Wall Décor Global Market Report 2024

Wall decor encompasses decorative items like paintings, wall art, clocks, decals, and more, utilized in home decor to enhance the ambiance and visual appeal of a room. It contributes to creating a cohesive atmosphere, fostering a connected feel, and potentially increasing the value of the property. Wall decor serves to impart an artistic touch to residential and office spaces.

The primary products in the wall decor market include shelves, wall stickers, hangings, frameworks, mirrors, metal works, wall art, paintings, and various other items. Shelves, for instance, function as storage units, bookcases, and more, mounted on walls to both hold objects and contribute to the overall aesthetic. These shelves are commonly crafted from materials like wood, fabric, textiles, plastic, glass, and metal. Distribution channels for wall decor products include wholesalers, distributors, hypermarkets, supermarkets, specialty stores, online retailers, and others. The applications of wall decor span across households, offices and businesses, medical and dental facilities, hotels and spas, as well as restaurants, cafes, and bars.

The wall décor market research report is one of a series of new reports that provides wall décor market statistics, including wall décor industry global market size, regional shares, competitors with a wall décor market share, detailed wall décor market segments, market trends and opportunities, and any further data you may need to thrive in the wall décor industry. This wall décor market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wall décor market size has grown strongly in recent years. It will grow from $57.43 billion in 2023 to $61.15 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%.
The expansion observed in the historical period can be attributed to factors such as urbanization and housing construction, evolving consumer preferences and aesthetics, economic conditions influencing spending on decor, and the impact of art and culture on interior design choices.

The wall décor market size is expected to see strong growth in the next few years. It will grow to $79.64 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The anticipated growth in the forecast period can be attributed to the rising demand for e-commerce and online retail, an increasing emphasis on sustainability and eco-friendly designs, considerations for health and wellness in interior decor, the influence of hospitality and commercial spaces, and the ongoing shift towards remote work. Major trends expected in the forecast period include a focus on sustainable and eco-friendly designs, the popularity of digital art and prints, the use of mixed media and texture in decor, the trend towards gallery walls and asymmetrical arrangements, and a preference for artisan and handmade products.

The anticipated growth of the wall decor market is driven by the increasing trend toward cultivating an aesthetic ambiance in both households and offices. Aesthetic enhancements involve artful improvements that instill a pleasing and positive visual appeal to objects. Individuals are placing greater emphasis on interior design to create visually pleasing environments in homes and workplaces, and wall decor plays a crucial role in achieving this by incorporating paintings and designs. For example, a Home Decor Survey conducted by Sullivans in the United States in May 2021 revealed that approximately 76% of respondents plan to purchase the same or an increased amount of home decor compared to the previous year. Furthermore, 24% of consumers express an intention to acquire new decor items. Consequently, the growing preference for an aesthetic atmosphere in homes and offices is a key driver of the wall decor market.

The surge in e-commerce and online shopping is poised to contribute significantly to the growth of the wall decor market. E-commerce, encompassing online buying and selling, and online shopping, has become a pivotal aspect of consumer behavior. The advantages of e-commerce, including heightened accessibility, an extensive product range, convenience, customization options, competitive pricing, and visual representations provided by online retailers, contribute to the expanding market. Notably, the first quarter of 2021 witnessed a substantial 39.0% increase in U.S. e-commerce sales compared to the same period in 2020, according to the United States Department of Commerce. This growth underscores the influence of rising e-commerce and online shopping on the wall decor market.

Leading companies in the wall decor market are leveraging artificial intelligence (AI) to gain a competitive edge. The integration of AI in wall decor involves incorporating AI-powered elements to enhance understanding of interior design. For instance, DecoSynth, a U.S.-based technology company, launched a personalized wall decor platform in July 2023. This service utilizes AI to generate images based on user descriptions, allowing easy customization and offering a diverse array of printing options such as paper, canvas, acrylic, and metal plates. Users pay only for the selected prints, making it a cost-effective solution.

Major companies in the wall decor market are innovating and introducing new products like digital walls. Digital walls are customizable and sophisticated wall coverings available online, providing a broad spectrum of design options to enhance living spaces' aesthetics. UDC Homes, an India-based paints and wallpaper company, introduced Digital Walls in April 2023, showcasing a diverse collection of customizable and elegant wallpaper and wall mural designs. From contemporary to traditional motifs, including styles like tropical, floral, and abstract, Digital Walls enable homeowners to explore creative possibilities and craft unique designs.

In January 2021, Circle Graphic, a U.S.-based company in the wall decor sector, acquired Graphik Dimensions, LLC, for an undisclosed amount. This strategic acquisition aimed to fortify Circle Graphic's wall decor product portfolio and foster the development of new and innovative wall decor products. Graphik Dimensions LLC is a U.S.-based company specializing in wall decor.

Major companies operating in the wall décor market include Bed Bath & Beyond Inc., The Home Depot Inc., Inter IKEA Systems B.V., Lowe's Companies Inc., Target Corporation, Wal-Mart Stores Inc., Art.co Inc., Brewster Home Fashion, Benjamin Moore & Co, York Wallcoverings Inc., F. Schumacher & Co., Crossville Inc., J. Josephson Inc., Wallquest Inc., The Sherwin-Williams Company, Koroseal Wall Protection, Len-Tex Corporation, Society6 Inc., Saatchi Art Inc., Art authority llc., Paintru Inc., Art Discovery Limited, Redbubble Limited, Schoolhouse Electric & Supply Co., Urban Outfitters Inc., Rifle Paper Co., One Kings Lane Inc., Big Wall Decor, Wayfair Inc., Z Gallerie LLC

North America was the largest region in the wall decor market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the global wall décor market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the wall décor market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The wall decor market consists of sales of wall hangings, wall fabrics, and wall sconces. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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