UK Breakfast Cereal Market Overview, 2027

A common breakfast item created from refined cereal grains is breakfast cereal. Breakfast cereals are a common option for morning meals in the UK. Millions of British customers eat a variety of cereal products every year. On 17.5 million British kitchen tables alone, one can easily find Kellogg's products. Some studies indicate that 28% of UK consumers eat cereals at least once a day and that 71% of people who eat breakfast think that breakfast cereals are a good value. There are 67.3 million people living in the United Kingdom, 33.25 million of whom are men and 34.05 million of whom are women. Between the ages of 15 and 65 years, 42.7 million people make up the majority of the population. 10.8 million Individuals live in country contrasted with 56.5 million in metropolitan regions. The World Bank estimates that France has a GDP of 3.19 trillion USD, an inflation rate of 2.5 percent, and a per capita income of $47,334.4 in 2021. Breakfast cereal consumption is likely to rise as a result of rising population and per capita income, both of which will ultimately contribute to the expanding breakfast cereal market in the United Kingdom.

According to the research report UK Breakfast Cereal Market Overview 2027 the market is expected to be risen by USD 1.23 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment.

One of the major constraints to the breakfast cereal market in the UK can be rules and regulations imposed by the government due to the growing concern over the intake of sugar among children, which can lead to various chronic diseases such as diabetes, cardiac-related issues, obesity, and more. Therefore, the government has identified certain products as high in saturated fats, sugar, or salt (HFSS) or less healthy food products in order to reduce the probability of disease in children. HFSS has also advised the manufacturers of these products to reduce the amount of fat, sugar, and salt in their respective products. This has affected the market as now manufacturers have to think about the production of cereals and the amount of content in them.

Recently, in October, the government announced that HFSS products would not be allowed to be available at key locations like hypermarkets, supermarkets, shops, etc. Its promotion on television is also limited. Due to this, it has affected the ready-to-eat segment, especially in granola, as it contains more sugar. Due to this, the government has forced manufacturers to commit to helping consumers eat more fiber and whole grains, reduce sugar, and maintain lower levels of salt. They have also pledged to advertise responsibly and make it easier for consumers to understand the nutritional content of their products. Already, over the last two decades, cereal manufacturers in the United Kingdom have reduced added salt by 63.5 percent.

Based on distribution channels, the supermarket/hypermarket segment presently holds a major share in the UK breakfast Cereal market due to the high dependency of consumers on the aforementioned distribution for grocery shopping and the increasing number of supermarkets across the city. Some of the well-known supermarkets are Tesco, Sainsbury’s, Co-op Food, Waitrose, Morrison’s, and ASDA. Tesco, the UK’s largest supermarket chain, has around 4,000 stores. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across UK. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

Market growth is primarily driven by changing eating habits and the influence of Western culture on consumer eating habits. They provide a convenient solution for easily accessible food that optimizes consumption without additional preparation. People's growing health consciousness is also revitalizing the market, which means that consumers regularly prefer nutritious foods. In addition, strong growth in convenience stores is driving brand awareness and growth in the breakfast cereal market.

Market limitations may be the ready availability of alternative options, highly volatile raw material prices, and strict regulations regarding the commercialization of products. One of the most important considerations when purchasing breakfast cereals is the sugar content. In recent years, consumers, especially millennials and Gen Z, have become more conscious of the sugar content of grain products. This means that more and more people are looking for breakfast cereals with no added sugar or low sugar content. The companies are launching another variation with dried fruit or coconut sugar.

Kellogg’s, Nestle, Weetabix, Quaker Oats, Tesco, Sainsbury’s are some of the key players in UK Breakfast Cereal Market.

COVID-19

The outbreak of COVID-19 has positively impacted the growth of the market. Due to COVID-19, people are now concerned about their health and overall wellness, as COVID-19 impacted their mental and physical wellbeing. This in turn has driven consumers toward healthy breakfasts and cereals. Consumers now need healthy food, including breakfast cereals, to keep them healthy, which in turn is expected to propel the growth of the market.

Considered in this report

• Geography: UK
• Base Year: 2021
• Estimated Year: 2022
• Forecast Year: 2027

Aspects covered in this report

• UK Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Ready-to-eat (RTE)
• Hot Cereals

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Ingredient Type

• Wheat
• Oat
• Corn
• Barley
• Rice
• Others

Approach of the report

The information contained in the report UK Breakfast and Cereal Market Outlook 2027 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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