Delta Air Lines, Inc - Digital Transformation Strategies

Delta Air Lines Inc (Delta Air Lines) is a global airline company, which provides scheduled air transportation for passengers and cargo. Its service portfolio includes passenger transport; cargo transport; aircraft management; professional security; training and consulting; aviation solutions; vacation packages; and maintenance, repair, and overhaul (MRO). It also has bilateral and multilateral marketing alliances with foreign airlines, and service agreements with multiple domestic regional air carriers and serves passengers primarily in small and medium-sized cities. It also has joint venture agreements with Air France and KLM, Virgin Atlantic, Virgin Australia and Korean Air Lines for transpacific route operations.

The report provides information and insights into Delta Air Lines' tech activities, including:

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

• Delta proactively captures and leverages customer data such as their preferred class and frequency of travel, milestones achieved, credit card usage, company they work for, routes travelled, etc. and applies machine learning (ML) models and predictive analytics to know customers better and provide them with personalized services.
• Delta’s Flight Weather Viewer app gives pilots the ability to forecast turbulence and reroute for the comfort of their passengers by harnessing the power of big data.
• The airline is leveraging Amazon Connect, a fully managed, easy-to-use, omnichannel cloud contact centre service, to modernize the core technology platforms that support its customer engagement centre operations.
• Delta adopted omni-channel service strategy providing a host of services through websites, mobile applications, agencies, and global distribution systems.

Reasons to Buy

• Gain insights into Delta Air Lines' tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and acquisition strategies.