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Consumer Values and Behaviour in Indonesia

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    Report

  • 56 Pages
  • June 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 5695450
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Indonesia
  • Consumers like to ensure health and safety measures are in place before they go out
  • Older generations believe society accepts their identity
  • Indonesians enjoy experimenting with novel goods and services
  • Younger generations prefer spending money on experiences over material items
  • Consumers in Indonesia foresee that their current level of happiness will improve
  • Gen X are looking forward to a brighter future
  • At home, consumers connect with friends or family virtually
  • Safe location remains the most desired home feature
  • Consumers prefer to prepare dihes for themselves
  • Consumers in Indonesia say that someone else in household typically cooks for them
  • Millennials say that choosing to eat at a restaurant is a more hassle-free alternative
  • Indonesians look for healthy ingredients in food and beverages
  • Older generations expect to be self-employed
  • Consumers in Indonesia primarily desire to attain a lucrative wage
  • Indonesians maintain a clear separation between their professional and personal life
  • Indonesians prefer socialising with friends in person
  • Younger generations go shopping for leisure
  • Indonesians prioritise safe destination when travelling
  • Gen X expect safe destination options when travelling
  • Consumers in Indonesia engage in walking or hiking
  • Gen Z participate in other intensive physical activities
  • Indonesians are interested in massages to improve wellbeing
  • Indonesians are concerned about climate change
  • Consumers actively engaged in adopting more sustainable behaviors
  • Indonesians motivated to use sustainable packaging
  • Consumers in Indonesia express a preference for spending on premium items
  • Baby Boomers love exploring shopping malls
  • Indonesians strive to live a simple lifestyle
  • Gen X seeks products with easy to understand labeling
  • Consumers in Indonesia would like to increase spending on education
  • Millennials set to increase spending on education the most
  • Consumers can regularly save a part of their income
  • Older generations have enough money readily available to cover an unexpected emergency
  • Younger generations planning on increasing their savings in future
  • Consumers in Indonesia take an active role in controlling the sharing of data
  • Millennials prioritise cultivating a personal brand online
  • Consumers utilise platforms for communicating digitally
  • Younger generations regularly access their bank account or use banking services
  • Younger generations frequently provide reviews for brands
  • Indonesians show support for companies by following their social media updates
  • Younger generations share or retweet products