Australia Perfume Market Overview, 2027

Australia has a number of the most incredible raw ingredients that are used in fine fragrances. They export numerous of their native ingredients, but they don’t use them ourselves. The times are a-changing as more and more local perfume houses come to fruition. They're so proud at Lore to partner with several Australian perfume houses that are paving the way for fine fragrance in the niche perfume world here, and they’re making damn good perfumes that give the European scents a real run for their money. All of Australia is beginning to fall in line with American taste. Various perfumes are manufactured by extracting scented oils from natural ingredients. For scents that don’t occur in nature, synthetic chemicals are used to emulate them. Furthermore, processes like steam distillation, expression, effleurage, and maceration happen to obtain the final product.

According to the report, Australia Perfume Market Overview, 2027 the market is expected to add USD 0.23 Billion by 2027. The market's growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances. The women's segment leads the markets, as women's populations are largely inclined towards sustainable fragrances for their personal grooming purposes. Increasing personal hygiene and grooming awareness among men is fueling segmental growth. Men's fragrances are stronger and more aromatic in nature, which, in turn, may increase the product's adoption. In addition, the rising demand for fragrant flavours is likely to boost product demand.

The offline segment is especially driven by sales from specialty stores that provide premium products. The layouts of supermarkets and promotional campaigns by leading brands have also increased the sales volume within the supermarket and hypermarket segments. The expansion of the organised retail sector has been driving the market by providing ample space and visibility for the existing brands to offer their products. The online platform is predicted to witness the fastest growth during the next few years. The evolution of online retail channels like Flaconi, Amazon, and Parfumdreams has turned out to be a new and convenient way of distributing perfumes, despite consumers not having the ability to test the fragrance before purchase. Various modes of advertisements and promotions within the market are very prominent, thereby driving consumers to prefer online channels.

The markets have an interest in contemporary brands with an unfussy narrative that wear easy and lean towards clean, fresh, and light feel. Atelier Cologne's bright, fresh fragrances are the right blend of French tradition and modern sensibilities. A multifaceted range of natural eau de parfums and parfums, made with carefully extracted herbs and botanicals. Amacyn's product range is suited to both men and women and may be worn in all seasons. Amacyn uses 100% natural plant extracts, distilled to a T (no synthetic chemicals or solubilizers, artificial ingredients or colours, phthalates, carcinogens, or parabens). The whole range is non-toxic, cruelty-free (certified by Vegan Australia and PETA), uses environmentally friendly packaging, and is certified as a product of Australia by the Australian Made Campaign.

Covid-19 Impact on Perfume Market

The lockdown restrictions across the country led to a serious disruption in the supply chain, which negatively affected the perfume market. Moreover, the slowdown as a result of the suspension of various manufacturing activities and the ban on international travel in order to contain the spread of the pandemic has impeded the market's growth. Lockdowns and isolation during pandemics restricted the varied industrial operations, which created several complications for the market’s production and provide. The loss of revenue thanks to the suspended operations and the postponed activities across the industries led to reduced deliveries of perfume, further hampering the market’s growth. However, the COVID-19 crisis is probably going to accelerate market trends such as the rise of the middle-class population and the use of e-commerce, which may favour market growth. Moreover, players are adopting various safety measures to propel market growth on an outsized scale, together with the new planning and strategies introduced by the fragrance market players.

Considered in this report

• Geography: Australia
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Australia Perfume market with its value and forecast along with its segments
• City-wise perfume market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Eau De Parfum
• Eau De Toilette
• Eau De Cologne
• Eau Fraiche
• Parfum
• Others

By End User

• Men
• Women
• Others

By Ingredient Type

• Natural
• Synthetic

By Product

• Premium
• Mass

By Distribution Channel

• Online
• Offline

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.