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Italy Plant-based Milk Market Overview, 2027

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    Report

  • 50 Pages
  • November 2022
  • Region: Italy
  • Bonafide Research
  • ID: 5695332
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Milk is traditionally a part of various cultures. Recently, its importance has been declining due to health concerns about hormonal changes, allergens, and nutrient quality. This has led to a change in consumer habits towards plant-based dairy products, which are rich sources of vitamins, proteins, fats, and carbohydrates. The younger population is increasingly becoming lactose intolerant due to changes in lifestyle and diet, further supported by the vegan diet trend, which led to increased acceptance of plant-based milk. Concerns about animal welfare and cruelty, as well as the impact on the environment, are increasing the demand for plant-based milk. Lack of consumer awareness about the use of plant-based milk among the rural population further hampers growth. Other factors, such as extensive promotional activities by celebrities and athletes to encourage the consumption of vegetarian products in order to maintain a healthy lifestyle and the ease of product availability via proliferating online retail channels, are expected to drive the market even further. However, the price sensitivity of plant-based milk is one of the restraints on the market during the forecast years.

According to the research report Italy Plant-Based Milk Market Overview, 2027 the plant-based milk market is expected to grow significantly during the forecast period. In terms of the type of milk, soy milk has the biggest market share due to it being the oldest plant-based milk, being widely available, and also due to its high nutritional value. Almond milk has the second largest share, and it is continuously increasing due to soy milk’s allergic properties. During the forecast period, oat milk is expected to grow at a significant rate due to the fact that it is a rich source of nutrients and free from dairy allergens and other additives that cause adverse effects on the human body. Besides, oats have a cholesterol-lowering property, which has been scientifically proven. In terms of milk formulation, there are two types: plain milk and flavor milk. Flavored plant milk comes in varied flavors like Chocolate, Strawberry, Vanilla, Coffee, Hazelnut, Mocha, Berry, Banana, Coconut, and others. Chocolate and strawberry have the highest market shares among other flavors due to their increasing popularity among young consumers. During the forecast period, other flavors like coffee, mocha, and coco will grow at a significant rate due to continuous innovation. Supermarkets and convenience stores have the highest market shares. During the forecast period, the online channel is expected to grow at a rate higher than any other sales channel due to many factors such as discounts, offers, convenience, time-saving, etc. Due to this, leading supermarket chains have their own online shopping apps.

People's lack of awareness about plant-based beverages and concerns about beverage additives will limit the growth of the plant-based milk market during the forecast period. However, it may pose a threat to the growth of the plant-based milk market.

Covid-19

COVID-19 continues to be a significant challenge for all businesses worldwide. The pandemic has resulted in a sudden increase in the Country’s plant-based food and beverage products. The demand for plant-based milk is surging as suspicion grows over possible links between wild animal-based products. The pandemic is now seen as a boon for plant-based products as consumers switch to healthy eating habits.

In addition to being a good source of protein, it offers a variety of flavors. As a result, most food companies have changed their marketing and manufacturing strategies to promote them more than other traditional health foods.

Considered in this report:

  • Geography: Italy
  • Base year: 2021
  • Estimated year: 2022
  • Forecast year: 2027

Aspects covered in this report

  • Italy Plant-based milk market with its value and forecast along with its segments
  • Various drivers and challenges
  • On-going trends and developments
  • Top profiled companies
  • Strategic recommendation

By Type of milk:

  • Soy milk
  • Almond milk
  • Coconut milk
  • Rice milk
  • Oat milk
  • Other milk (Cashew, hazelnut, other)

Type of milk by formulation:

  • Plain milk
  • Flavored milk

Type of milk by flavors:

  • Chocolate
  • Vanilla
  • Strawberry
  • Berry
  • Hazelnut
  • Others (Coffee, coconut, mocha)

By Sales Channel in the report:

  • Supermarkets
  • Convenience stores
  • Online
  • Others (Airports, Gas stations, Health Shops)

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Plant Based Milk Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Introduction
2.1. Market Definition
2.2. Market Scope & Segmentation
2.3. Research Methodology
3. Italy Macro-Economic Indicators
4. Italy Plant-Based Milk Market Category Analysis
4.1. Key findings
4.2. Market Drivers
4.3. Market Restraints
4.4. Policies & Certification
4.5. Opportunities
4.6. Value Chain Analysis
4.7. Key Developments - 2021
5. Italy Plant-Based Milk Market Trends
6. Italy Plant-Based Milk Market Overview
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Source
6.2.2. By Formulation
6.2.3. By Sales Channel
7. Italy Plant-Based Milk Market Segmentations
7.1. Italy Plant-Based Milk Market, By Source
7.1.1. Italy Plant-Based Milk Market Size, By Soy Milk, 2016 - 2027F
7.1.2. Italy Plant-Based Milk Market Size, By Almond Milk, 2016 - 2027F
7.1.3. Italy Plant-Based Milk Market Size, By Rice Milk, 2016 - 2027F
7.1.4. Italy Plant-Based Milk Market Size, By Coconut Milk, 2016 - 2027F
7.1.5. Italy Plant-Based Milk Market Size, By Oat Milk, 2016 - 2027F
7.1.6. Italy Plant-Based Milk Market Size, By Other Milk, 2016 - 2027F
7.2. Italy Plant-Based Milk Market, By Formulation
7.2.1. Italy Plant-Based Milk Market Size, By Plain Milk, 2016 - 2027F
7.2.2. Italy Plant-Based Milk Market Size, By Flavoured Milk, 2016 - 2027F
7.3. Italy Plant-Based Milk Market, By Sales Channel
7.3.1. Italy Plant-Based Milk Market Size, By Supermarket/ Hypermarket, 2016 - 2027F
7.3.2. Italy Plant-Based Milk Market Size, By Convenience stores, 2016 - 2027F
7.3.3. Italy Plant-Based Milk Market Size, By Online retailers, 2016 - 2027F
7.3.4. Italy Plant-Based Milk Market Size, By Others, 2016 - 2027F
8. Italy Plant-Based Milk Market Opportunity Assessment
8.1. By Plant-Based Milk By Source, 2022F to 2027F
8.2. By Plant-Based Milk By Formulation, 2022F to 2027F
8.3. By Plant-Based Milk By Sales Channel, 2022F to 2027F
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profiles
10. Strategic Recommendations11. Disclaimer
List of Figures
Figure 1: Italy Plant-Based Milk Market Size by Value 2016 to 2027 (In USD Million)
Figure 2: Italy Plant-Based Milk Market Share by Source (2016, 2021 & 2027)
Figure 3: Italy Plant-Based Milk Market Share by Sales Channel (2016, 2021 & 2027)
Figure 4: Market Attractiveness Index, By Source
Figure 5: Market Attractiveness Index, By Formulation
Figure 6: Market Attractiveness Index, By Sales Channel
Figure-7: Porter's Five Forces Meter of Plant-Based Milk Industry in Italy
List of Tables
Table 1: Italy Plant-Based Milk Market Share by Formulation (2016 - 2021 & 2022 - 2027)
Table 2: Italy Plant-Based Milk Market Size of Soy Milk (2016 to 2027F) (In USD Million)
Table 3: Italy Plant-Based Milk Market Size of Almond Milk (2016 to 2027F) (In USD Million)
Table 4: Italy Plant-Based Milk Market Size of Rice Milk (2016 to 2027F) (In USD Million)
Table 5: Italy Plant-Based Milk Market Size of Coconut Milk (2016 to 2027F) (In USD Million)
Table 6: Italy Plant-Based Milk Market Size of Oat Milk (2016 to 2027F) (In USD Million)
Table 7: Italy Plant-Based Milk Market Size of Other Milk (2016 to 2027F) (In USD Million)
Table 8: Italy Plant-Based Milk Market Size of Plain Milk (2016 to 2027F) (In USD Million)
Table 9: Italy Plant-Based Milk Market Size of Flavoured Milk (2016 to 2027F) (In USD Million)
Table 10: Italy Plant-Based Milk Market Size of Supermarket/ Hypermarket (2016 to 2027F) (In USD Million)
Table 11: Italy Plant-Based Milk Market Size of Convenience stores (2016 to 2027F) (In USD Million)
Table 12: Italy Plant-Based Milk Market Size of Online retailers (2016 to 2027F) (In USD Million)
Table 13: Italy Plant-Based Milk Market Size of Others (2016 to 2027F) (In USD Million)