Telecom Analytics Global Market Report 2024

The telecom analytics market size has grown exponentially in recent years. It will grow from $6.43 billion in 2023 to $8.03 billion in 2024 at a compound annual growth rate (CAGR) of 24.9%. The growth observed in the historic period can be attributed to several factors, including the rapid expansion of data traffic, the escalating complexity of networks, a growing demand for customer insights, and the increasing focus on risk management and fraud detection within the telecommunications industry.

The telecom analytics market size is expected to see exponential growth in the next few years. It will grow to $18.1 billion in 2028 at a compound annual growth rate (CAGR) of 22.5%. The anticipated growth in the forecast period can be attributed to several factors, including enhanced customer experience, heightened cybersecurity concerns, and the impact of competition and market dynamics. Key trends expected during this period encompass technological advancements, the integration of artificial intelligence (AI) and machine learning, a focus on cybersecurity and fraud prevention, the utilization of Internet of Things (IoT) analytics, and a heightened emphasis on regulatory compliance. These trends collectively contribute to shaping the landscape of the relevant industries and drive advancements and innovations.

The anticipated growth in the telecom analytics market is expected to be driven by the rise in attacks and suspicious activities. Telecommunications fraud poses significant financial and reputational risks for operators, making fraud prevention a critical aspect. Telecom analytics plays a crucial role in preventing cyberattacks and fraudulent activities through continuous monitoring and vigilance. The escalating number of cyberattacks on telecom companies is likely to fuel the demand for various telecom analytics services. For instance, a 2022 report by Lumen, a US-based telecommunications company, revealed a 32% year-on-year increase in distributed denial of service (DDoS) attacks on telecommunications companies. The top 500 DDoS attacks in the telecom industry accounted for 76%. Hence, the growing frequency of attacks and suspicious activities is expected to drive the growth of the telecom analytics market.

The growth of internet traffic is anticipated to propel the telecom analytics market forward. Internet traffic, representing the flow of data packets between connected devices, is significantly influenced by the telecom analytics market. By optimizing network resources, enhancing user experiences, and aligning services with market demands, telecom analytics contributes to the growth of internet traffic. As per a July 2023 report by the International Telecommunication Union, it is projected that there will be 5.4 billion internet users worldwide in 2023, constituting 67% of the total population. With an expected increase of 1.7 billion online users during that period, marking a 45% rise from 2018, the increasing internet traffic is a key factor driving the growth of the telecom analytics market.

Partnerships and collaborations have become a prominent trend in the telecom analytics market, with major companies actively engaging in strategic alliances to develop flexible technology solutions, particularly in the realm of artificial intelligence. One noteworthy example is the August 2022 partnership between Jio Platforms, an Indian telecommunications company, and Subex, an Indian-based software company specializing in telecom analytics solutions. This collaboration empowers Jio Platforms to globally offer its cloud-native 5G core alongside Subex's HyperSense AI. The HyperSense AI serves as a unified data analytics and AI platform designed to scale and expedite the adoption of AI across enterprises, enabling closed-loop network automation, product performance analysis, and customer experience analytics.

Major players in the telecom analytics market are dedicated to advancing technological solutions, focusing particularly on cloud-based telecommunication services. Cloud-based telecommunication services form the basis for scalable, cost-effective, and innovative telecom analytics solutions. An illustrative instance is the introduction of the Telecom Data Cloud by Snowflake, a US-based data cloud company, in February 2023. This platform is designed to assist telecommunications service providers in monetizing data and optimizing operational efficiency. The Telecom Data Cloud facilitates the dismantling of data silos, secure access to real-time data, utilization of machine learning models, and informed decision-making. It supports telecom companies in network modernization, operational efficiency enhancement, implementation of advanced AI and ML capabilities, monetization of data and applications, and collaboration within a robust partner ecosystem for industry-specific solutions.

In May 2021, CSG, a US-based company providing software services to the telecommunications industry, acquired Tango Telecom, an Ireland-based telecommunications and telecom analytics company, for an undisclosed amount. This strategic acquisition positions CSG to accelerate growth by gaining market share and tapping into new revenue streams. The acquisition enhances the company's capacity to offer comprehensive digital monetization solutions to communication service providers (CSPs).

Major companies operating in the telecom analytics market report are Microsoft Corporation, Dell Inc., Huawei Technologies Co. Ltd., Accenture PLC, International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, Nokia Solutions and Networks B.V., Adobe Inc., Wipro Limited, OpenText Corporation, SAS Institute Inc., Automation Anywhere Inc., Micro Focus International PLC, Teradata Corporation, Tableau Software Inc., TIBCO Software Inc., Alteryx Inc., Tredence Analytics Solutions Pvt. Ltd., MicroStrategy Incorporated, iMocha Inc., Sisense Ltd., RapidSOS Inc., Panorama Software Inc., Zeotap GmbH, SQream Technologies Ltd., Quantifind Inc., InfoFaces Inc., H2O.AI Inc., Intracom Telecom S.A., QlikTech International AB, Safe Security Inc., Affirmed Networks Inc.

North America was the largest region in the telecom analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the telecom analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the telecom analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

In the telecom analytics domain, the main components consist of solutions and services. Telecom analytics solutions are employed to generate insights and monitor parameters such as customers, networks, locations, prices, and more. Deployment modes include on-premise for large enterprises and cloud for SMEs. Telecom analytics applications cover customer management, sales and marketing management, network management, risk and compliance management, and workforce management.

The telecom analytics market research report is one of a series of new reports that provides telecom analytics market statistics, including telecom analytics industry global market size, regional shares, competitors with a telecom analytics market share, detailed telecom analytics market segments, market trends and opportunities, and any further data you may need to thrive in the telecom analytics industry. This telecom analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The telecom analytics market consists of revenues earned by entities by providing telecom analytics that are used to improve customer experience and increase efficiency. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.