Amazon.com - Digital transformation strategies

This report provides insight into Amazon's tech activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Amazon.com Inc (Amazon) is an online retailer and web services provider. The company retails a variety of products including apparel, auto & industrial items, beauty & health products, electronics, groceries, books, games, jewelry, kids and baby products, movies, music, sports goods, toys, and tools among others through online platforms and brick-and-mortar stores. The company’s platforms are also used by various third parties for selling their goods.

In 2021, Amazon launched the Amazon Global Selling Propel Accelerator program in partnership with Startup India, an initiative of the government of India, to support Indian startups in the consumer products field. The program is designed to help startups expand across the world. Selected participants are mentored by Amazon leaders, venture capitalists (VCs) and industry experts.

In 2022, Amazon partnered with EIT Climate-KIC, a climate innovation hub in Europe, to roll out the Amazon Sustainability Accelerator, a 3-month program to support early-stage startups that are engaged in developing sustainable products. Amazon offers mentoring sessions, office space at its headquarters in London, and networking opportunities with other eco-friendly startup founders to the startups.

Scope

• Amazon is one of the first retail companies in the world to use artificial intelligence (AI) and its subset - machine learning (ML) - to suggest products to customers. The Amazon recommendation engine, Amazon Go Store, and Alexa - the three most popular Amazon products - are powered by AI and ML. The company follows a unique AI strategy called the flywheel approach to ensure that AI and ML-based innovations and insights are not confined to just one department but are shared among departments across the organization.
• Amazon developed and deployed a data lake called Galaxy data lake to store, govern, discover, and share enterprise-wide data. By storing enterprise-wide data in open standards-based data formats, the data lake allows Amazon to use a variety of data analytics tools to quickly draw insights and make informed business decisions at the company-wide level.
• Amazon uses a variety a robots to optimize its warehouse and supply chain operations. In 2022, the company launched Proteus, an autonomous mobile robot which quickly moves goods in a warehouse, and Cardinal, an AI-based robotic work cell that quickly sorts packages in a warehouse. In 2023, the company paired up Proteus and Cardinal in one of its fulfillment centers near Nashville, Tennessee, to test how they work in tandem on an outbound dock.

Reasons to Buy

• Gain insights into Amazon's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, investments, and acquisition strategies.