Profile of retailer's shopper base, key performance indicators, sales and market shares
Tesco attracts customers primarily between 35-64 years old, and with female shoppers accounting for 60.6% of the consumer base. Tesco's position in the Hungarian clothing & footwear market has fallen over the past few years as it has faced challenges in retaining its market share, with it decreasing from 1.3% in 2017 to 1.0% in 2020. While the retailer's operations have not been directly impacted by the Russia-Ukraine conflict, the resulting increase in inflation and shortage of raw materials will have indirectly affected Tesco's sales in Hungary.
Tesco attracts customers primarily between 35-64 years old, and with female shoppers accounting for 60.6% of the consumer base. Tesco's position in the Hungarian clothing & footwear market has fallen over the past few years as it has faced challenges in retaining its market share, with it decreasing from 1.3% in 2017 to 1.0% in 2020. While the retailer's operations have not been directly impacted by the Russia-Ukraine conflict, the resulting increase in inflation and shortage of raw materials will have indirectly affected Tesco's sales in Hungary.
Scope
- Tesco's value price positioning in apparel appeals to price-conscious Hungarian consumers
- Lack of an online presence in clothing & footwear has restrained Tesco's market share
- Humanitarian acts and a focus on its Clubcard scheme will help Tesco boost shopper loyalty
Reasons to Buy
- Gain a comprehensive knowledge on Tesco's business and develop a competitive advantage
- Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing & footwear market segment in Hungary
Table of Contents
- Executive Summary
- Tesco Retail Shopper Profile
- Hungary clothing & footwear shopper profile
- Where Hungarian consumers purchase clothing & footwear
- Retailers used for other categories
- Tesco Overview
- Snapshot of proposition
- Key performance indicators
- Global sales split
- Sales And Market Shares
- Apparel market
- Tesco’s market share
- Top 10 retailers’ market share
- Tesco’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- H&M
- CCC
- Pepco
- Deichmann
- New Yorker
- C&A
- Zara
- Decathlon
- Players Room
- Nike
