Care Market Share and Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 16: India Laundry Care Market Share and Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 17: Product, Price and Variant Analysis of Powder Detergents in India (Price/1kg)
Table 18: Product, Price and Variant Analysis of Bar Detergents in India (Price/100gm)
Table 19: Product, Price and Variant Analysis of Liquid Detergents in India (Price/1 litre)
Table 20: Product, Price and Variant Analysis of Fabric Whiteners/Blue in India (Price/200ml)
Table 21: Product, Price and Variant Analysis of Fabric Conditioners/Softeners in India (Price/200ml)