Middle East & Africa Hair Towel Wrap Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Material Type, and Distribution Channel

The hair towel wrap in Middle East & Africa is expected to grow from US$ 21.21 million in 2022 to US$ 23.96 million by 2028. It is estimated to grow at a CAGR of 2.1% from 2022 to 2028.

Hair towel wraps offer various benefits and help consumers maintain healthy hair as it helps retain moisture overnight, prevents frizz, and also absorbs water quickly. Regular towels are quite thick and fluffy, making them ideal for use after showering. However, using them for hair can cause excess stress on the hair, leading to the breakage of hair. Wet hairs are at their most elastic state and are more prone to breakage. The use of hair towel wrap reduces the stress applied to the wet hair and reduces hair damage. The microfiber materials used in hair towel wrap are more absorbent than regular cotton towels and help dry the hair in a much shorter amount of time. Further, the use of regular towels can be extremely rough on hair cuticles, which may make the hair tangled and fizzy once they dry. While the soft, lightweight material of hair towel wrap is gentle on hair, leaving them smooth and tangle-free. The use of hair towel wrap also protects the curly hair structure of consumers as microfiber material provides less friction and less weight on curls during the drying process, leaving hair smooth and giving bouncy curls when completely dry. Therefore, the various benefits offered by hair towel wraps compared to regular towels are fuelling the market growth.

Market Overview

The hair towel wrap market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, the UAE, and the rest of the Middle East & Africa. These wraps have become increasingly popular in this region in recent years due to their advantages over normal bath towels. Hair towel wraps are highly durable and lightweight, and they aid in safe and healthy hair drying. These wraps come in a wide range of colors and designs, which drives their acceptance among people. Particularly, salons and spas, and beauty and hair care units are the major end users of hair towel wraps in the Middle East & Africa. Manufacturers in the region are attempting to raise marketing expenditure to boost consumer reach in this region.

African women are prone to traction alopecia, a kind of hair loss brought on by heat, chemicals, and tight hairstyles, such as some braid types, dreadlocks, extensions, and weaves, which create a pull at the hair root. Thus, the demand for healthy hair care and personal care products, such as hair towel wrap, has increased in the Middle East & Africa.

Middle East & Africa Hair Towel Wrap Market Segmentation

The Middle East & Africa hair towel wrap is segmented into material type, distribution channel, and country.

• Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022.
• Based on distribution channel , the market is segmented into supermarkets and hypermarkets, specialty stores , online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
• Based on country, the market is segmented into Saudi Arabia , South Africa ,UAE and Rest of Middle East & Africa . Rest of Middle East & Africa dominated the market share in 2022. Kitsch LLC ; The Natural Sea Sponge Company Ltd; Silke London; Boucleme Ltd.; Turbie Twist LP; and The Perfect Haircare Holdings Corporation are the leading companies operating in the hair towel wrap in the region.