Sustainability and Ethics TrendSights Analysis, 2022 - Consumers Adapting to More Sustainable Patterns of Consumption

Sustainability & Ethics is one of the eight mega-trends that the publisher covers as part of our TrendSights series of consumer insight studies. It explores how global challenges are serving as a wake-up call as societies gradually adapt to more sustainable patterns of consumption.

Environmental challenges are serving as a global wake-up call as societies gradually adapt to more sustainable patterns of consumption and production. In addition to their own behaviors, consumers are holding brands to a higher standard than ever before, and expect them to use their influence as a driving force for change on issues ranging from climate change to social inequality.

Scope

• Small and independent brands have taken on new significance as consumers seek to support their local communities during and post-COVID.
• Sustainable packaging is becoming less a point of differentiation and more an imperative in the non-alcoholic beverages space.
• The growing inclination to boycott brands is drawing attention to key cultural issues, social causes, and perceived injustices.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.