This report includes a detailed European market analysis and defines all the tobacco-free brands of oral pouches. All the data actual to the date of this Report as of December 1, 2022. The analysis of tobacco-free oral pouches includes 138 brands marketed in the EU and, in particular, 1077 products were studied that varied in flavour, nicotine strength, portion weight, and average price.
Tobacco-free oral pouches are largely unregulated in the European market, although national regulations adopted by individual countries set the prospect for future regulation of the product under the TPD3 policy. At the moment requirements and restrictions over ingredients, maximum nicotine content, packaging and labelling, advertising, sponsorship and sale of tobacco-free oral pouches are in place in many country members of the EU, and these are very similar to those placed in front of vape products.
Big Tobacco companies showed great interest in novel oral tobacco products, in particular, nicotine pouches. They actively adopt nicotine pouches as a focus of their corporate harm reduction strategies and develop production and distribution networks through acquisitions and investments. High demand for a safer way to consume nicotine has spurred the growth of the nicotine pouch product category and the search for innovative solutions related to formulations, pouch design and flavour delivery for higher competition. The growing popularity of nicotine pouches attracted attention to other snus-like nicotine-free products that could provide extra benefits and act like novel food or supplement in the European market.
With the launch of more than 40 new brands of nicotine pouches in 2022 and increasing sales, the market is expected to grow at a compound annual growth rate (CAGR) of 35.7% from 2022 to 2030. Despite market barriers, launching your own product line is available thanks to many private companies offering white-label services or production equipment lines.
Table of Contents
DisclaimerGlossaryExecutive Summary1. Oral Pouches Classification Scheme2. General Regulation for Tobacco-Free Oral Pouches
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Companies Mentioned
- British American Tobacco
- Japan Tobacco International
- Altria Group
- Philip Morris International
- Imperial Brands
- Swedish Match AB
- Nord Snus ApS
- Alchem Europe SA
- Chemnovatic Sp. z o.o. sp. k.
- Enorama Pharma AB
- Ministry of Snus A/S
- TCF Group
- Twinroll Service AB
- 4NX Ltd.
- AG Snus
- Amiral Tobacco AB
- Another Snus Factory Stockholm AB
- Dholakia Tobacco Pvt. Ltd.
- Fedrs Sp.Z.o.o.
- Fiedler & Lundgren AB
- Flava Pouches Ltd.
- Flavour Labs Ltd.
- GN Tobacco Sweden AB
- Gotlandssnus AB
- Grenkem OÜ
- HRJ Production OÜ
- Kordula UAB
- Microzero AB
- Ministry of Snus A/S
- Mac Baren Tobacco Company A/S
- Niconovum AB
- Nicopods EHF
- Nordic Noir Sweden AB
- Nordic Noir Holding Ltd.
- Nordic Snus AB
- Pleasure Smoking Co. ApS
- (Future Tobacco Group)
- Råå S AB
- Skruf Snus AB
- Snö No Tobacco Products AB
- TCF Group
- The Art Factory AB
- The Snus Factory Sweden
- Twinroll Service AB
- UAB N.G.P Empire Lithuania
- Unisoil LLC
- Vilosophy UK Ltd
- Wellauer AG
- XQS International AB
- Zafari Life AB
