The set-top box market in Asia Pacific is expected to grow from US$ 8,293.47 million in 2022 to US$ 10,826.87 million by 2028. It is estimated to grow at a CAGR of 4.5% from 2022 to 2028.
In addition to a booming direct-to-home satellite market, the country is approaching completing its cable TV system digitization goal. By the quarter ending in September 2019, the country had around 69.30 million subscribers of satellite cable connections. Moreover, according to the Telecom Regulatory Authority of India (TRAI), the highest subscriber base was registered in 2019; in March 2019, the country registered 72.44 million active subscribers.
Further, the high demand for high-definition (HD) picture quality is also influencing the growth of the set-top box market across the region. HD set-top boxes are equipped with HD and standard (SD) channels. In March 2018, Dish TV India Limited announced the completion of its merger with Videocon D2h Limited. With this merger, they formed one of India's largest listed media companies, with a vow to reduce set-top box procurement costs. Most STBs continue to provide HD content as their middle-of-the-market offering, with the higher-end STBs shifting toward 4K and 8K programming while the lower-end STBs mainly offer SD. HD streaming is often available with SD in STB subscriptions, although at a higher cost.
Over a broad region, satellite technology continues to be crucial in delivering video information to end viewers. The 2022 Micro LED, Neo QLED, and Lifestyle TVs were unveiled by Samsung Electronics in 2022. Samsung's 2022 Smart TVs include a new Smart Hub that prioritizes content curation and discovery regarding users' viewing preferences. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would reflect on the growth of the set-top box market in the coming years.
A few key players dominating the Asia Pacific set-top box market are Advanced Digital Broadcast; Altech UEC; Commscope Inc.; Huawei Technologies Co., Ltd.; Humax Holdings; Kaonmedia Co., Ltd.; Sagemcom; Shenzhen Cozhou Electronics Co., Ltd (Coship); Skyworth Group Co., Ltd.; Technicolor SA; and Zinwell Corporation.
In addition to a booming direct-to-home satellite market, the country is approaching completing its cable TV system digitization goal. By the quarter ending in September 2019, the country had around 69.30 million subscribers of satellite cable connections. Moreover, according to the Telecom Regulatory Authority of India (TRAI), the highest subscriber base was registered in 2019; in March 2019, the country registered 72.44 million active subscribers.
Further, the high demand for high-definition (HD) picture quality is also influencing the growth of the set-top box market across the region. HD set-top boxes are equipped with HD and standard (SD) channels. In March 2018, Dish TV India Limited announced the completion of its merger with Videocon D2h Limited. With this merger, they formed one of India's largest listed media companies, with a vow to reduce set-top box procurement costs. Most STBs continue to provide HD content as their middle-of-the-market offering, with the higher-end STBs shifting toward 4K and 8K programming while the lower-end STBs mainly offer SD. HD streaming is often available with SD in STB subscriptions, although at a higher cost.
Over a broad region, satellite technology continues to be crucial in delivering video information to end viewers. The 2022 Micro LED, Neo QLED, and Lifestyle TVs were unveiled by Samsung Electronics in 2022. Samsung's 2022 Smart TVs include a new Smart Hub that prioritizes content curation and discovery regarding users' viewing preferences. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would reflect on the growth of the set-top box market in the coming years.
Asia Pacific Set Top Box Market Segmentation
The Asia Pacific set-top box market is segmented by product, content quality, and country. Based on product, the market is segmented into cable, satellite, IPTV, and others. The cable segment dominated the market in 2022. Based on content quality, the market is segmented into Standard Definition (SD), High-Definition (HD), and 4K. The High-Definition (HD) segment dominated the market in 2022. Based on country, the market is segmented into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. Further, China dominated the market in 2022.A few key players dominating the Asia Pacific set-top box market are Advanced Digital Broadcast; Altech UEC; Commscope Inc.; Huawei Technologies Co., Ltd.; Humax Holdings; Kaonmedia Co., Ltd.; Sagemcom; Shenzhen Cozhou Electronics Co., Ltd (Coship); Skyworth Group Co., Ltd.; Technicolor SA; and Zinwell Corporation.
Table of Contents
1. Introduction
3. Research Methodology
4. APAC Set Top Box Market Landscape
5. APAC Set Top Box Market - Key Market Dynamics
6. Set Top Box Market - APAC Analysis
7. APAC Set Top Box Market - By Product
8. APAC Set Top Box Market - By Content Quality
9. APAC Set Top Box Market - Country Analysis
10. Industry Landscape
11. Company Profiles
12. Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Advanced Digital Broadcast
- Altech UEC
- Commscope Inc.
- Huawei Technologies Co., Ltd.
- Humax Holdings
- Kaonmedia Co., Ltd.
- Sagemcom
- Shenzhen Cozhou Electronics Co., Ltd (Coship)
- Skyworth Group Co., Ltd.
- Technicolor SA
- Zinwell Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 128 |
| Published | October 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 8293.47 Million |
| Forecasted Market Value ( USD | $ 10826.87 Million |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Asia Pacific |
