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Staple Foods in Norway

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    Report

  • 62 Pages
  • November 2023
  • Region: Norway
  • Euromonitor International
  • ID: 5699566
Many producers of staple foods are facing challenges in balancing the rising cost of energy, ingredients, packaging and logistics in 2023. While the prices of many products are rising some of the leading grocery retailers have played a major role in absorbing some of the price hikes by “freezing” prices as part of their marketing and sales tactics and to support their customers during this difficult period.

The Staple Foods in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN NORWAY
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 2 Sales of Staple Foods by Category: Value 2018-2023
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High fibre baked goods attracting the attention of health conscious consumers
  • Old El Paso launches low-calorie tortillas as consumers look for healthier options
  • Cakes see stable demand while marketing comes under closer scrutiny
PROSPECTS AND OPPORTUNITIES
  • Consumers expected to make healthier choices when it comes to baked goods
  • Artisanal and private label baked goods expected to play a key role in driving sales
  • E-commerce could take a bigger slice in baked goods as consumers focus on convenience
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 14 Sales of Baked Goods by Category: Value 2018-2023
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 17 Sales of Pastries by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume sales of breakfast cereals stabilise as consumers return to their old routines
  • Players focus on delivering healthier options to the market
  • Black oats add a new twist to the healthy breakfast
PROSPECTS AND OPPORTUNITIES
  • Healthy, tasty and convenient products likely to prove popular
  • Localisation trend expected to influence demand for breakfast cereals
  • Premium options likely to find favour
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales fall in most categories in 2023 as demand stabilises and households become more price sensitive
  • Increased price sensitivity favours private label
  • Premium products continue to find favour with those looking for convenience and flavour
PROSPECTS AND OPPORTUNITIES
  • Sustainability issues likely to have a growing influence on demand
  • Meat and seafood substitutes struggling to make a significant impact in the market
  • Chilled, frozen and shelf stable products to continue fulfilling different needs
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Frozen products remain popular despite price pressures
  • Private label extends its dominance but premiumisation trend is making inroads
  • Consumers becoming more adventurous in their purchasing decisions
PROSPECTS AND OPPORTUNITIES
  • Production challenges could push manufacturers to focus on adding value to their product lines
  • Modest growth projected for the category
  • Smoothie mixes and frozen processed potatoes likely to attract consumers looking for convenience
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volatility in the rice supply chain impacting prices
  • Chilled pasta thriving as a quick and tasty meal solution
  • Focus on health and convenience informing new product development
PROSPECTS AND OPPORTUNITIES
  • Pasta likely to remain a popular meal option with chilled varieties set to gain further ground
  • Convenience and a focus on Asian cuisine set to be key growth drivers for noodles
  • Increasing focus on health and wellness likely to influence demand and new product development
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 69 NBO Company Shares of Rice: % Value 2019-2023
  • Table 70 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 71 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 73 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 76 Distribution of Rice by Format: % Value 2018-2023
  • Table 77 Distribution of Pasta by Format: % Value 2018-2023
  • Table 78 Distribution of Noodles by Format: % Value 2018-2023
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028