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Public Relations (PR) Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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    Report

  • 142 Pages
  • October 2023
  • Region: Global
  • IMARC Group
  • ID: 5700984
Description Jump to:
The global public relations (PR) tools market size reached US$ 10.4 Billion in 2022. Looking forward, the analyst expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 11% during 2023-2028.

Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various organizations and the general public. Besides assisting in marketing campaigns, these tools also aid in running backend analytics to assess the impact of the content posted by the organization. Public relations tools make it easy for registered customers to stay in touch and to be updated about important news related to their demographic whenever a new update is available. Media coverage can be arranged in one call with fewer costs, which, in turn, reduces the financial burden on companies. Additionally, public relations tools create online surveys and determine the opinions of targeted audiences which helps create a better brand. As a result, PR tools are extensively utilized in various industries, including retail, consumer good, information technology (IT), banking, and healthcare.

Public Relations (PR) Tools Market Trends:

The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.

Key Market Segmentation

The report provides an analysis of the key trends in each sub-segment of the global public relations (PR) tools market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, deployment, application and industry.

Breakup by Solution:

  • Publishing Tools
  • Social Media Monitoring and Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring, and Analysis
  • Relationship Management

Breakup by Deployment:

  • Hosted
  • On-premises

Breakup by Application:

  • Online Media
  • Content Marketing

Breakup by Industry:

  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • Healthcare
  • IT and Telecom
  • Media and Entertainment

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.

Key Questions Answered in This Report:

  • How has the global public relations (PR) tools market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global public relations (PR) tools market?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the deployment?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global public relations (PR) tools market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Public Relations (PR) Tools Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Solution
6.1 Publishing Tools
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Social Media Monitoring and Management
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Content Creation and Distribution
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Data Aggregation, Monitoring, and Analysis
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Relationship Management
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Deployment
7.1 Hosted
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 On-premises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Application
8.1 Online Media
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Content Marketing
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Industry
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Consumer Goods and Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Government and Public Sector
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Healthcare
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 IT and Telecom
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Media and Entertainment
9.6.1 Market Trends
9.6.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Agility PR Solutions
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Business Wire Inc
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Cision AB
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 iPR Software Inc
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Isentia
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Meltwater Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.7 Onalytica
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Onclusive Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Outbrain Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.10 Prezly
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Public Relations Tools Market: Major Drivers and Challenges
Figure 2: Global: Public Relations Tools Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Public Relations Tools Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Public Relations Tools Market: Breakup by Solution (in %), 2022
Figure 5: Global: Public Relations Tools Market: Breakup by Deployment (in %), 2022
Figure 6: Global: Public Relations Tools Market: Breakup by Application (in %), 2022
Figure 7: Global: Public Relations Tools Market: Breakup by Industry (in %), 2022
Figure 8: Global: Public Relations Tools Market: Breakup by Region (in %), 2022
Figure 9: Global: Public Relations Tools (Publishing Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Public Relations Tools (Publishing Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Public Relations Tools (Social Media Monitoring and Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Public Relations Tools (Social Media Monitoring and Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Public Relations Tools (Content Creation and Distribution) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Public Relations Tools (Content Creation and Distribution) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Public Relations Tools (Relationship Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Public Relations Tools (Relationship Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Public Relations Tools (Hosted) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Public Relations Tools (Hosted) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Public Relations Tools (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Public Relations Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Public Relations Tools (Online Media) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Public Relations Tools (Online Media) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Public Relations Tools (Content Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Public Relations Tools (Content Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Public Relations Tools (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Public Relations Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Public Relations Tools (Consumer Goods and Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Public Relations Tools (Consumer Goods and Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Public Relations Tools (Government and Public Sector) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Public Relations Tools (Government and Public Sector) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Public Relations Tools (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Public Relations Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Public Relations Tools (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Public Relations Tools (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Public Relations Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Public Relations Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: North America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: North America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: United States: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: United States: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Canada: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Canada: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Asia-Pacific: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Asia-Pacific: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: China: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: China: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Japan: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Japan: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: India: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: India: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: South Korea: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: South Korea: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Australia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Australia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Indonesia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Indonesia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Europe: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Europe: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Germany: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Germany: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: France: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: France: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: United Kingdom: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: United Kingdom: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Italy: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Italy: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Spain: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Spain: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Russia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Russia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Latin America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Latin America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Brazil: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Brazil: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Mexico: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Mexico: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Middle East and Africa: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Middle East and Africa: Public Relations Tools Market: Breakup by Country (in %), 2022
Figure 87: Middle East and Africa: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Global: Public Relations Tools Industry: SWOT Analysis
Figure 89: Global: Public Relations Tools Industry: Value Chain Analysis
Figure 90: Global: Public Relations Tools Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Public Relations Tools Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Public Relations Tools Market Forecast: Breakup by Solution (in Million US$), 2023-2028
Table 3: Global: Public Relations Tools Market Forecast: Breakup by Deployment (in Million US$), 2023-2028
Table 4: Global: Public Relations Tools Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 5: Global: Public Relations Tools Market Forecast: Breakup by Industry (in Million US$), 2023-2028
Table 6: Global: Public Relations Tools Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Public Relations Tools Market: Competitive Structure
Table 8: Global: Public Relations Tools Market: Key Players

Companies Mentioned

  • Agility PR Solutions
  • Business Wire Inc
  • Cision AB
  • iPR Software Inc
  • Isentia
  • Meltwater Inc.
  • Onalytica
  • Onclusive Inc.
  • Outbrain Inc.
  • Prezly

Methodology

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Table Information

Report AttributeDetails
No. of Pages142
PublishedOctober 2023
Forecast Period2022 - 2028
Estimated Market Value ( USD ) in 2022 $ 10.4 Billion
Forecasted Market Value ( USD ) by 2028 $ 20 Billion
Compound Annual Growth Rate11.5%
Regions CoveredGlobal
No. of Companies Mentioned10

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