United Kingdom (UK) Major Kitchen Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration, and dishwashing. Consumer data is based on our July 2022 UK major kitchen appliances survey, using a panel of 2,000 nationally representative consumers.
Scope
- Currys is the most shopped retailer for major kitchen appliances
- Value for money is the biggest driver of brand choice when purchasing major kitchen appliances
- Buying to replace is the most popular reason for purchasing a major kitchen appliance
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Replacement Cycle
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Brand Conversion Rates, by subcategory, 2022
- Drivers of Brand Choice by Brand, 2022
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Retailer Profile - Currys, 2022
- Retailer Profile - Amazon, 2022
- Retailer Profile - Argos, 2022
- Retailer Profile - AO, 2022
- Retailer Profile - B&Q, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Brands Considered & Purchased, 2022
- Drivers of Brand Choice, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Major Kitchen Appliances, 2022
- Satisfaction with Online Shopping for Major Kitchen Appliances, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Reason for buying a built-in appliance, 2022
- Reason for buying freestanding appliance, 2022
- Reason for buying multiple appliances, 2022
- Reasons that can convince you to buy multiple appliances, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Currys
- Amazon
- Argos
- AO
- B&Q
- John Lewis & Partners
- ASDA
- IKEA
- Very
- Marks Electrical
