Asia Pacific Sports Nutrition Market Forecast to 2031 - Regional Analysis - by Product Type and Distribution Channel

The Asia Pacific sports nutrition market was valued at US$ 4.38 billion in 2023 and is expected to reach US$ 9.37 billion by 2031; it is estimated to record a CAGR of 10.0% from 2023 to 2031.

Favorable Government Initiatives Supporting Sports Activities Boost Asia Pacific Sports Nutrition Market

The sports nutrition market is driven by several favorable government initiatives and programs taking place worldwide promoting engagement in sport and physical activities. The government of South Australia is supporting the girls and women in the country to pursue careers as athletes by committing an investment of US$ 18 million to build sports infrastructures and programs dedicated to women by 2027.

Sports nutrition companies can potentially increase their customer base by targeting women athletes looking to increase their protein intake and enhance energy and performance. These companies can launch sports nutrition products specifically tailored to women’s requirements. Such factors can be considered as a market opportunity for sports nutrition product manufacturers, helping them differentiate from their competitors and strengthen their market position in the sports nutrition market over the forecast period.

Asia Pacific Sports Nutrition Market Overview

China is one of the largest markets for sports nutrition products in Asia Pacific due to the increased physical and sports activities. Several favorable government initiatives and programs are promoting consumer engagement in sports activities in the country. For instance, in 2023, the government of China announced an investment of US$ 3.2 billion in sports events & activities, and sports infrastructure development in the country, which resulted in encouraging athletics and fitness enthusiasts in the country. This further leads to an increased consumption of sports nutrition products to improve energy levels and muscle strength among athletes and fitness enthusiasts.

Asia Pacific Sports Nutrition Market Segmentation

The Asia Pacific sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the Asia Pacific sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.

Based on distribution channel, the Asia Pacific sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.

Based on country, the Asia Pacific sports nutrition market is segmented into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific sports nutrition market share in 2023.

Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; and Herbalife Nutrition Ltd are some of the leading players operating in the Asia Pacific sports nutrition market.

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