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According to a research report, Italy Personal Care Appliances Market Overview, 2027 the market is expected to add up by USD 0.25 Billion by 2027. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.
Straighteners and curlers, for example, enable consumers to create numerous hairstyles as needed, making these hair styling tools popular among individuals in the region. To address rising demand, prominent market participants are focusing on developing distribution channels and networks. Furthermore, the increasing demand for hair styling instruments, primarily in professional salons, followed by the personal use segment, has resulted in significant growth in lightweight and compact hair styling equipment, such as hair dryers. The increased reliance on personal items that include both aspects of daily use and are travel compact has seen a significant increase in recent years.
Growing awareness among consumers about the benefits of electric personal care appliances such as enhanced efficiency, high convenience, and fast speed over conventional grooming methods is impelling the industry growth. The industry offers a variety of products for professional & personal needs such as hair care, oral care, and several other beauty & hygiene products at different & affordable price ranges.
Based on Sales Chanel, the supermarket/hypermarket segment presently holds a major share in the Italy Personal Care Appliances market followed by Specialty Stores, Convenience Stores, E-Commerce/ Online and Others. Some of the well-known supermarkets are Conad, Selex, Coop, Végé, and Agorà. The largest Supermarket Chain in Italy is called Conad, and it has about 3,300 locations across the country. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Italy. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.
Covid-19 Impact:
The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during The pandemic will Increase the demand for the industry.Considered in this report
- Geography: Italy
- Historic year: 2016
- Base year: 2021
- Estimated year: 2022
- Forecast year: 2027
Aspects covered in this report
- Italy Personal Care Appliance market with its value and forecast along with its segments
- Various drivers and challenges
- On-going trends and developments
- Top profiled companies
- Strategic recommendation
By Product
- Hair Care
- Hair Removal
- Oral Care
- Others
By Product Type
- Hair Dryer
- Hair Straightener
- Trimmer
- Powered Toothbrush
- Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)
By Power Supply
- Wired
- Wireless (Battery operated)
By Gender
- Male
- Female
- Others
By Sales Channel
- Supermarkets & Hypermarkets
- Specialty Stores
- Convenience Stores
- E-Commerce