Middle East & Africa Mindfulness Meditation Application Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Operating System and End User

The mindfulness meditation application market in Middle East & Africa is expected to grow from US$ 18.10 million in 2022 to US$ 71.10 million by 2028. It is estimated to grow at a CAGR of 25.6% from 2022 to 2028.

The trend toward personalized meditation assistants is gaining momentum. Companies such as Meditation Moments B.V and Calm promise to guide users through complex mental and physical health conditions with simple, personalized libraries of recorded meditations. Unlike the highly visualized, data-driven technologies that dominate recent trends, personalized wearable technology allows users to listen to their bodies and minds. It enables a more qualitative, sensory self-tracking that users learn by listening to their smartphone.

Furthermore, implementing personalized AI systems in health and wellness apps is inevitable. Several established start-ups are experimenting with new ways to connect students with teachers and with each other. As the meditation app industry expands and other digital technologies for mental health and wellness emerge, ethnographers are uniquely positioned to study the impact of these cultural discourses and practices on real-life experiences.

Furthermore, an interesting trend driving mindfulness meditation app downloads despite in-app purchases is the ability to create support groups. Meditators can build community, share experiences, and stay motivated to make conscious lifestyle changes. Therefore, the smart design of apps that attract and motivate users with tangible results is favoring the market despite its premiumization.

Market Overview

Saudi Arabia, the UAE, South Africa, Kuwait, and Qatar are the prominent countries dominating the demand for mindfulness meditation applications in the MEA. The growing awareness among the people for improving mental fitness and relief from anxiety and depression is contributing to the market's growth. Rising healthcare expenditure and increasing technological innovations are major drivers expected to fuel the growth of the market. As per the survey on mental health in the Middle East and North Africa region in 2021, 60% of respondents were willing to seek professional help for any mental health problems they faced. Half of the respondents believed that their work strongly influenced their mental health. The emergence of the pandemic accelerated the adoption of mindfulness meditation applications. The pandemic elevated depression, anxiety, and stress levels among people. The residents of the Middle East have also started investing in wearable devices, fitness apps, and telemedicine services to keep track of the well-being of their body and mind. The changing trend from unhealthy lifestyles to healthy lifestyles in youths has encouraged the promotion of the usage of meditation apps, which has fueled the market growth.

Middle East & Africa Mindfulness Meditation Application Market Segmentation

The Middle East & Africa mindfulness meditation application market is segmented into operating system, end user, and country. -Based on operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The android segment is expected to hold largest market share in 2022.

• Based on end user, the market is segmented into individual and corporate. Individual segment held the larger market share in 2022.
• Based on country, the market is segmented into Saudi Arabia, South Africa, UAE, and the Rest of Middle East & Africa. Saudi Arabia is anticipated to dominate the market in 2022. Breethe; Headspace; Inner Explorer, Inc.; and The Mindfulness App are the leading companies operating in the mindfulness meditation application market in the region.