Europe Mindfulness Meditation Application Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Operating System and End User

The mindfulness meditation application market in Europe is expected to grow from US$ 164.91 million in 2022 to US$ 776.86 million by 2028. It is estimated to grow at a CAGR of 29.5% from 2022 to 2028.

Integration of technology into meditation makes it more human-centric, increasing the adoption rates and driving the market. There are a wide variety of meditation techniques currently being developed and already in use. However, the mindfulness meditation application is the most popular technology among those who meditate. Applications can be downloaded to most smart devices such as phones, tablets, laptops, computers, and even TVs. Therefore, consumers can use meditation apps wherever they go, allowing users to meditate in a busy environment. For example, Buddhify is a meditation and mindfulness Application designed for diversity. It depends on the user and their specifications. For example, a user can tell the app what activity they are currently doing and provide a suitable meditation session for the user based on their current environment. Technologies in the form of binaural beat music and sound charts make deep delta states more accessible. Perhaps one of the most beneficial properties that technology brings to meditation is its ability to help the user reach a meditative state faster. This is especially important for those new to meditation because it encourages users to experience meditation's benefits effectively and return to it for mental, physical, and spiritual nourishment. Hence, the rising integration of smart technologies is driving the market.

Market Overview

Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The presence of a large number of companies providing mindfulness meditation applications in Europe is leading to an increase in competition among the leading players. The competitive scenario includes many players, such as FlowVR, The Meditation Company, 7mind, Pop & Rest, Samten, Asana Rebel, Yocalm, DeepH, Jinglow, and Mind Hero. The growing awareness among people to combat their anxiety, get better sleep, increase their focus, manage their weight, improve their sleeping habits, and much more is augmenting the demand for meditation applications. In addition, the COVID-19 pandemic pushed people to seek a few moments of peace through meditation. In the wake of maintaining social distancing during the pandemic, most people turned to virtual meditation to relieve themselves from fear, anxiety, and other mental and emotional distress. The key reasons for adopting the meditation practice among European countries were that it helped reduce stress and anxiety, improve concentration and memory, and improve performance at work and school. As per the research presented at ESC Acute CardioVascular Care 2021, an online scientific congress of the European Society of Cardiology, mindfulness meditation improves the quality of life and reduces fear of activity in heart attack patients. Additionally, the launch of new apps from startups is also aiding the market growth. For instance, in January 2021, Escala Meditando, the meditation app in Spanish, was launched for the children's category to encourage and improve concentration in children. It also helps facilitate and develop creativity, contributes to higher academic performance, and reduces aggression and violence. Thus, upcoming launches of new products are expected to accelerate the market growth over the forecast period.

Europe Mindfulness Meditation Application Market Segmentation

The Europe mindfulness meditation application market is segmented into operating system, end user, and country. -Based on operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The android segment is expected to hold largest market share in 2022.

• Based on end user, the market is segmented into individual and corporate. Individual segment held the larger market share in 2022.
• Based on country, the market is segmented into France, Germany, Italy, UK, Russia, and the Rest of Europe. The UK is anticipated to dominate the market in 2022. Headspace; House of Deeprelax; Meditation Moments; Mindfulness Everywhere Ltd.; and The Mindfulness App are the leading companies operating in the mindfulness meditation application market in the region.